In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.
This episode walks you through everything from setting up your first campaign to understanding key ad mechanics, optimizing landing pages, and using AI tools to boost efficiency. You’ll also discover how to turn missed leads into booked jobs through smart follow-up systems — and how to avoid the most common (and expensive) ad mistakes roofers make.
Whether you're new to Google Ads or want to squeeze more ROI out of your current campaigns, this episode is your ultimate blueprint.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:15] – Intro: Why Google Ads Matter for Roofers
[04:16 - 10:57] – The 4R Roofing Marketing System Overview
[10:58 - 17:07] – What Google Ads Can Do for Your Business
[17:08 - 20:29] – Understanding Google Ads Mechanics
[20:30 - 27:11] – Creating High-Converting Campaigns
[27:12 - 29:35] – Landing Pages That Actually Convert
[29:36 - 33:52] – Mobile Optimization for Roofing Leads
[33:53 - 39:05] – Metrics That Matter: What to Track & Why
[39:06 - 41:58] – Common Mistakes That Burn Ad Spend
[41:59 - 46:47] – Setting an Effective Ad Budget
[46:48 - 51:37] – Why Follow-Up is the Secret Weapon
[51:38 - 55:50] – Tactical Tips for Better Google Ads Results
[55:51 - 59:00] – Final Thoughts, Resources & Next Steps
Resources:
RoofingSites: https://www.roofingsites.com/
Free Social Media Workbook: https://roofingsites.com/workbook
Free Book Download: https://go.roofingsites.com/
Schedule a Strategy Call: https://roofingsites.com/schedule
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
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