Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research.
Read more: https://burlingtonpress.com/2025/09/08/the-political-direct-mail-advantage-a-2025-field-guide/
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