While many Americans looked on in disbelief as Donald Trump refused to accept the outcome of the 2020 election, others had been reckoning with this scenario for months. Lawyers battled frivolous suits, advocates recruited poll workers, and organizers thwarted efforts to toss out ballots.A far less visible effort was also underway: armed with nightly empirical testing, messaging experts and artists provided narrative guidance and visual content to support countless leaders across states to ensure the will of the people did, indeed, prevail.
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