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January 28, 2023 8 mins

In today's episode, we’re talking about why your brand’s core values matter most and how by leaning into your core values via the stories you tell, your audience will be aligned with your mission alongside you.

Tune in to hear about:

  • Why your brand’s core values need to be embedded into everything your business does.
  • How your core values act as the guiding light and the north star to all of your decision-making as a company.
  • An example of how the core values of your business can live on longer than the brand itself.

…and more!

Resources Mentioned In Today's Episode:

The Pané Marketing YouTube Channel: Where you can now WATCH our podcast episodes for the full effect of chatting with your biz bestie after-hours.

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