Brett Berish - Entrepreneur and CEO of the Sovereign Brands is IN THE LIMELIGHT for the 1st episode with DJ Limelight.
We discuss the highs and lows, the success of Bretts brands, Bretts relationships with famous rappers such as Lil Wayne, Rick Ross and Wiz Khalifa. We also talk about the organic way of doing business and relationship building. Also, knowing when to sell a brand - in Bretts situation - selling Ace Of Spades to Jay-Z back in the 2000s.
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