Join us as we embark on a captivating journey with Clarence Cheang, one-half of The FBA Bros, who takes us through his inspiring transition from a full-time civil engineer in Singapore to a successful Amazon FBA entrepreneur. Clarence opens up about the rocky start to his online business back in 2019, where he faced a series of setbacks in the highly competitive niche. Despite facing compliance issues and patent infringement roadblocks, Clarence's relentless spirit and innovative product research techniques eventually led him to leave his day job behind. His story is a testament to the power of perseverance in the face of adversity.
Listen in as Clarence shares a remarkable case study on the unpredictability of the Amazon marketplace, illustrated by the unexpected success of doormat sales amidst the COVID-19 pandemic. The surge in home decor interest during lockdowns provided a boost for one seller, but also taught a harsh lesson in inventory management as stockouts led to a loss of organic ranking on Amazon. Clarence walks us through the seller's recovery process, employing meticulous data analysis and keyword research, culminating in the serendipitous success of an egg pan product that turned their fortunes around.
In this episode, we delve into the nuances of product research and the strategic brand-building essential for standing out on Amazon. Clarence Cheang highlights the crucial role of competition analysis, discussing the tools and techniques necessary to dissect competitors' keyword strategies and assessing product viability. Clarence exemplifies the success of this approach with his 'egg pen' product and underscores the importance of value addition through bundling, which propelled his egg pan to market prominence. We wrap up by exploring the advanced capabilities of Helium 10 tools and the pivotal insights provided by Amazon's Product Opportunity Explorer, emphasizing their role in sustaining a product's top-selling status amidst the ever-evolving marketplace challenges.
In episode 562 of the Serious Sellers Podcast, Bradley and Clarence discuss:
- 00:00 - Amazon FBA Seller Success Story
- 01:55 - Career Exploration And Amazon FBA Launch
- 08:33 - Amazon FBA Success Through Product Research
- 09:15 - Stock Mistake Leads To A Big Loss
- 11:48 - Amazon FBA Success Through Research
- 13:55 - Product Research Success and Brand Building
- 19:17 - Strategic Niche Domination
- 24:32 - Amazon Success and Helium 10 Tools
- 28:24 - Competitor Conversion Analysis and Cerebro Queries
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Transcript
Bradley Sutton:
Today we have Clarence on the show, also known as one half of the FBA bros, and he talks about how he had over two years of Amazon failure but didn't give up and then hit Amazon success and was able to quit his day job thanks to his new product research techniques that he's going to share with us. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of serious strategies, we talk a lot about Helium 10 on this show. So if you are interested in giving it a try, if you've never tried it out, make sure you use our podcast discount code, SSP10. Ssp10. Go to Helium10.com, sign up for your account and save 10% off for life. Somebody who's been using Helium 10 for a very long time and coming to us from the opposite side of the world, where it's like almost midnight over there Go ahead and introduce yourself. It's your first time to the show.
Clarence:
Yeah, so thanks for having me on board, Bradley, it is an honor. So my name is Clarence. I've been selling on Amazon for close to five years now, actually. I started in 2019. And at that time, I was just treating it as a regular side hustle, right? So I worked as a full-time engineer for the government and I was working in the civil industry Basically, it's like construction, right, I think that's the most common term for about close to five years. Yeah, so that's really my background, and I dabbled into Amazon FBA in 2019 after about close to
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