Choosing the right industry is the foundation of successful franchising. While thousands of franchise opportunities exist, the industry you select significantly affects your long-term success, adaptability, and satisfaction. Here's a deep dive into the essential criteria to consider, based on insights from our franchise experts.
🧭 Why Industry Selection Matters
Franchise agreements typically span 10 years, making industry choice a long-term commitment. Choosing based on personal passion alone—like loving donuts or working with children—may feel emotionally rewarding but can prove financially unwise. Passion should be paired with market trends and economic resilience.
🧱 Understanding Industry Types
✅ Timeless Industries
These are evergreen sectors that maintain demand regardless of social or economic changes:
- Accounting and Taxes – Consistently needed services
- Senior Care – Growing with an aging population
- Pet Care – Pet owners continually invest in care
- Health & Fitness – Especially areas focusing on wellness and prevention
🔥 Emerging Industries
These are newer, trend-sensitive sectors. They may seem attractive due to innovation or popularity but lack long-term data:
- Examples include new tech services or fads like frozen yogurt shops
- Emerging industries can succeed with due diligence but carry higher risk.
💼 Recession-Proof vs. Recession-Weak
Understand the economic resilience of your industry:
- Recession-Proof: Essential services like plumbing, insurance, and disaster restoration
- Recession-Resistant: Needed but adjustable services like hair salons, gyms, and auto repair
- Recession-Weak: Luxury services like high-end dining or massage parlors, often the first to be cut in hard times
Aim for recession-proof or resistant sectors for stability during downturns.
🧠 Tools for Market Research
👨👩👧👦 Personal Fit and Lifestyle Considerations
Ask yourself:
- Do you want to work from home or in-store?
- How involved do you want to be in daily operations?
- Is scalability (multiple locations) important to you?
🔍 Final Guiding Questions
- Are you looking for certainty or high risk/high reward?
- Is the business solving a real problem?
- Will this industry still be relevant in 5–10 years?
Matching your goals with industry characteristics is the key to not just surviving but thriving in franchising.
📚 [Resources]
📝 QUIZ: WHAT FRANCHISE CONCEPT IS RIGHT FOR YOU?
https://www.nextlevelfranchisegroup.com/whats-your-perfect-franchise-quiz
💰 FREE FRANCHISE INVESTMENT CALCULATOR
https://www.nextlevelfranchisegroup.com/franchise-investment-calculator
📖 FREE E-BOOK: THE ROADMAP TO BUYING A FRANCHISE - IN 9 EASY STEPS
https://www.nextlevelfranchisegroup.com/files/the-roadmap-to-buying-a-franchise-in-9-easy-steps.pdf
📰 TONS OF ADDITIONAL RESOURCES AND CONTENT
https://www.nextlevelfranchisegroup.com
CONTACT US
👍https://www.NextLevelFranchiseGroup.com/contact
📰https://www.linkedin.com/company/next-level-franchise-group/
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com