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November 17, 2020 56 min
In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how destinations can use them to their advantage.

"In incentive travel, we are creating an opportunity for them to have one of the major pillar experiences of their lives. The responsibility that comes along with that is really heavy as well, but that's what I love about the industry. It's such a special opportunity to impact the lives of the travelers that are going to come to the destination."

Learn more about SITE here:

Get "Touchpoints - A Destination Marketer's Guide to Brand Evaluation and Enhancement" here:

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