In this episode, Emil hosts Kristian Bouw, a VR/AR entrepreneur whose agency, NotionTheory, has worked on innovative projects applying new interactive media for municipal governments, non-profit organizations, and corporates.
The goal of the discussion is to separate the hype from the substance since so much has been said and written about metaverse in the past couple of years. To an extent, this subject has almost become stigmatized due to the ill-placed buzz driven by several well-publicized business failures in that area.
Emil and Kristian aim to inform the podcast's audience about the true business value in using VR/AR/Mixed Reality and leveraging the metaverse to accomplish various sales & marketing goals.
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