How I cracked the code and doubled MRR | Bill Wilson (Pace Pricing, SaaS Academy)

What if you had the power to steer customer behavior with effective pricing strategies? Join us as Bill Wilson, CEO of Pace Pricing, unveils the intricate world of SaaS pricing. We journey through his experiences and expertise in implementing pricing changes, the unique impact of entitlements, and the art of communicating pricing to customers. 
 
The conversation delves into pricing strategies, discussing their impact on business success and the importance of iterative changes. You’ll hear about the need for constant testing and revision to find a model that works. In addition, we shed light on current trends and best practices in pricing strategies. The conversation takes a twist as we discuss the challenges of pricing AI and the future of this domain. Lastly, we had some fun with Bill revealing his favorite hip-hop jam. Don't miss out on these practical tips and invaluable insights. 

In this episode: 

• (00:00:00) Bill Wilson discusses his experience in implementing pricing changes in the SaaS industry and shares insights on trends and patterns in SaaS pricing. 
• (00:08:16) Experimentation and Data-Driven Pricing Strategies: Wilson discusses the topic of setting limits in pricing plans for SaaS companies and shares an example of how experimenting with different entitlements resulted in a 20% increase in MRR. 
• (00:15:45) The Importance of Iterative Pricing Strategies: The importance of understanding customer needs and jobs to be done, as well as the value of tracking usage data and establishing a baseline.