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June 1, 2024 36 mins
In this episode JoAnne Pavin delves into Katie Brinkley's journey as a social media strategist, highlighting the importance of:  
  • time management,
  • balancing entrepreneurship with mental health,
  • managing overwhelm,
  • maintaining physical and mental well-being
We learn about her book 'The Social Shift' and her signature Four-Post Strategy. Learn about her agency’s turnkey social media solutions.    📚 Introduction and Background (00:08 - 04:13)
  • Introduction of Katie Brinkley, social media strategist
  • Discussion about Katie's journey from MySpace to running her own social media agency
  • Importance of being intentional with time
🤔 Challenges of Entrepreneurship (04:14 - 10:28)
  • Balancing family, business, and mental health
  • Discussion on the difficulty of saying no and dealing with FOMO
  • Importance of being intentional with yeses
💼 Managing Overwhelm (10:29 - 24:15)
  • Overwhelm and mental health struggles while running a business
  • Importance of appreciating accomplishments and taking care of mental health
  • Creating a 'hero bar' to remind oneself of past accomplishments 🏋️‍##### ♀️ Physical and Mental Well-being (24:16 - 41:09)
  • Impact of physical health on mental well-being
  • Adjustments in diet and exercise
  • Using a desk treadmill to stay active while working
📖 Katie's Book and Social Media Strategy (41:10 - 1:09:59)
  • Overview of Katie's book 'The Social Shift'
  • Four-post strategy for social media
  • Balancing content creation with business needs

 

Learn more about Katie and Next Step Social Communications:

Get Katie’s Book:

https://katiebrinkley.com/shop/

Speaking: https://katiebrinkley.com/

 

Website: https://www.nextstepsocialcommunications.com

 

Linkedin: https://www.linkedin.com/in/katiebrinkley

 

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

 

Follow JoAnne Pavin, CWP:

Websites:

https://www.joannepavin.com/

 

https://www.themeal.net/

 

Linked In: 

https://www.linkedin.com/in/joannepavin/

 

Instagram:

https://www.instagram.com/joanne.pavin/

 

Facebook:

https://www.facebook.com/Iamjoannepavin

 

YouTube: 

https://youtube.com/@joannepavin?si=HA2a7ySsYKwWMw4C

 

 

#Entrepreneurship #Social Media Strategy #Mental Health

#FamilyBalance #Overwhelm #PhysicalWell-being #thesocialshift

#KatieBrinkley #careermoms

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