We've got ANOTHER great episode for you today! Amanda Samoyloff, founder of Samoyloff PR, shares her journey into the world of public relations and branding. After getting her start promoting rock bands, Amanda launched her firm in 2017 and hasn't looked back, infusing her work with just the right touch of rock and roll swagger. Amanda emphasizes the importance of purposeful storytelling and understanding the client's brand and mission. She also discusses the challenges of PR in a changing media landscape and the need for a collaborative approach between marketing and PR.
So come on, rock stars, you don't want to miss this one!
Where can you find Amanda? Links below:
Samoyloff PR Website(@samoyloffpr)
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Chapters
00:00 Introduction to Amanda Samoyloff and Samoyloff PR
01:01 Amanda's Journey into PR
09:36 Crafting a Narrative for Clients
20:17 Choosing the Right Social Media Platform
25:15 Staying Ahead of the Pulse: Learning New Practices in Social Media and PR
26:43 Finding and Maintaining a Consistent Brand Voice and Tone
29:46 Experimenting with Captions and Finding Your Voice
34:55 Overcoming Perfectionism and Taking Action
39:16 Discovering Your Story Through Writing and Poetry
44:53 Using Poetry as Inspiration for PR and Storytelling
46:59 Embracing Vulnerability and Sharing Your Story
50:12 Writing with Purpose and Telling Your Story
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