In this episode, I had the pleasure of conversing with Claire Hutchings from Chime Agency in the UK, renowned as the marketing agency for agencies. Claire and her team have developed a remarkable agency benchmark, showcasing how an agency can effectively create content for thought leadership and pipeline development. At the time of this recording, Chime had witnessed an astounding 100X increase in revenue in its pipeline. Furthermore, they secured speaking engagements and other opportunities, all stemming from this thought leadership initiative. Claire delves into the investment her agency made in this project and reveals the remarkable return on investment (ROI) it yielded. Spoiler alert: It's a no-brainer!
Claire is on a mission to solve the challenge all agencies face – their own marketing. She has 15 years of experience spanning boutique independents like We Are Collider, HLabs, Climbing Trees, and Quickfire Digital to global networked agencies Publicis Groupe, Hotwire, and Fleishman Hillard.
She has a passion for content, bridging strategy and delivery seamlessly bringing her extensive agency knowledge to all of Chime Agency’s clients.
Claire won Best New Business at the 2022 Women’s Business Awards and was Commended at the Global Women in Marketing Awards 2022.
Contact Claire on Linkedin, the Chime Agency website, the Chime Agency LinkedIn page, or grab your copy of the Agency Marketing Report.
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