Emil is hosting Shirin Oreizy for the special 20th installment of The Cerebrations Podcast. Shirin is the founder and CEO of Next Step, a Behavioral Design agency in San Francisco.
Shirin explains how Behavioral Science relates to Marketing. She demonstrates how Behavioral Science can help digital marketers optimize their campaigns by adding Prevention-style messaging when Promotion-style messaging may not resonate as well with their target ICPs.
Shirin also provides examples of the application of Behavioral Science approaches such as regret lottery, cognitive fluency, social proof, and endowment effect in improving tradeshow ROI and boosting customer retention.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.