Welcome to Roofer Growth Hacks! In this episode, We’re breaking down the 2025 Local Service Ads Mastery for Roofers — a powerful way to add serious revenue to your roofing business.
We’re joined by Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. With over two decades of SEO experience and as a member of NRCA, RCAT, and HARCA, Chris has helped roofing companies dominate their markets through smart digital marketing.
Today, we’ll walk you through the key pillars of a winning marketing system, starting with why your reputation is everything — and how to build it strong. If your website is outdated or your social media hasn’t been touched in years, this episode is a must-watch.
Stick around for actionable tips to get more leads, grow your sales, and position your roofing company as the local go-to expert. Plus, grab your free checklist and digital marketing guide to put these strategies into action right away.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:36] - Intro
[02:37 - 07:54] - Four Pillars of Marketing
[07:55 - 09:59] - Why is Google Still King for Roofers?
[10:00 - 14:50] - Areas Inside Google Search Engine
[14:51 - 20:42] - The Importance of Local Service Ads for Roofers
[20:43 - 26:48] - How to Set Up Local Service Ads
[26:49 - 28:56] - Is Your Business Showing Up When It Should?
[28:57 - 34:02] - ZIPs, Cities & 24/7: What’s the Winning Combo?
[34:03 - 36:30] - Ignore This in Local Ads and Pay the Price - Literally
[36:31 - 39:21] - How Google’s Proximity Preference Can Make or Break Your Local Ads
[39:22 - 41:40] - Budget Like a Pro
[41:41 - 50:47] - Essential General Tips & Tricks to Boost Your Business
[50:48 - 53:00] - Episode Wrap Up & Free Tools & Resources for Local Service Ads Success
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com