WATCH
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EPISODE DESCRIPTION
In this episode, Tom & Brandon share one of their trainings with Tango, where Brandon breaks down how great artists take inspiration from other people's work but put their own spin on it, and how you can do the same when it comes to making content.
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TANGO ONTARIO
📧 Email Us → ontario@tangofinancial.ca
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CONNECT
📸 Connect on Instagram (Brandon)
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SAY THANKS
Episode Transcript
Welcome back to another trainingsession episode where we pull back
(00:03):
the curtain, give you behind thescenes access to the strategies,
insights, and conversations wehave at our brokerage, Tango
Financial.
This is real training, real
takeaways to help drive results inyour business.
So enjoy.
Okay, so today I'm just going to
do a quick training teaching youguys how to steal.
So I was at the Candlelightconcert series last night for
Fleetwood Mac, and it was reallycool.
(00:25):
It was just like a string quartet,and they took a bunch of popular
Fleetwood Mac songs, they redidthe whole thing, and they put on
this awesome show.
It was totally blacked out other
than Candlelight all around them.
And it was a really cool
interpretation of... a classicrock band done with classical
instruments.
And it just got me thinking a lot
(00:45):
about different ways that we canreinterpret content and put a spin
on things that makes it our own,but completely original.
So Pablo Picasso has this greatquote of great, good artists copy,
great artists steal.
And the idea behind this is that
great artists, unlike copycats,will take inspiration from other
people's work.
But they reinterpret themselves
(01:06):
and they put an original spin onit that makes it wholly and
uniquely their own.
And we talk a lot about borrowing
content and getting inspirationfrom people in the mortgage
industry.
But time and time again, people
come to us and say, I don't knowwhat to post.
I can't think of any ideas forcontent.
I'm struggling to make contentthat actually performs.
(01:26):
So I just wanted to share a fewways that you can improve on this
and shorten your time horizon ongetting that content out.
So number one is just discovery.
So search for what's performing,
what you like, what resonates withyou and make an inspiration folder
of this.
So I have one of these on TikTok.
I have one on Instagram.
I've got an email folder where
(01:47):
I'll move things to.
So go to all these sources.
And if you see something thatreally pops off, you're like, oh,
I really like that.
Take the content from there.
So another great angle to look forhere is VIP club, breaking bank.
lender updates like Tom takes theRMG Bruno economics update every
time he condenses it in AI andthen he releases it to our clients
or he'll do like a video on it.
(02:11):
So like great way to just distill
information out there and thenrelease it your own way.
So jumping from there, transformthe content.
So put it in your own words.
You don't have to sit there and
rewrite and change every singleword.
Use tools like AI, use differentthings to change the scope of what
they're saying.
Also, a simple way to do this is
(02:32):
just change the medium.
So if someone's released a long
form video, make it short formcontent.
If someone's written a great textpost, convert it to a video post.
If someone has a great video, takethe content from there and make a
blog post from it.
By just transforming how it's
delivered, it makes it totallyunique content that you produced.
(02:54):
And it will resonate withdifferent audiences who consume
different types of content.
Last piece here is just to revise
and re -release.
We get sick of our message long
before our clients do.
So you don't need to constantly
have new content.
You could literally run purchase
plus budgets or one rentalproperty or power of the paycheck.
over and over again, once a weekfor 52 weeks.
(03:16):
And if you have a fresh spin on itor a different client scenario and
interpretation, people won't getsick of seeing it.
And if anything, you'll pull morepeople in because it shows that
you're an expert on it, not justspraying and praying with one week
doing reverse content, one weekdoing purchase plus, one week
doing cash damming, one week doingfirst time home buyer.
So it really shows your expertiseand your niche in certain markets.
(03:38):
So if you have a favorite file, orcustomer avatar that you'd like to
work on, create 52 videos thatserve those clients and just
release one a week on it.
Short and sweet, but stealing
doesn't have to be hard.
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