As business owners, we often create lead magnets in order to build trust with customers and encourage their patronage. A lead magnet would defeat its purpose if it neither results in trust building nor generates sales, and that can be frustrating. In this episode of Your Sparkly Brand podcast, we discuss tips on how you can create a valuable and enticing freebie that will make customers repose confidence in your brand and that will boost sales for your business.
Key points in this episode…
- Meg hits the a-ha moment on a website design project she’s handling for a client.
- Lauren gets excited at the freedom she enjoys in her business which allows her to take time off to go on a trip.
- Synonyms of lead magnet.
- Lead magnet is a free piece of content or discount that prompts a person to give you their email address.
- Its goal is to build your email list and build trust with your potential customers.
- Email marketing is more intimate than other forms of marketing.
- “Join our email list” isn’t very effective.
- Your lead magnet must be something desirable.
- Focus on what your target audience wants or their struggles.
- Give an actionable quick-win.
- Consider how your audience prefers to consume information.
- Get creative with your freebie delivery.
- Give as much value as you can.
- Don’t be afraid to give too much away.
- Incorporate your brand values to your freebies.
- Lauren’s most successful freebie - the Zen AF Launch Checklist - can be accessed here: https://go.laurentassiagency.com/zen-af-checklist
- Meg’s most successful freebies.
- Once somebody opts in for your freebie, drop them into a welcome series in your email platform.
- Include clickable links in your PDF if you’re creating one.
- Include a call to action (CTA).
- Consider your entire customer journey.
- Check out our previous episode on sales funnels here: https://anchor.fm/your-sparkly-brand/episodes/Sales-Funnels-Simplified-e1kusf9
- Get your freebie out there.
- “Stan” is an amazing platform for pushing out your freebies.
LINKS WE MENTIONED
The Zen A.F. Launch Checklist: https://go.laurentassiagency.com/zen-af-checklist
Episode 14 of Your Sparkly Brand Podcast - Sales Funnels Simplified: https://anchor.fm/your-sparkly-brand/episodes/Sales-Funnels-Simplified-e1kusf9
Stan: join.stanwith.me/megangersch
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
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