Companion Products Every Writer Needs with Carol Tetzlaff

Did you know that companion products can boost your book sales? Carol Tetzlaff shares tips you can’t afford to miss.

Welcome to Your Best Writing Life, an extension of the Blue Ridge Mountains Christian Writers Conference held in the beautiful Blue Ridge Mts of NC. 

I’m your host Linda Goldfarb. Each week I bring tips and strategies from writing and publishing industry experts to help you excel in your craft. I’m so glad you’re listening in. During this episode, you’ll learn about … the Companion Products Every Writer Needs

My industry expert is…Carol Tetzlaff. Author, speaker, and co-owner of Redemption Press. Carol’s passion is discipleship of all ages. Living her best life in Arizona with Kelley and eleven fun and super cute grands. She loves super-sweet, iced coffee, spending time with friends, and the color yellow. Author of the 2022 Selah Award Bible Study winner, Ezra: Unleashing the Power of Praise. Please welcome Carol Tetzlaff to Your Best Writing Life!

1. What is a companion product and what purpose does it serve?

• Enhance message of your book

• Greatest example - the Bible - 

2. How does an author come up with content for a companion product?

• When writing - you have content you don’t use

• You base it on a theme or truth

• You allow the reader to take a deeper dive.

3. How do you envision the companion product enhancing the reader's experience with a book?

1. Brings greater application, knowledge, transformation

4. What are some examples of companion products that you can created for a book?

• Another book…

• Every genre can have a companion product - 

• Memoir - devotional, Novel – theme Bible Study - Devo, Teen study, children’s book, journals

• Downloadable resources /book club 

• Video resources

• Social media

• Even out of the box fun items like t-shirts, jewelry, stickers, mugs

5. How do you decide which type of companion product would be most effective in promoting your book?

• Personality, abilities and skills, where is your audience - BOOK - 

• Email list - downloads, building your SM presence. 

• Do you speak and need to fill your table. 

6. How does launching a companion product benefit the sales of the original book?

• It helps bring a reader to it - it gives you a relaunch - allowing the reader to see the subject matter is still relevant.

7. What advice would you give to authors who are considering creating companion products for their books?

• Pray! Ask our Father… what message do I still need to share with the world - 

• If you still believe that your message - your story matters - Than you need to promote it and get it into the hands of the reader who can be blessed, encouraged and even transformed.

LINKS

Carol Tetzlaff’s Ezra Bible Study

Companion Product and Relaunch PDF

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