In this week's entrepreneurial episode, Katerina sits down with CEO Aya Schlachter, the visionary founder who transformed her one-bedroom apartment workspace into a global drafting firm. Aya shares the pivotal moments of her career, from securing her big break to navigating the intricate path of entrepreneurship.
Gain valuable insights into how she steered her business through the challenges posed by the pandemic and economic recessions, showcasing resilience and adaptability. Aya opens up about the unique journey of being a mother and business owner, offering practical advice for the initial months and stressing the importance of building a robust support system.
Aya emphasizes the importance of branding, not just for a company but for the individual leading it. She shares her secrets on authentically showing up in your business and with clients, highlighting the transformative impact of building a brand that reflects the person behind the company.
As a seasoned entrepreneur, Aya imparts invaluable advice for business owners weathering challenging economic times, providing insights on preparation and strategic planning.
Mentioned:
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Podcast Audio edit by Ma. Charmaine Sarreal, Podcast Specialist @iamchasarreal
Intro music provided by kabgig / Pond5
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