Seizing an opportunity in the beauty box subscription market, Yosef Martin, our guest and BoxyCharm founder since 2013 (acquired by Ipsy in 2020), applied a second-mover strategy, providing consumers with full-size products. This strategic move rapidly increased revenue. In this episode, our host John Rebecchi (M.B.A. ’83), Ph.D. sits down with Martin to explore strategies in building passionate online communities, scale businesses effectively, how to align employees with your vision, what to look for in a mentor and the essential skills needed for entrepreneurial success.
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