July 12, 2022 • 10 mins
In this solo episode, I share how you can maximize your home’s potential by learning as much as you can about your prospective buyers.
I share some simple questions you can ask yourself about the type of person who might buy your home and what they will want, which will transform the way you prepare your home for market.
If you're selling your home and using any of the hints and tips from today, please share with the hashtag #HappyHomeSale.
Find out more about Natalie Evans
Follow me on social media @natalieevansuk
Or visit my websites www.natalieevansuk.com or www.littlebarndoor.uk
This podcast was produced by our friends at Emily Crosby Media
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Natalie Evans (00:03):
Welcome to the Happy Home Sale podcast with me
Natalie Evans. In this weeklypodcast, I speak to homeowners
and experts from differentindustries, to share real life
stories, and inspiring advice toshow you how you can make your
home selling journey one ofbliss, happiness, joy, and
(00:23):
staggering success.
Today's podcast is all aboutpower, and how by taking one big
step, you can have the power toachieve whatever you desire from
your property sale. We've allheard the saying Knowledge is
power. Yet when it comes toselling our homes, many go into
(00:46):
the journey completely knowledgelists, and believe it's easier
to give their power over toothers. Rather than building the
knowledgeable foundations tostart with. Whether you're
putting your trust in yourneighbours preferred choice of
estate agent or just throwingyour home onto an online portal
on waiting for result, thedecision to hand over any power
(01:08):
is one that can very quicklylead your sale through a very
slow and painful path. Takingtime from the moment you think
about selling to start buildingyour knowledge in the process,
the options, your options, andyour property is going to give
you immediate confidence,immediate relief and onward
(01:29):
success throughout your sellingjourney.
This is exactly what happenedwith a recent client of mine, a
really lovely, lovely couple inHampshire who were looking to
move into something a littlesmaller, ready for their
retirement. At the time that wemet, they had already spent an
insane that nine months on themarket with very little
(01:49):
interest. And understandablythey were feeling completely
disheartened. They had moved astate agent already dropped the
price. And they were proud to beinvesting time into cleaning
decluttering and tidying aheadof every single viewing on
paper, they were doing the rightthings, but nothing was working.
(02:10):
We took a little bit of time totalk through their situation.
And they were first to admitthat when they decided they were
going to buy a new property,they put their property straight
on the market. They didn't taketime to build up any knowledge
get to understand their targetbuyer. They had trusted that
their agent would tell them whatthey needed to know and exactly
what they needed to do. Oh, Ihear this so often, please,
(02:34):
please don't fall into thistrap. It immediately gave away
all of their power. The gamechanging moment came when we
started to discuss their lifeversus the aspirational life of
their dream buyer. Needless tosay they didn't align. They were
in their 60s with grandchildrenand ready to wind down. But
(02:56):
their dream buyer was in their30s Ready to Grow a family and
socialise and begin a whole newchapter. By thinking from the
perspective of a young familybuyer. It was crystal clear why
the property hadn't sold. Therewere very clear actions and
steps that could be taken thatwould really make their home so
(03:18):
much more appealing to the rightbuyer. By taking these actions,
and having a rather busy weekendor packing away the unneeded
items, the house wasrephotographed and relaunched
securing an offer by the end ofthe week. If only they had taken
the time to build theirknowledge earlier in the
(03:41):
journey, they wouldn't have hadto wait so long to achieve the
offer that they had been hopingfor. But thank goodness they
came to me when they did.
So let's have a look at how youcan do this and do not switch
off right now. I know whatyou're thinking you have too
much time, too much pressure,you've got a full time job and
the children you don't want theextra stress. I understand it,
(04:03):
and I completely understand howyou feel. But trust me, taking
the easy option does not alwayslead to the easiest outcome. The
time that you take to build yourknowledge will enhance your
power. And this power is goingto transform your sale, you will
get the offer that you deservebecause of the work that you
(04:26):
have put in to build yourknowledge beforehand. So let's
break this down. What's thesimplest way that you can start
your home selling journey from aposition of power? Oh my
goodness, I can't tell you howmuch I love sharing this because
I know that is really simple yetcompletely transformational. The
(04:47):
number one way that you canstart your home sell from a
position of power is to identifyyour target buyer. Yes, it's so
simple and as easy as that andoften overlooked because it
literally is so simple. That whois going to buy your home? Who
has written a list of all thethings that they want in their
(05:10):
dream home and perfectlydescribed your house? I don't
mean, who's going to buy yourhome? Like your friend? You
don't need to know them? No, no,I don't mean that. I mean, who
are they? Who are they? What istheir story? How old? Are they?
Do they have children? Are theyretiring? What is their
background really get to gripswith the position that they are
(05:32):
in. Because just by knowingthese answers, you have the most
powerful, powerful tool behindyou. It's such a strong place to
start from. It quite simplyfuels all of your future
decision making and guaranteesthat you will make the right
choices to really make sure thatselling your home is going to be
(05:56):
the most productive, the mostresponsive and achieve what you
want. By knowing this, you'reget to understand, how will the
person be searching for theirfuture home? How can you make
sure your property is advertisedin the right places? Which
agent? Is this person going tobe looking at? Are they going to
be strolling down the highstreet? Are they going to be
(06:16):
looking on social media? Whichagent? Are they going to?
Because that's who you want tobe marketing with? Will they
even be using agent at all? Arethey thinking outside the box?
What are they looking for intheir future home? And what are
the biggest turn offs? Rightdown to the book they read?
(06:37):
Seriously, like big homestaging, tip alert, find out
what your target buyer reads andplace a book by that author in
your bookcase. I promise you itsounds crazy. It's super
powerful. This small detailreally can seal the deal for
somebody, Hey, imagine itthey're strolling around your
house, they know that theyalready love it, they really
(06:59):
like it. And then all of asudden, they look at the
bookcase and they say this houseis made for me, I even have this
book, you have got that powerpurely because you have built
your knowledge, all thesequestions can be answered to put
you in the strongest position.Just because you've taken time
(07:20):
to build your knowledge beforeyou've jumped on the market. And
you completely have the powerseriously, you can get all of
this from that one simple thing.It is a total game changer. And
I promise you, by taking thetime to think about this, you
will be able to create astarting point for your
(07:40):
homesale. That will beunquestionably powerful. I
implore you go and try it go onThink about every detail. Who
are they spend time today,thinking about when you bought
your property, what stage oflife you're in, and what you
were looking for and readdaydream, build a picture in
(08:02):
your mind of who this buyer isgoing to be? Because this
question alone is absolutelyeverything.
I am so passionate about this,as you can tell. And I've seen
(08:23):
the incredible impact that itcan have from the clients that
I've worked with. I believe init so strongly that I have
dedicated a whole chapter tothis one point in my book, Happy
homesale. And also on mywebsite, I do share some free
downloadable buyer profiles tohelp you to know some of the
(08:44):
actions that you can take tomake sure you're taking the
steps to really talk to andreally attract the right buyer.
My website iswww.natalieevansuk.com Just jump
over there. There's a resourcelibrary with everything that you
need to create a happy homesale. I know from years of
experience and hundreds of HomeSelling clients, that really
understanding who your buyer is,gives you the power and this
(09:08):
power will give you not only asuccessful outcome, the offer
that you want the opportunity tomove on to your next chapter,
but set you up for an incredibleexperience and the happy home
sell that you truly deserve. Sothat's my my advice for you all
today. And please take it away.Try it let me know how you get
(09:29):
on. I love to see all of yoursuccesses. I love to hear your
stories. Just share it with meon social media. And remember
you really do have the power youhave what it takes to be able to
achieve whatever you want towithin your home cell. Have a
great day.
(09:49):
Thank you for listening to theHappy Home Sale podcast. I
really hope that you've enjoyedtoday's episode and that you've
got some amazing tips and adviceto take away don't forget to
subscribe live wherever youlisten, so that you can be sure
not to miss our next episodebecause trust me, is going to be
equally filled with stories andjam packed with advice.
(10:16):
If you're selling your home andusing any of the hints and tips
from today, please use thehashtag hashtag happy homesale I
love to see how you are allgetting on and all of your
success stories. So please doshare. I've been your host
Natalie Evans and you can followme on social media
(10:36):
@natalieevansuk, or find outmore about my work
natalieevansuk.com orwww.littlebarndoor.uk This
podcast was produced by ourfriends at Emily Crosby Media
Welcome to the Happy Home Sale podcast with me
Natalie Evans. In this weeklypodcast, I speak to homeowners
and experts from differentindustries, to share real life
stories, and inspiring advice toshow you how you can make your
home selling journey one ofbliss, happiness, joy, and
(00:23):
staggering success.
Today's podcast is all aboutpower, and how by taking one big
step, you can have the power toachieve whatever you desire from
your property sale. We've allheard the saying Knowledge is
power. Yet when it comes toselling our homes, many go into
(00:46):
the journey completely knowledgelists, and believe it's easier
to give their power over toothers. Rather than building the
knowledgeable foundations tostart with. Whether you're
putting your trust in yourneighbours preferred choice of
estate agent or just throwingyour home onto an online portal
on waiting for result, thedecision to hand over any power
(01:08):
is one that can very quicklylead your sale through a very
slow and painful path. Takingtime from the moment you think
about selling to start buildingyour knowledge in the process,
the options, your options, andyour property is going to give
you immediate confidence,immediate relief and onward
(01:29):
success throughout your sellingjourney.
This is exactly what happenedwith a recent client of mine, a
really lovely, lovely couple inHampshire who were looking to
move into something a littlesmaller, ready for their
retirement. At the time that wemet, they had already spent an
insane that nine months on themarket with very little
(01:49):
interest. And understandablythey were feeling completely
disheartened. They had moved astate agent already dropped the
price. And they were proud to beinvesting time into cleaning
decluttering and tidying aheadof every single viewing on
paper, they were doing the rightthings, but nothing was working.
(02:10):
We took a little bit of time totalk through their situation.
And they were first to admitthat when they decided they were
going to buy a new property,they put their property straight
on the market. They didn't taketime to build up any knowledge
get to understand their targetbuyer. They had trusted that
their agent would tell them whatthey needed to know and exactly
what they needed to do. Oh, Ihear this so often, please,
(02:34):
please don't fall into thistrap. It immediately gave away
all of their power. The gamechanging moment came when we
started to discuss their lifeversus the aspirational life of
their dream buyer. Needless tosay they didn't align. They were
in their 60s with grandchildrenand ready to wind down. But
(02:56):
their dream buyer was in their30s Ready to Grow a family and
socialise and begin a whole newchapter. By thinking from the
perspective of a young familybuyer. It was crystal clear why
the property hadn't sold. Therewere very clear actions and
steps that could be taken thatwould really make their home so
(03:18):
much more appealing to the rightbuyer. By taking these actions,
and having a rather busy weekendor packing away the unneeded
items, the house wasrephotographed and relaunched
securing an offer by the end ofthe week. If only they had taken
the time to build theirknowledge earlier in the
(03:41):
journey, they wouldn't have hadto wait so long to achieve the
offer that they had been hopingfor. But thank goodness they
came to me when they did.
So let's have a look at how youcan do this and do not switch
off right now. I know whatyou're thinking you have too
much time, too much pressure,you've got a full time job and
the children you don't want theextra stress. I understand it,
(04:03):
and I completely understand howyou feel. But trust me, taking
the easy option does not alwayslead to the easiest outcome. The
time that you take to build yourknowledge will enhance your
power. And this power is goingto transform your sale, you will
get the offer that you deservebecause of the work that you
(04:26):
have put in to build yourknowledge beforehand. So let's
break this down. What's thesimplest way that you can start
your home selling journey from aposition of power? Oh my
goodness, I can't tell you howmuch I love sharing this because
I know that is really simple yetcompletely transformational. The
(04:47):
number one way that you canstart your home sell from a
position of power is to identifyyour target buyer. Yes, it's so
simple and as easy as that andoften overlooked because it
literally is so simple. That whois going to buy your home? Who
has written a list of all thethings that they want in their
(05:10):
dream home and perfectlydescribed your house? I don't
mean, who's going to buy yourhome? Like your friend? You
don't need to know them? No, no,I don't mean that. I mean, who
are they? Who are they? What istheir story? How old? Are they?
Do they have children? Are theyretiring? What is their
background really get to gripswith the position that they are
(05:32):
in. Because just by knowingthese answers, you have the most
powerful, powerful tool behindyou. It's such a strong place to
start from. It quite simplyfuels all of your future
decision making and guaranteesthat you will make the right
choices to really make sure thatselling your home is going to be
(05:56):
the most productive, the mostresponsive and achieve what you
want. By knowing this, you'reget to understand, how will the
person be searching for theirfuture home? How can you make
sure your property is advertisedin the right places? Which
agent? Is this person going tobe looking at? Are they going to
be strolling down the highstreet? Are they going to be
(06:16):
looking on social media? Whichagent? Are they going to?
Because that's who you want tobe marketing with? Will they
even be using agent at all? Arethey thinking outside the box?
What are they looking for intheir future home? And what are
the biggest turn offs? Rightdown to the book they read?
(06:37):
Seriously, like big homestaging, tip alert, find out
what your target buyer reads andplace a book by that author in
your bookcase. I promise you itsounds crazy. It's super
powerful. This small detailreally can seal the deal for
somebody, Hey, imagine itthey're strolling around your
house, they know that theyalready love it, they really
(06:59):
like it. And then all of asudden, they look at the
bookcase and they say this houseis made for me, I even have this
book, you have got that powerpurely because you have built
your knowledge, all thesequestions can be answered to put
you in the strongest position.Just because you've taken time
(07:20):
to build your knowledge beforeyou've jumped on the market. And
you completely have the powerseriously, you can get all of
this from that one simple thing.It is a total game changer. And
I promise you, by taking thetime to think about this, you
will be able to create astarting point for your
(07:40):
homesale. That will beunquestionably powerful. I
implore you go and try it go onThink about every detail. Who
are they spend time today,thinking about when you bought
your property, what stage oflife you're in, and what you
were looking for and readdaydream, build a picture in
(08:02):
your mind of who this buyer isgoing to be? Because this
question alone is absolutelyeverything.
I am so passionate about this,as you can tell. And I've seen
(08:23):
the incredible impact that itcan have from the clients that
I've worked with. I believe init so strongly that I have
dedicated a whole chapter tothis one point in my book, Happy
homesale. And also on mywebsite, I do share some free
downloadable buyer profiles tohelp you to know some of the
(08:44):
actions that you can take tomake sure you're taking the
steps to really talk to andreally attract the right buyer.
My website iswww.natalieevansuk.com Just jump
over there. There's a resourcelibrary with everything that you
need to create a happy homesale. I know from years of
experience and hundreds of HomeSelling clients, that really
understanding who your buyer is,gives you the power and this
(09:08):
power will give you not only asuccessful outcome, the offer
that you want the opportunity tomove on to your next chapter,
but set you up for an incredibleexperience and the happy home
sell that you truly deserve. Sothat's my my advice for you all
today. And please take it away.Try it let me know how you get
(09:29):
on. I love to see all of yoursuccesses. I love to hear your
stories. Just share it with meon social media. And remember
you really do have the power youhave what it takes to be able to
achieve whatever you want towithin your home cell. Have a
great day.
(09:49):
Thank you for listening to theHappy Home Sale podcast. I
really hope that you've enjoyedtoday's episode and that you've
got some amazing tips and adviceto take away don't forget to
subscribe live wherever youlisten, so that you can be sure
not to miss our next episodebecause trust me, is going to be
equally filled with stories andjam packed with advice.
(10:16):
If you're selling your home andusing any of the hints and tips
from today, please use thehashtag hashtag happy homesale I
love to see how you are allgetting on and all of your
success stories. So please doshare. I've been your host
Natalie Evans and you can followme on social media
(10:36):
@natalieevansuk, or find outmore about my work
natalieevansuk.com orwww.littlebarndoor.uk This
podcast was produced by ourfriends at Emily Crosby Media
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