In this conversation, Zlatko Bijelic interviews Suzanne Huber, a freelance digital marketing consultant. They discuss Suzanne's background in digital marketing, her experience working with Shopify brands, and how she balances work and family life. They also explore the power of community and the future of communities in business. Suzanne shares her insights on the impact of courses and the use of AI in business. In this conversation, Suzanne Huber and Zlatko Bijelic discuss the benefits of automating workflows and saving time using AI. They explore the possibilities of creating custom GPTs for marketing and leveraging AI for eBooks and thought leadership. Suzanne shares her experience with building brand awareness through YouTube and providing marketing consulting and mentorship. They also discuss common challenges faced by entrepreneurs and the importance of consistency in achieving success. Suzanne emphasizes the impact of writing and storytelling in making connections and shares her daily writing practice. The conversation concludes with Suzanne sharing where listeners can find her.
Takeaways
- Building relationships and networking are essential in the digital marketing space.
- Diversifying revenue streams and building a community can help protect your business.
- Courses and training programs can provide valuable insights and fast-track learning.
- AI tools can be used to automate and streamline certain aspects of business operations. AI can automate workflows and save time, allowing marketers to focus on fine-tuning and personalization.
- Custom GPTs can be created to streamline marketing processes and generate ideas for content creation.
- AI can be used to create eBooks and thought leadership content, providing valuable resources for marketing and lead generation.
- YouTube can be a powerful platform for building brand awareness and thought leadership.
- Marketing consulting and mentorship can help entrepreneurs overcome common challenges and achieve growth.
- Consistency is key in marketing and business, leading to steady income and long-term success.
- Writing and storytelling can create connections and resonate with audiences, helping to attract like-minded individuals.
- A daily writing practice can improve clarity of thought and help organize ideas for business and personal growth.
Stay in touch:
Check out https://www.zlatkobijelic.com
Follow Zlatko on X: https://www.x.com/zbijelic
Follow Zlatko on LinkedIn: https://www.linkedin.com/in/zbijelic
Follow Zlatko on Instagram: https://www.instagram.com/zlatko.bijelic
Follow What Is My Brain? Podcast on X: https://www.x.com/whatismybrain_
Follow What Is My Brain? Podcast on LinkedIN: https://www.linkedin.com/company/what-is-my-brain-podcast/
Follow What Is My Brain? Podcast on Instagram: https://www.instagram.com/whatismybrainpodcast/
Follow What Is My Brain? Podcast on TikTok: https://www.tiktok.com/@whatismybrainpodcast
Follow Suzanne on X: https://www.x.com/SuzyHuber
Follow Suzanne on LinkedIn: https://www.linkedin.com/in/suzanneleehuber
Follow Suzanne on Instagram: https://www.instagram.com/suzannehuber
Follow Suzanne on Facebook: https://www.facebook.com/suzanneleehuber
Chapters
00:00 Introduction and Background
01:23 Getting Started in Digital Marketing
03:25 Working with Shopify Brands
04:36 Balancing Work and Family Life
08:43 Landing Clients and Building the Business
16:08 The Power of Community
18:24 The Future of Communities
23:41 The Impact of Courses
28:27 Using AI in Business
33:59 Automating Workflows and Saving Time
35:03 Custom GPTs for Marketing
36:15 Using AI for eBooks and Thought Leadership
37:08 Building Brand Awareness with YouTube
38:13 Marketing Consulting and Mentorship
39:08 Common Challenges for Entrepreneurs
40:06 The Importance of Consistency
41:01 Continuity and Steady Flow of Income
41:49 The Impact of Writing and Storytelling
46:47 Sharpening Writing Skills and Consistency
48:23 Daily Writing Practice and Tools
51:31 The Power of Writing and Making Connections
55:27 The Importance of Writing in Business and Personal Life
56:14 Where to Find Suzanne Huber
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