Richard Branson 创立的Virgin品牌在英国品牌认知度高达96%，是英国数一数二大的私有企业，旗下拥有200多家大大小小的公司，涉及航空、金融、铁路、唱片 、婚纱甚至避孕套等等。Virgin品牌崇尚质高价美，时刻引领时尚潮流，一直受到年轻一代的追随，可以说，Virgin是一个把其核心品牌DNA完全贯彻到它所触及行业的标杆品牌。在最新一集的“柠檬变成柠檬水”播客里，主持人俞骅和Poy Zhong邀请我们播客节目的常规嘉宾Frank Zhang，从他最近乘坐Virgin游轮的亲身经历，与大家一起聊聊为何游轮行业里的新军Virgin Voyage可以在这个极度竞争激烈的行业里很快独树一帜。
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