Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years.
From using SOPs without an in-house team to overcoming the dreaded $15M revenue plateau, Aaron opens up about the behind-the-scenes challenges of scaling a roofing business. He also breaks down the early marketing moves that worked — including how he leveraged social media, built key realtor relationships, and used simple text blasts to drive leads and momentum.
If you're looking for real-world strategies from a roofer who's been in the trenches, this episode is packed with insights you won’t want to miss!
About:
Aaron Christy, owner of Indy Roof & Restoration, began the business in 2018. Our company continues to lead the way in demonstrating exactly how roofing services should be performed. We place a huge emphasis on ensuring our customers are well educated and informed throughout every step of the process.
From communicating with most insurance companies and being trusted by real estate agents and residential and commercial customers throughout our wide Indiana service areas, you can always rest easy knowing you’ve picked the right roofing team for the job.
Timestamps:
[00:00 - 01:08] - Intro
[01:09 - 04:57] - Aaron’s Entrepreneurial Journey
[04:58 - 05:59] - Biggest Hurdles When Growing Your Company
[06:00 - 08:54] - What is SOP?
[08:55 - 11:48] - Tripling in Size with No In-House SOP Team
[11:49 - 15:34] - The $15M Wall: Why Growth Slows and Where to Focus Next
[15:35 - 24:05] - Using Social Media to Launch
[24:06 - 27:25] - AI And Company Rating
[27:26 - 31:02] - Roofing Industry Trends Worth Following
[31:03 - 31:30] - Word From Our Sponsor
[31:31 - 36:55] - Lightning Round
[36:56 - 46:10] - Episode Wrap Up & Key Takeaways
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
Indy Roof & Restoration:https://indyroofandrestoration.com/
LinkedIn:https://www.linkedin.com/in/aaronchristy/
RoofingSites: https://www.roofingsites.com/
Ultimate Website Checklist - https://www.roofingsites.com/website-checklist
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
YouTube: https://www.youtube.com/@RoofingSites
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