In this episode, I had the pleasure of chatting with Jacob Cass from JUST Creative about his remarkable journey from digital nomad and designer to his current roles as an agency owner, educator, and blogger. We delve into how Jacob manages to juggle multiple ventures while maintaining focus and standing out in the industry. His pursuit of creative freedom drives him to embrace new technologies and innovative ideas, such as the AI bots he's developed to support branding efforts for agencies. We also explore topics like affiliate marketing, value-based pricing, marketplace positioning, and more. Tune in for the full conversation and gain insights from Jacob's wealth of experience!
Key Takeaways
• Embrace AI in design and see how it can improve your process and productivity.
• Diversify your revenue streams to create a more stable and sustainable business.
• Consider value-based pricing to reflect the value you bring to clients rather than charging by the hour.
• Reflect, recalibrate, and refocus regularly to adapt to changes in the market and set new goals.
• Try new tools and don't be afraid to experiment and find what works best for you.
Chapters
00:00 Introduction and Background
08:24 The Role of Design in Jacob's Business
23:55 Experimenting with Tools and Embracing Change
Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder, and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.
Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo, and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses.
For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs, which has allowed him to build a large and loyal following, including his JUST Creative website which has been viewed over 70 million times.
Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series.
Jacob holds a Bachelor of Visual Communication (Graphic Design Major) from The University of Newcastle, Sydney, Australia, and a Brand Master Certification from Brand Master Academy, and over 17 years of experience in the industry with multiple awards on his belt.
Jacob co-hosts the JUST Branding Podcast which helps designers & entrepreneurs grow brands.
He also coaches creatives in his Inner Triangle Coaching Program, either 1:1 or in a group mastermind setting. Yahoo! recently declared him as the “Best Brand Coach”.
Jacob also runs the membership community Exponential Creatives which helps creatives grow exponentially.
Jacob is a digital nomad and travels the world now isolated in Sydney with his family of four while running JUST Creative.
He has visited 88 countries thus far with travel guides most of them available at his travel blog, JUST Globetrotting.
Contact Justin on his website, listen to his podcast, download his newsletter.
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