Building Authentic Brands: Aligning with Passion & Purpose w/ Fru Pinter

In this episode we dive into the world of branding and entrepreneurship with Fru Pinter, a multifaceted brand designer, freediving athlete, and founder of Dry Dreams, a sustainable activewear brand. Fru shares her expert insights on creating authentic, sustainable brands that align with your core values and serve a clear audience. She discusses the power of niching down, how integrating personal passions can fuel your business, and the importance of empathy in understanding your audience and yourself. Fru also explores how freediving enhances her creativity and self-care, offering listeners a unique perspective on balancing work, passions, and purpose.

 

Meet my guest: Fru Pinter is a dynamic brand strategist, designer, and entrepreneur dedicated to helping purpose-driven businesses uncover their "why" and create impactful visual identities. Her journey combines creativity, sustainability, and a passion for freediving, weaving these elements into a cohesive entrepreneurial lifestyle. As the founder of Dry Dreams, Fru has built a sustainable activewear brand that reflects her values and addresses the unique needs of the water sports community. Whether she’s crafting powerful brand strategies or diving into the depths of the ocean, Fru brings authenticity and a clear sense of purpose to everything she does.

 

Quote/Piece of Advice: Make the things you wish existed.

 

LinkedIn: https://www.linkedin.com/in/frupinter/

Website (branding): https://fru.plus/ 

Instagram: https://www.instagram.com/frudive/ 

Website (activewear): https://drydreams.co/  

 

To connect with your host Kat:

@TheLotusEffectCoach or @KatPolsinelli 

My Website: www.the-lotus-effect.com AND Join our Facebook Community 👇 https://www.facebook.com/groups/thelotuseffectgroup