The Battle Between Sales & Marketing: Gary Garth

Why doesn't sales and marketing play well together? How can we get sales and marketing on the same team?

Episode 150 (Gary is based in Medellin, Columbia)

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Summary

• The importance of sales and marketing alignment. 0:00
  • Three facts to know about Gary Garth
• There’s often a disconnect between sales and marketing. 2:14
  • The disconnect between sales and marketing.
  • How to solve the problem.
• How can one department contribute towards the other? How can we make sure that we’re speaking the same language? What kind of priorities can 4:24
  • How one department can contribute to the other one.
  • Best practices for sales and marketing.
• The importance of having sales and marketing as an army in the same front. 6:28
  • Creating a chief revenue officer.
  • Creating a weekly sales and marketing meeting.
• Why you need to understand your ideal customer profile from a sales and marketing standpoint. 8:43
  • The 20 metrics sales and marketing should have locked down.
  • Understanding the ideal customer profile.
  • The first obstacle is creating awareness about the solution.
  • The two different value propositions.
• What is the alignment between sales and marketing? How does it fit into the equation? 12:20
  • Alignment between sales and marketing.
  • Addressing the misalignment between marketing and sales.
• The third thing is to establish equal KPI. 14:35
  • Aligning tools to make a tremendous impact.
  • Establishing equal kpi.
• Practical examples of success for marketing and sales. 16:25
  • Practical example, direct response marketing campaign.
  • 70% of all leads come through phone calls.
• Sales and marketing each come with their own bias. Did you struggle with marketing people? 18:50
  • Sales and marketing have their own biases.
  • How to make sales and marketing work together.
• How to get your sales and marketing departments to work together. 21:20
  • M