Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts that keep your phone ringing—without burning cash on cold traffic.
Chris Hunter explains how the 4R Roofing Marketing System focuses this episode on the Referral Pillar, showing you how to create 100+ active referrers (the “33×3” method), segment customers by lifecycle (recent, established, legacy), and stay top-of-mind year-round. You’ll also learn when and where incentives are appropriate (customers) and how to collaborate with realtors and insurance partners within industry guidelines.
If you’re serious about growing your roofing business with reliable referrals and higher close rates, this episode is for you!
If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:16] - Intro - Who am I (Chris Hunter)?
[01:17 - 03:08] - 4R Roofing Marketing System
[03:09 - 05:25] - The Three-Pillar Referral System
[05:26 - 07:52] - Pillar 1: Customer Ambassadors Program
[07:53 - 10:46] - Option A: Gift Cards & Customer Journey
[10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints
[14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns
[17:36 - 19:46] - Pillar 2: Realtor Priority Program
[19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports
[20:34 - 21:18] - Option B: Closing Ready Documentation
[21:19 - 23:10] - Option C: Prospecting System & CRM Setup
[23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up
[23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program
[24:46 - 25:57] - Option A: Faster Claim Resolution
[25:58 - 27:22] - Option B: Finding Agents & Building Relationships
[27:23 - 29:04] - Phase-by-Phase Rollout Plan
[29:05 - 29:41] - CRM Automation & Tracking
[29:42 - 29:54] - Success Metrics That Matter
[29:55 - 32:56] - Tips & Tricks
[32:57 - 39:31] - Quick Workbook Overview & Download
[39:32 - 40:19] - Get a Free Book
[40:20 - 41:27] - Work With us
[41:28 - 41:41] - Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://www.roofingsites.com/
Workbook: https://www.roofingsites.com/referral-machine-workbook
Free Book - https://go.roofingsites.com/
Let us help - https://www.roofingsites.com/schedule/
Ultimate Website Checklist - https://www.roofingsites.com/website-checklist
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
LinkedIn: https://www.linkedin.com/company/roofingsites/
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