121: Robb Wells Explains What a Podcast Has Done for His Destination

In this special presentation from eTourism Summit, Relic's Digital Marketing Manager Josh Scheer hosts a discussion about the ins and outs of running a podcast for your destination. He is joined by Robb Wells, President & CEO at Visit Beaufort, who has been a partner in Relic's podcast program for the past ten months. Listen to learn the benefits of evergreen content, audience ownership, and why a podcast might be the perfect solution for a destination looking for a new and innovative way to tell their story. "Sometimes you may not feel like you're making much of a return on this investment but for us, we own this medium, we're able to tell our story through this podcast, and we thoroughly enjoy it. We enjoy working with Relic to provide this experience to our potential visitors." - Robb Wells The Inner Coastal Podcast: https://podcasts.apple.com/us/podcast/the-inner-coastal-podcast/id1506943361 eTourism Summit: https://www.etourismsummit.com/ Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [e-mail] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [e-mail] with any inquiries regarding the network.