2024年第一期的“柠檬变成柠檬水”播客,主持人俞骅和Poy Zhong与大家深度分析了美国明星Selena Gomez创立的Rare Beauty何以在三年里成就空前成功的故事。Rare Beauty的销售额在2023年预计将超过3亿美元,是2022年的三倍,并且在全球36个国家有销售。明星品牌很多,然而Rare Beauty却以”打破不切实际完美标准“的品牌使命,聪明的价格策略,独特的市场营销方法,以及Selena本人的巨大影响力,在拥挤的美妆品行业里很快成为最引人注目的品牌。欢迎大家收听!
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