254: Exploring the Different Types of Media: Owned Media Series Episode 2

This week on the Destination Marketing Podcast, we continue our owned media series with host Adam and special guest, Stuart Butler. In this episode, Adam and Stuart continue to discuss the importance of owned media and storytelling in the tourism industry. They discuss the four major types of media: paid, earned, shared and owned, and why a balanced approach is pivotal for success. They also touch on the challenges of managing and optimizing paid media, as well as the changing metrics of digital marketing. "The vast majority of my budget is still on paid media. It's the core of what we do. It's tried and tested and yields positive ROI. We're going to continue to do it, but we're going to continue to do it as a tactic as a part of a bigger strategy. It's a short-term tactic that serves a long-term strategy." -Stuart Butler Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [e-mail] or visit www.relicagency.com.  To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [e-mail].