Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “July 2025 State of Marketing for Roofers.” In this episode, Chris Hunter unpacks the top marketing trends and industry shifts roofing contractors need to know this summer.
From analyzing your Q2 wins to preparing for hurricane season, Chris shares strategic insights on where to double down, what to cut, and how to adapt to the growing influence of AI in search. Plus, we dive into the critical link between marketing and sales—especially your intake process—and what happens when storms bring in thousands of leads overnight.
Tune in for practical strategies to keep your marketing lean, responsive, and ready for anything this quarter throws your way.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:10] - Intro
[01:11 - 03:11] - New Quarter, New Marketing?
[03:12 - 04:55] - Start With Google!
[04:56 - 07:17] - What Worked in Q2, And What Should Go?
[07:18 - 14:47] - AI Search Is Rising - Are You Ready?
[14:48 - 15:21] - Great Marketing Is Useless Without a Solid Sales System
[15:22 - 18:28] - How to Stay Visible and Prepared When Hurricanes Strike
[18:29 - 19:44] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
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