Today we interview Marc Bokoff, from the class of 1987. A management major, Marc came to the station as business manager under then-GM Larry Barron, before becoming general manager himself. He took over the station in the midst of the station changing from a block format to the much more tighly programmed CHR format it still has today.
As GM, Marc and the staff faced backlash for this change, leading accusations of racial bias and subsequent protests. We get his perspective (through his 37-year-old notes) of having to shut the station down for the evening, the negotiations, personal threats he received, and the eventual resolution to the protest. Following the event, Marc stepped down as General Manager, partly due to concerns over his own personal health at the time.
Marc reflects on how these experiences at WJPZ profoundly impacted his professional life. Despite majoring in general studies in the business school, he gained invaluable hands-on experience in business management through his work at the radio station. This experience became more educational and instrumental than his formal business studies, equipping him with skills in advertising, marketing, budgeting, and negotiation.
After graduation, Marc briefly joined his family's supermarket business before venturing into the travel industry, where he has been for over 35 years. He discusses the various adaptations and changes he had to make in his business, especially with the rise of internet travel services and the impact of world events like COVID-19 and geopolitical conflicts. He emphasizes the importance of adaptability and resilience, drawing parallels between the challenges he faced in college and those in his professional life.
Despite some trying moments, Marc is grateful for the skills and experiences gained at WJPZ, which have significantly shaped his career and personal growth. He highlights the station's role as an educational incubator and its impact on students beyond those interested in broadcasting careers.
The WJPZ at 50 Podcast Series is produced by Jon Gay, Class of 2002, and his podcast production agency, JAG in Detroit Podcasts.
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