One of the biggest things that came out of the Google Core update last month, is the need for people to focus more on what's working and what’s not working. (Which by the way… we should been doing anyway). Content that’s been created the right way, with a strong intent to serve, can live forever- YAY! Some of my top-performing blog posts are things that I wrote years and years ago.
And honestly, when you put a lot of time and effort into your content, it SHOULD be performing for you for years. Yes, it’s important to create new content, but a lot of the times we’ve already got great content out there that just needs to be spruced up a little bit.
In this episode you'll learn how to decide what content to update and then 7 ways to easily update older blog content to move up the rankings and get more website traffic.
Learn how to create SEO content that serves inside The Organic Marketing Framework
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