Is the Amazon marketplace's tide too strong, or can new and seasoned sellers still navigate the choppy waters of Amazon PPC to find success? Join Shivali Patel, along with Matthew FitzMaurice from Pacvue, as we chart a course through the intimidating yet rewarding seas of Amazon advertising. This TACoS Tuesday, we're not just talking shop; we're equipping you with a compass and map to master keyword research, manage bids with precision, and understand the rhythms of dayparting that keep your budget afloat and your goals in sight.
Amazon's landscape is dominated by PPC, but that doesn't mean getting organic sales from your campaigns is a lost cause. We share a lot of tactics for enhancing retail-ready content and fine-tuning your bids to catch the eye of shoppers sailing by. Learn how to stay vigilant on the metrics that matter—CPC, impressions, and click-through rates—while also steering the helm of your PPC campaigns with the discerning eye of a captain deciding when to lower sails (daily budgets) or adjust course (bids). Our discussion also offers insights into managing the choppy waters of high-cost keywords and understanding when it's time to make a strategic retreat.
Our final topic dives into using Amazon advertising to claim your market share. We uncover the secrets of sponsored product placements, brands, and display campaigns, aided by the navigational tools of Helium 10's Adtomic and Pacvue. Whether you're launching a new product flotilla or reinforcing the fleet of established offerings, we're here to help you sail smoothly through budget considerations, historical data analysis, and the essential practice of continuous testing. All hands on deck—this episode is a voyage to the heart of Amazon advertising success.
In episode 563 of the Serious Sellers Podcast, Shivali and Matthew discuss:
- 00:00 - Amazon PPC Q&A and Ad Strategies
- 05:53 - Optimizing Keyword Campaign Performance
- 06:57 - Strategies for Boosting Organic Sales
- 11:37 - Optimizing High-Cost Keywords in Campaigns
- 14:09 - Optimizing Keywords for Market Share
- 16:41 - Keyword Performance Evaluation and Decisions
- 17:01 - Optimizing Amazon Advertising Performance
- 18:59 - Analyzing Sponsored Product and Display Performance
- 20:16 - Optimizing Sponsored Display Campaigns for Success
- 23:35 - Optimizing Keyword Campaigns for Efficiency
- 25:53 - Maximizing Amazon Campaign Performance
- 28:19 - Automations in Advertising Platforms
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Transcript
Shivali Patel: Today, on TACoS Tuesday, we answer all of your PPC questions live, while also discussing the nooks and crannies of bid management, day partying, different ad types and so much more.
Bradley Sutton:
How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon, Walmart, PPC and advertising related with different guests, and today's host is going to be Shivali Patel. Shivali, take it away.
Shivali Patel: Hello guys, this is Shivali brand evangelist here at Helium 10, and we are back with a TACoS Tuesday episode. You guys are in for a treat. I know you have plenty of advertising questions and we have a special guest expert here to answer those questions for you. So with that, I'm going to go ahead and bring on Matthew, who is here with us to answer your questions. How's it going?
Matthew: Good Thanks, how are you?
Shivali Patel: Good, good. Thanks so much for jumping in. I know people have plenty of questions to throw your way, so before we really jump into thos
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