Charles Watson, CEO of Tropical Smoothie Café, talks about how the restaurant industry is uniquely positioned to make a difference on child hunger. “The American consumer is demanding and one of the things that they're demanding - which is good - is purpose,” says Watson. “[They’ll] give you their money… but [they] also want to see that you're giving back and that you're doing something positive.”
He proposed a "CEO Pledge to End Hunger" which aims to raise funds to support summer food programs, potentially preventing millions of children from going hungry. “We need sunshine, we need happiness, we need taking care of one another,” he concludes.
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