The Content 10x Podcast

Is your messaging making you memorable, or just visible?

You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.

Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choo...

Are you doing competitor analysis, or just keeping an eye on things?

Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things.

Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart.

In this episode, which is part three of our seven-part B2B conten...

Is your content strategy built around your business goals, or just your content calendar?

Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there.

That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place.

In this episode, which is par...

Do you commit random acts of content?

We’re excited to launch a brand new seven-part series on B2B content strategy, and this first episode is all about getting back to basics and addressing what a content strategy is.

Many B2B marketing teams are producing a lot of content, but when you ask why it exists, who it's for, or whether it's working, the answers aren't always clear.

Host Amy Woods explains what a content strategy is, ...

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it.

Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations.

In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations B...

What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there?

Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand.

In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast &ndash...

People trust people over one-size-fits-all messaging and logos.

Today’s business buyers and decision-makers want to know the people behind the brand. That’s where the growth and connection happen.

In this episode, which is part four of a four-part miniseries, host Amy Woods sits down with Sarah Goodall, CEO & Founder of Tribal Impact, to discuss the importance of gaining cultural buy-in for employee-led content to mak...

Each of your employees is a potential content marketing, brand-building, lead-generating goldmine.

But to tap into this opportunity, you need to move away from using a one-size-fits-all strategy.

In this episode of The Content 10x Podcast, host Amy Woods talks about why it’s important to give up some control, avoid using the same approach for everyone, and help employees show up online in a genuine way.

Amy shares why it’s...

When companies invest in employee-led content they must not treat it as a short-term campaign – that’s a recipe for disappointment.

This episode directly follows on from our last episode, Why Employee-Led Content Is the Biggest B2B Advantage in 2026. Host, Amy Woods, moves from why people-led content matters to how to implement it properly. The conversation centers on employee-led content and how to build it in a wa...

Trust has always been one of the hardest things to earn in B2B marketing. As content volumes have increased, that challenge has only grown. When buyers are surrounded by more posts, more articles, and more opinions than ever before, it becomes harder to know who to believe and who to ignore.

In this episode of The Content 10x Podcast, Amy Woods talks through why people-led content is something you cannot afford to ignore in 202...

In this first episode of 2026, Amy Woods makes the case for one word that should guide your B2B content decisions this year: intent.

Because while AI has made it easier than ever to publish at speed, a volume-first approach often creates content that is lacking purpose and feels generic (and gets ignored).

Amy explores why audiences show up with different mindsets on different platforms, why one-size-fits-all repurposing rarely works...

What happens when you plan your content strategy around the end result, but stay flexible enough to pivot when the data comes in? Amy Higgins, Senior Director of Content Strategy at Cloudflare, has mastered this approach.

In this episode, host Amy Woods sits down with Amy, an award-winning marketing leader with extensive experience building and scaling content teams that drive measurable impact across brand, demand, and thought lead...

After 8 years and 345 episodes, what does it really take to build a sustainable B2B podcast?

In this milestone episode, co-hosts Amy Woods and Hayley Evans reflect on The Content 10x Podcast’s 8-year journey. Hayley asks Amy to share her 8 most important lessons learned from 8 years of consistent podcasting.

Amy reveals how the podcast started with clear goals; to build authority, establish thought leadership, and understand wh...

We trust leaders for their authenticity, so what happens when their words are written by AI?

In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders, and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you.

Shortly after the conversation with Ash, Amy came acro...

How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?

Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.

Ash shares the story of how Great Leaders b...

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.

This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future ...

How are top B2B marketing teams structured? What are their secrets and what do they outsource?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

Find out:

• H...

How are B2B marketing teams really using AI today?

In this episode, we kick off a brand-new mini-series reflecting on the biggest insights from our sister podcast, B2B Content Strategist. First up: AI.

After speaking with 20 leading B2B marketers, we’ve uncovered how teams are experimenting with AI, what’s actually working, and where it’s going wrong. From content creation to workflow automation, from compliance hea...

What does it take to run a truly scalable, customer-centric webinar strategy inside a large B2B organization? 

In this episode - the final episode in our B2B webinar mini-series - we go behind the scenes of the B2B webinar engine at Fidelity Investments with Steve Jones, Director of Employer Marketing, and Lauren Franklin, Senior Manager, Channel Marketing & Events Specialist.  

Their webinar program is built on st...