In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jessica Taylor, founder and CEO of Ezra Coffee Company. They discuss Jessica's journey in launching her coffee brand, the unique selling propositions that set her apart in a crowded market, and how she leverages Amazon for growth. The conversation also touches on preparing for seasonal sales, the importance of social impact, and advice for aspiring women entrepreneurs.
Takeaways
Jessica Taylor is the founder of Ezra Coffee Company, recognized as one of Amazon's 2025 Force for Good recipients.
Ezra Coffee differentiates itself with unique blends and storytelling behind each product.
The company focuses on naturally flavored coffee to cater to dietary restrictions.
Amazon's FBA allows for efficient inventory management and market testing.
Jessica emphasizes the importance of community engagement and social impact through scholarships.
The coffee industry is seasonal, with peak sales from September to March.
Ezra Coffee keeps popular seasonal blends available year-round to maximize sales.
A small, dedicated team is crucial for navigating the challenges of entrepreneurship.
Jessica advises brands to solve core problems to create social impact.
Women entrepreneurs should give themselves grace and embrace learning from failures.
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