BOOK YOUR FREE DIGITAL MARKETING & STRATEGY CALL:https://socialgeeks.com.au/linksIn this workshop, learn the essentials of Google Ads and how they fit into the digital marketing landscape. Hosted by Kyle Meloche from Social Geeks Digital Agency, this session aims to help small business owners gain confidence in managing their own Google Ads campaigns. We'll cover topics like campaign setup, understanding search types, keyword research, account structure, and the power of Google Analytics. Stay tuned for the next episode in which we'll dive into the practical steps of setting up a Google Ads account.00:00 Introduction and Workshop Overview01:24 Google Ads Campaign Structure01:43 Tracking and Analytics02:23 Building a Google Ads Campaign04:29 Types of Google Ads and Their Benefits15:02 Performance Max Campaigns20:24 Google Analytics and Tracking ROI24:01 Google Search Types and Keyword Research29:02 34:56 Running Effective Google Ads35:55 Setting Up Your Google Business Profile36:43 37:39 Recap and Audience Engagement38:42 Introduction to Google Ads
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