SUMMARY In this high-impact episode, Clark Wilcox sits down with Jim Durbin, aka the “Indeed Whisperer”, for a wide-ranging conversation on recruitment marketing, process design, and how to think like a TA consultant in an era of automation. Jim has trained over 10,000 recruiters, led campaigns that delivered 500,000 candidates for less than 30 cents each, and worked across high-volume, executive, and everything in between. They dive into a case study from NHHS Management, where Director of Recruiting Mike Dickinson reimagined the application process for skilled nursing roles in some of the toughest markets in the U.S. What happened next? A dramatic drop in cost per applicant, and better candidate experience. But this episode is about more than just tactics. Jim explains why TA leaders need to stop chasing AI and start fixing broken processes. He shows how reframing metrics like source of hire can mean the difference between strategic credibility and being replaced. This one’s a masterclass in thinking differently about scale, quality, and impact in recruiting. Come for the Indeed insights. Stay for the storytelling, salty takes, and timeless truths about how recruiting really works.
JIM'S BIO Jim Durbin is a veteran recruiter, trainer, and recruitment marketing consultant best known as “The Indeed Whisperer.” With decades of experience across staffing, RPO, executive search, and corporate TA, Jim is a rare hybrid who understands both front-line sourcing and strategic TA operations. He’s helped optimize recruitment strategies for companies like Marriott, PSG, and dozens of mid-market firms, often reducing costs while increasing candidate quality. A former headhunter turned high-volume hacker, Jim brings a sharp sense of humor, deep insight, and a hat you won’t forget.
Find Jim on LinkedIn at https://www.linkedin.com/in/jimdurbin/
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