068 | The Content Blueprint: Goal Mapping for Consistent Content Creation

Overcoming Content Creation Challenges

In this episode of the podcast, Michele addresses the common challenges faced by content creators in maintaining consistency. She shares her personal journey of overcoming a year-long content creation gap by setting a goal to become a consistent content creator and enjoying the process. Michele introduces the concept of goal mapping as a powerful tool for content creators, explaining her method of using digital tools like MindMeister or traditional paper and pen for brainstorming. She emphasizes the importance of identifying personal 'easy buttons' to make content creation more effortless, such as developing a checklist for the content creation process. Michele also discusses finding one's best content creation times, committing to a realistic publishing schedule, and the significance of self or external accountability in achieving content creation goals. The episode provides practical tips for goal mapping, setting milestones, and using tools like Asana or Trello for task organization, aiming to guide listeners toward becoming consistent content creators.

00:00 Welcome to the Content System for Growth Podcast 00:07 The Journey to Consistent Content Creation 01:08 Introducing Goal Mapping for Content Creators 01:39 Finding Your Content Creation Easy Button 02:33 Creating a System for Content Production 03:23 Tracking Productivity and Setting Realistic Goals 07:00 The Power of Goal Mapping in Content Creation 08:34 Organizing Your Goals with Project Management Tools 09:48 Wrapping Up: Your Path to Becoming a Consistent Content Creator

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Episode Transcript

(00:00):
Hello, hello everyone and welcome to the Content System for Growth podcast.
My name is Michelle and I'm so happy to have you here. Have you ever wondered
how some content creators consistently publish great content week after week?
They make it look effortless, am I right? Well, you're not alone.
Maintaining consistent content was a major challenge that I too faced in my business.

(00:25):
Believe it or not, there was a time when I went over a year without publishing
a single piece of content on my website.
It wasn't until I actually decided that there had to be a better way. It had to be easy.
That's when I started experimenting to find what actually would work for me. Then I set a goal.

(00:48):
I was determined to become a consistent content creator. No more More excuses.
My goal was not only to be consistent, but to also enjoy the content creation process.
I know, big goals, am I right, for all you inconsistent content creators out there?
But this is where goal mapping came into play for me.

(01:11):
Goal mapping means you're creating a mind map.
I sometimes do this on paper or I also use MindMeister when I need a digital approach.
My method really depends on my day.
Like if I'm feeling super distracted, I'm just going to grab a piece of paper
and pen and head to the sofa.
If I'm focused, I'm fine working in my office and using my computer and the

(01:37):
tool. Like I said, that's MindMeister.
Ask yourself, what would make content creation easy? and write down every thought.
Don't dismiss any ideas. Capture everything that could make creating content
feel effortless for you.
For me, it was all about developing a checklist and this checklist outlined

(02:00):
all the steps needed to create one piece of content.
I used this checklist repeatedly, repeatedly refining it as needed and it made
the process feel so much easier.
So what's your easy button? We all have that thing that just tips the scales
and makes everything so much easier for us to do.
When you're unsure, just go ahead and ask yourself, if I did know what would

(02:24):
make this easier, what would it be? What is it that would make it easier?
Just ask yourself. Let your mind trying to come up with a solution for you.
Perhaps creating a system is right for you as well.
Maybe you need to have dedicated days or you need to create a retreat to produce content.
I found that there are times when content creation comes really natural to me.

(02:48):
Like today is a great example.
This is my third podcast that I've written and recorded in a single day.
Last Friday, I tried to do the same thing, and it took me a whole entire day to write one script.
And record one podcast because I was so distracted and my creativity was just not there.

(03:10):
So do you have a time when content creation just comes naturally to you?
Do you know what those best days are? Do you know what that best time of the month is?
If not, begin by tracking those productivity periods that you have.
This is a vital action that will help you with your goal mapping.

(03:32):
So it should actually be an action item on your goal mapping when you're mapping
it all out because it is critical to figure out when you are at your best because
content creation will be so much faster, I promise you.
How often can you realistically commit to publishing content?

(03:56):
This This is something else I want you to put on your mind map or your goal
map for being a consistent content creator.
How often can you actually commit to putting content out there monthly, weekly?
You really need to determine what works best for you.
How often can you realistically commit to publishing content?

(04:21):
This isn't about going all in, like I said, or giving up.
It's about finding what is a realistic schedule for someone like yourself who
is very busy and might not enjoy creating content yet.
Remember, the yet is a very important key to that.

(04:42):
Even if you could just commit to publishing one piece of content consistently,
like once a month, you put out one piece of content,
that's better than being sporadic with
it people will know that you're consistently just
put out a piece of content once a month so they
won't go looking every week for a piece of content from you because they know

(05:07):
what your schedule is that's important to have people like to have that consistency
and reliability so as you build your routine you can adjust your schedule remember Remember,
nothing is set in stone, friend.
You determine what you can commit to right now at this time and decide whether

(05:28):
you need external accountability or if your self-accountability is good enough for you.
You need to know if you need outside accountability or if you're an inside accountability person.
Now, what else should be on your goal list?
For your consistent content creation? What's your goal for generating ideas?

(05:50):
Like how will you determine what qualifies as a good idea?
Like these are all things that you want to map out because they're all actions
that you need to take in order to come to the end goal, which is being a consistent content creator.
So it may seem silly to you, but these are really things that you need to either

(06:10):
decide on or do in order to become this new person.
We all have dreams and aspirations, but often we get caught up in the daily
grind and we use that as an excuse to lose sight of our goal.
We use that as an excuse to put our goals on the back burner and say,

(06:33):
I just don't have time for them. You do.
You have time for whatever you make time for.
But if you don't enjoy the process of creating content, I can guarantee you
that's a hurdle that you need to overcome in order to not put it on the back burner.
Remember, you are not a consistent content creator yet. That's so important to remember.

(07:00):
This is why goal mapping is essential because it's a powerful tool that helps
you stay focused and motivated on your path to consistency.
So by breaking your goals into small, manageable steps, you can create a clear
roadmap for achieving them.

(07:21):
Goal mapping, you'll be able to visualize the process, track your achievement, and stay on course.
Even when things arise, even when you don't want to, you will have it there.
You'll know exactly what you need to do because you've already mapped it out
with your date on a calendar.

(07:41):
Because as you develop your goal map, keep asking yourself, what else? What else? What else?
And you You continue asking yourself, what else, what else, what else,
until you can't think of anything anymore.
Then you have everything you need for your goal mapping.
And friends, if you have duplicates, that's fine. That's just simply highlighting

(08:06):
what's important to you and should not be overlooked.
Once you have your mind map or your goal mapping all done, then you take and
set your date and your milestone. stone.
So you group your similar tasks together, which more than likely is already
done for you because that is how you do a mind mapping.

(08:27):
Everything that's the same is
grouped together on one little spoke or one little line on your mind map.
And you're going to take all of those tasks and you're going to organize them
into cards and a sun or Trello or whatever project management system you use.
Or if you prefer something more tangible, like you want to to physically hold

(08:47):
something in your hands, write it all out on index card.
Every single one of those tasks or those groups of tasks would be what I would
ask you to do instead of every single task because that would be a lot of like
your little buckets on your index cards.
And the same thing with those index cards that you will do with your Rasaan
or Trello cards is you're going to rearrange them as needed.

(09:10):
You're going to figure out the dates and the milestones.
So what are the a specific milestone for each one of those.
So those buckets that you have, you want to find your dates and set your date
and your milestones. Think about working...
So if you're goal mapping and you're going to do all of these things within

(09:31):
six months, if you're going to give yourself six months, you have to decide on your time frame.
What's reasonable for you to have this specific goal and make it achievable for you?
Okay, that might have been a little bit wordy. So hopefully you picked up what I was laying down.
Okay, well, let's just wrap this up since I think I've said enough here today.

(09:53):
I hope that you found this to be insightful and to your goal mapping and helpful
so that you're able to tackle that content creation challenge that I know that
you're probably experiencing.
I know I experienced it for myself and it's something that you can overcome
because friend, remember, you are not a consistent content creator yet,

(10:18):
but you will be. I know you will be.
Remember, the key to success is starting small and building from there.
Happy goal mapping, and I'll see you next week.
Thank you so much for your time. I appreciate you, and I hope you have a wonderful week.
Music.

(10:42):
Yay, thank you so much for listening. I hope that you found this episode valuable
and learned some actionable tips that you can implement in your business so
that you can feel accomplished and less stressed.
If you enjoyed this show, please take a quick minute to share this with your
business bestie, subscribe, and leave a review.
It helps me reach more business owners just like you.

(11:05):
And if you have any questions or topics you'd like me to cover in future episodes,
please reach out to me on my website.
I've created a form just for you.
Remember, Remember, with the
right system and mindset, you can achieve the success your heart desires.
Thank you for tuning in. I look forward to chatting with you next time.
I appreciate you and I hope you have a wonderful week.

(11:27):
Music.