Helium 10 Buzz 5/24/24: Online Sales Surging | Amazon Alexa Change | Walmart Virtual Shopping

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Target, Walmart shoppers seek home goods, grocery delivery online https://www.reuters.com/business/retail-consumer/target-walmart-shoppers-seek-home-goods-grocery-delivery-online-2024-05-22/ Join the Amazon Ads team and our very own Bradley Sutton on June 4 and 5 for a free virtual event to help you maximize your brand and performance marketing during Prime Day, coming back this July. http://h10.me/primeads Amazon plans to give Alexa an AI overhaul — and a monthly subscription price https://www.cnbc.com/2024/05/22/amazon-plans-to-give-alexa-an-ai-overhaul-monthly-subscription-price.html New Beta Amazon Advertising Product Launch - Canva Connect https://www.linkedin.com/posts/jeffreycohen_la-canvacreate-activity-7199484241636728835-1SAS/ TikTok unites ad tools (including new AI-driven products) with TikTok One hub https://www.tubefilter.com/2024/05/23/tiktok-world-ad-announcements-ai-symphony-one-shop/ Amazon Ramps Up Logistics Expansion to Speed Delivery, Reduce Costs https://www.pymnts.com/amazon/2024/amazon-ramps-up-logistics-expansion-to-speed-delivery-reduce-costs/ Amazon continues laying the groundwork for Prime to be to sports streaming what ESPN was to cable. https://www.axios.com/2024/05/19/amazon-nba-deal-nfl Will Walmart Dominate Virtual Retail? https://retailwire.com/discussion/will-walmart-dominate-virtual-retail/

In another part of our episode, Bradley highlights the latest from Helium 10, starting with a must-have Prime Day preparation checklist courtesy of Carrie at Helium 10. Tune in for updates on Adtomic's new features, including advanced custom PPC rules and insightful metrics that could be game-changers for your strategy. Don't miss our training tip that leverages Cerebro's historical data for seasonal product research, exemplified by a dive into Valentine's Day candy keywords that could give you an edge in the market. Whether you're new to the e-commerce scene or a seasoned pro, these discussions are packed with actionable advice to help you stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:58 - Online Sales Surging
• 02:54 - Amazon Prime Day Ads
• 04:06 - Amazon Alexa Update
• 06:05 - Amazon x Canva
• 07:02 - TikTok One Hub
• 08:12 - Amazon Size Chart Tool
• 09:02 - Amazon Logistics Plans
• 11:33 - Amazon x NBA
• 12:42 - Walmart Virtual Retail
• 14:28 - Prime Day Checklist
• 14:58 - Helium 10 New Feature Alerts
• 17:05 - Get A Free Demo Of Adtomic
• 17:13 - Pro Training: Cerebro's Historical Data Analysis

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Transcript

Bradley Sutton:

E-commerce reaching levels it hasn't released since COVID. Big changes coming to Amazon Alexa. Walmart releases a new virtual shopping environment. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the new stories and goings on in the Walmart, amazon and e-commerce world. We also give you training tips of the week and let you know what new features that Helium 10 has that will give you serious stra