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April 23, 2025 51 mins

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them. You’ll learn:

 

•How to predict monthly revenue in real-time (not after it’s too late)

•Why your overall ROAS is the single most important number for profitability

•How to calculate new customer ROAS and use it to scale without overspending

•Why hitting targets often still feels disappointing — and how to fix that mindset Plus: insights from their live number sheet workshop, and how to stop making emotional decisions in your business.

Learn more at hammersleybrothers.com

 

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

 

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

 

2. Grab a copy of our book - https://book.hammersleybrothers.com/

3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

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