著名高尔夫球星Tiger Woods 在今年一月确认与耐克结束近三十年的合作关系。二月中旬，Tiger正式宣布离开Nike之后的第一个商业品牌Sun Day Red，立即引起高尔夫球迷与品牌爱好者的关注，品牌的名字与logo也成了大家讨论的热门话题。在最新这一期节目里，主持人俞骅与Poy邀请了加拿大So Golf Academy创始人Sophia Li与资深品牌设计专家炜与大家一起聊聊Tiger新品牌的设计，欢迎收听。
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