Keep your pricing from going stale with experimentation | Pricing I/O Team - A Holiday Huddle

Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing value, features, and customer engagement to drive growth. Our experts will discuss why it's paramount to keep a vigilant eye on usage data to fine-tune offerings and avoid the common trap of overstuffing plans that can stifle potential revenue expansion. 

We'll also be talking about the elephant in the room - how too many goodies in starter plans might be cannibalizing your premium options and inadvertently leading to customer churn. But it's not all charts and figures; we blend in evolutionary insights on how AI is reshaping pricing strategies across various industries, signaling a new era of usage-based pricing. And here's a twist – as we wrap up the conversation, our guests will drop their favorite 90s hip-hop tracks to keep it light. 

Special Guests: 

• Peter Cohen: Pricing Strategist; recent clients include: Cloudbeds, Miro and Vehlo 
• Aaron Mass: Senior Pricing Strategist; recent clients include: Trulioo, Totango, Fleetio 
• Emily Sanz: Director of Pricing Analytics; pricing leaders in aviation, biotech and nutrition 
• Amit Saraf: Senior Pricing Strategist; recent clients include: Lytx, CertifID, Inktavo

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