Why Your Business Should Create a Branded Welcome Kit (And What to Include)

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit.

For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel appreciated right from the start.

So what exactly is a branded welcome kit? Why should you invest in one? And what should it include?

Let’s break it down: https://burlingtonpress.com/2025/07/19/why-your-business-should-create-a-branded-welcome-kit-and-what-to-include/