The Breakfast Club Sits Down With Chloe Bailey, Derrick Johnson & Scott Mills To Discuss NAACP Image Awards, BET, Burna Boy. Listen For More!
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Speaker 1 (00:00):
Wake that ass up in the morning.
Speaker 2 (00:02):
The Breakfast Club Morning.
Speaker 3 (00:05):
Everybody is DJ Envy Jess Hilarious, Charlamagne the guy. We
are the Breakfast Club Lawnla Rose is here with us
this morning, and we got some special.
Speaker 2 (00:13):
Guests in the building.
Speaker 3 (00:14):
We have Derek Johnson, the president of the nuable a
CP welcome here.
Speaker 2 (00:18):
We have Scott Mills, CEO of b E T Good morning,
thank you for having me.
Speaker 3 (00:22):
And we have a friend to the room, cousin to
the room, Chloe Balley. Ladies and gentlemen, welcome back.
Speaker 4 (00:26):
Hello.
Speaker 2 (00:27):
How you feeling. How's everybody?
Speaker 5 (00:28):
Fantastic?
Speaker 6 (00:29):
Cold?
Speaker 1 (00:30):
Cold?
Speaker 7 (00:30):
Oh you must not be from New York here, Hey,
I came up from Mississippi.
Speaker 2 (00:33):
Man.
Speaker 1 (00:34):
Oh yeah, that's what y'all based out of. No.
Speaker 7 (00:36):
No, I live in jack Hippy, but at the headquarters Baltimore. Yeah,
got you, Officer La and New York and Baltimore got you,
all right.
Speaker 3 (00:43):
So we're talking about the n double ACP Image Awards Live,
which goes down February twenty second. And you guys have
released some of the nominations this morning, and you're about
to tell us who's going to be the host.
Speaker 5 (00:55):
Actually, we're not yet disclosing.
Speaker 1 (00:56):
Okay, we're assume it is Chloe.
Speaker 8 (01:01):
That's right.
Speaker 1 (01:01):
You don't got to run the press right there you go.
Speaker 5 (01:03):
And it's hard to be both a nominee and the host.
Speaker 8 (01:05):
So that is correct the first for everything.
Speaker 2 (01:10):
Why are you?
Speaker 1 (01:12):
Why? People?
Speaker 9 (01:14):
Family are definitely family, you know growing up as well,
Sis and I we would go and sing a lot
of times at you know, the events in Florida several times.
Speaker 4 (01:23):
And things like that.
Speaker 9 (01:24):
And it was just really special to be a part
of this today with praise this the movie I did
with Will Packer winning last year.
Speaker 4 (01:30):
And you know.
Speaker 9 (01:32):
It was a surprise to me today as we were
announcing some of the nominations, I got another gradual know that,
oh God is good, grateful.
Speaker 1 (01:42):
I think the first time you all joined us in
a like eleven twelve.
Speaker 8 (01:46):
Yeah, yeah, Well, I think.
Speaker 10 (01:49):
It's important for you to be here with them, especially
putting your voice on it, because I think there's always
a conversation around like the war shows that we have
and whether people in level of celebrity supported or not.
So I think you being here in and you know,
being kind of like a face of it helps that
some too.
Speaker 8 (02:03):
Right are you are you at all?
Speaker 10 (02:05):
Like in working with the NAACP in these Image Awards,
are you at all getting out there for other award
shows and just kind of being a champion of that,
like in calling your friends and being like, hey, y'all
need to make sure y'all show up, Like what celebrities
are you like, Hey, make sure you show up, particularly Beyonce.
Speaker 2 (02:21):
Before her.
Speaker 8 (02:22):
You know, we getting there.
Speaker 4 (02:23):
Yeah.
Speaker 9 (02:23):
I think this one is really especially important because it
is honoring us in all of our blackness, and you know,
sometimes it's hard in this world and society today to
not feel valued or feel worthy enough. But definitely in
this space that the Image Awards, you know, we are
celebrating one another for not only our skin tone, but
(02:45):
also the incredible art that we put.
Speaker 4 (02:47):
Into the world.
Speaker 3 (02:48):
I was going to ask, is it very difficult to
get some of our celebrities, actors, actresses and sports.
Speaker 7 (02:53):
Actually, since we've partnered with BT, we have not had
a problem get a listeners. Our biggest issue is the
comp schedule because during the awards seasons and so many
things going on. You got the NBA All Star, you
got the Super Bowl. But in terms of securing a listens,
we have not had a problem.
Speaker 2 (03:09):
And how do we bring award shows back to where
it used to be?
Speaker 1 (03:11):
Right?
Speaker 2 (03:12):
I remember as a kid, money, money, money.
Speaker 3 (03:16):
Was growing up as a kid, That's what we look
We expired to watch, we expired to We wanted to
see the NAACP Awards, we wanted to see the BET Awards,
and some of our biggest moments culturally came from those events,
Soul train as well.
Speaker 2 (03:28):
How do we get back to that? Now you say money,
what does that money mean?
Speaker 7 (03:31):
I mean the the large marketing houses actually put an
instance on black culture in a way which is not
exploited for their product line, but theirs supportive for the
culture's sake. What we have seen over time is a
devaluing of shows like Soul Trainers love Soul Trained, but
the escalation of resources for the Grammys or the Oscars
(03:54):
or the Emmys. While there their viewership has been going down.
They're still investing in it. But then I say, your
viewership is down, Yeah, you don't invest, But if you invest,
people want to see black entertainment. People want to appreciate
the culture. It is not just in the US, it's globally.
Speaker 6 (04:11):
I agree with that, but you know, there are some
black people who think white ice is cold.
Speaker 5 (04:15):
There absolutely are. I mean, I think one of the
things that was interesting post you know, that very brief
moment of racial renaissance we had in this country post
murder of George Floyd about right right at that moment,
the post that when we were preparing to do the
Image Awards with the NAACP, I would get these calls
from journalists and they'd say.
Speaker 1 (04:35):
Is there still a need for the Image Awards? Haven't
aren't we beyond that?
Speaker 5 (04:39):
And I said, so white right right, And I said,
you know, first of all, I think it that suggestion
means you really don't understand why the Image Awards exist.
It is not it doesn't exist because we were excluded
from other places. First and foremost, it is about that
our community values being recognized and celebrated by our community,
and that has absolute value. But the second thing is
(05:02):
what we understand about this country is it's terribly fickle.
Right so today, oh yes, we're wonderfully popular, and you
want to include us in all of your awards shows,
but you know this is not going to sustain And
what the NAACP and the partnership with BEET we have
a consistent commitment to celebrating excellence in our community. And
that's really what our partnership for the Image Awards is
(05:24):
all about.
Speaker 6 (05:24):
You know, NAACP and BT, they are legacy brands, cultural institutions,
but what do they mean to people now?
Speaker 7 (05:31):
Well, in many cases with NAACP is all about advocacy.
Right now as we sit here, we have several million
people who've had their student loans canceled because of the
Advocate NACP. When the campaign kicked off, that was our campaign.
We white labeled. Many people use our messaging, our branding.
But more important, we recognize that the number one employee
of African Americans in this country will government, well through
(05:52):
the government, and there it was a bill pass on
Obama that will called public service student loan forgiveness that
were not was utilized.
Speaker 1 (06:00):
We advocated and.
Speaker 7 (06:01):
Got the Bide administration to change it so that more
people qualify to get all of their dead forgiven, it's
close to five plus billion dollars that has impacted black
households as a result of that.
Speaker 1 (06:12):
That's what the NAACP means.
Speaker 9 (06:13):
Well.
Speaker 7 (06:14):
More importantly, we cannot talk about what black folks think
White folks ice colder, and we don't support our black institutions,
So we talk about what is their value? What is
that relevance? Their relevance, and the value is what we
put into it, what we invest in it. And far
too many people with platforms talk about what we don't
have and don't invest in what we actually have.
Speaker 6 (06:32):
I think because organizations, especially like NAACP, we don't know
what they still do. So even you saying that just now,
do y'all do a.
Speaker 7 (06:39):
Good enough job of marketing that I don't know what
the rest of the club do, and talk about the
work that we do that you and I we can
talk about, because what happens in these scenarios it is
a better and struggle Natives talk about what we don't have,
what we can't do, as opposed to say, you know what,
let me check in to find out what they're doing
so we can promote this, so we can push this.
The value of the black vote is so in our
(07:00):
minds because we don't think is important enough. What every
decisions made is based through the black vote. And the
only way to get to the black vote if we
collectively put forth the strategy to turn it out in
ways in which it's not about the ninety days for
the election is right now, looking two years from now,
is right now. Looking in November, is right now looking
four years from now. And that's the power of organization
(07:21):
like the inn ACP. We have to start doing it
right now. Talk about what we're what we're going to do,
as opposed to talk about what we're not doing.
Speaker 10 (07:28):
Question for you guys, because even in planning this show
right so, BT works with the NAACP to have the
awards the programmer on the network. People always give you,
guys a lot of flat for what's on the network
and what's not saying that you need better shows or
whatever the case may be. But the awards show, the
image awards are it's always a good show. In my opinion,
how much do you get tired of the conversation of
BT doesn't have good stuff to watch, that's why we
(07:49):
don't watch it.
Speaker 5 (07:50):
Well, it's fascinating. I think they're always going to be
people who are critical. That's the reality of the situation.
Is really fun. This morning, before coming over, I listened
to your best of clip that you guys have online
and one of your featured guests was miss pat Right
and it was through Lee Daniels reaching out to be
Et to say I have this series that only be
(08:11):
Et can create. The only platform in the world that
can actually put this series out there is b ET.
It scares everyone else off. It's an important message, so
we looked at it. We love Lee Daniels. Lee greenlit
the series right, and it actually secured be ET's first
Primetime Emmy nomination because it was a really breakthrough show
and now everybody knows who Miss Pat is and she's
going on. We're actually in the fifth season of that show.
(08:34):
So and whether it's that or the nominations that we
receive for Dr from Detroit Right, fantastic show.
Speaker 2 (08:41):
Dr r.
Speaker 5 (08:42):
Kilpatrick is an amazing talent and the show is great
fun and the amazing work we do with Tyler Perry.
The reality is we have the biggest investment in black
focused content than any platform in the country, and even
with that, you're never going to be able to satisfy
every single audience. And so we recognize that they're going
(09:03):
to be things that people love, They're going to be
things that people wish for, They're going to be things
that you know, people keep on saying, bring back music
video shows. Music video shows don't work on linear television.
That's just the reality of it. So what we focus
on is what are the things that actually our audiences
are really consuming and enjoying. So Tyler Perry's Sisters, we're
going into the eighth season. It is the single most
(09:26):
watched show among Black people on all of television, not
all of cable, all of television fact, right, so more
than anything on broadcast television. So people say, oh, you know,
there'll be some people complain about BET, but the fact
that we have the single most watched show in black households,
so that is a long way of saying we are
(09:46):
always striving to be more inclusive. So we created our
streaming platform BET Plus to be able to create even
more content speak to diverse audiences. We think are tent
poles like the NAACP Image Awards, like the BET Awards,
which this where year is going to celebrate its twenty
fifth anniversary. If you can believe that, we think our
(10:06):
tent poles are those to their name. They are the
things that allow us to bring a huge cross section
of the community together to come and celebrate what's really
important to us as a community. One of the things
this year, over three million folks tuned in sorry, as
over three million folks moved in sorry tuned in to
the b ET Awards in twenty twenty four.
Speaker 1 (10:26):
And if you think.
Speaker 5 (10:27):
About that, it means it's the single largest gathering of
Black people for a black event in the country.
Speaker 1 (10:35):
Right.
Speaker 5 (10:35):
There's nothing else that three million blackfoot folks show up
for that is a specifically Black event. And so you
still have this opportunity to catalyze, mobilize, and engage our community.
And you just have to be very thoughtful and have
great partners like the NAACP as.
Speaker 10 (10:49):
Your host help you pick the theme of the year.
Our stories, our culture are excellence. Does the host have
any say in it?
Speaker 5 (10:55):
Well, that's actually let Derek speak to that first.
Speaker 2 (10:58):
Yeah.
Speaker 7 (10:58):
We every year we identify what what should be the
theme that resonated. We do focus groups to determine what's
the pulse of the Black community, and we also began
to look at the African diaspora, recognizing what we do
here set the tone across the globe. And so the
theme are Comms department. They spend a lot of times
doing some marketing research and we come up with our
(11:20):
theme every year as a result. What does BT me
and your generation cloy because you're twenty six, Yes, so.
Speaker 2 (11:26):
Can you put up a little bit.
Speaker 8 (11:29):
As far as Hello Hello?
Speaker 4 (11:32):
I think you know, for me growing up, you know,
I'm a music lover.
Speaker 9 (11:36):
I grew up loving One on six in Park, Like
I think I could speak for everyone in my generation,
you know.
Speaker 4 (11:42):
I know certain things go into a lot, but that
was like.
Speaker 9 (11:44):
The show for me to be inspired, to get excited,
Like that was it like I'd run home from school
and That's what I'd put on. So I was used
to seeing people who look like me, who were succeeding
in a field that I wanted to succeed in one day.
So ET has always had a special place in my heart,
especially think of all the groundbreaking performances, like you know
(12:06):
when Beyonce had her incredible performance on there. Yeah, you know,
I'm so grateful that I got to be on that
stage two three times.
Speaker 4 (12:14):
One of my favorite performances that I did on there
was on BET. It was like this surprise treatment mashup.
Speaker 9 (12:19):
So it's like, I feel like b ET gives a
platform for all black artists, whether they are at the
top of their game or whether they're rising. And I
think it's really special to have that support.
Speaker 1 (12:30):
So when you hit as Scott, what do you think? So?
Speaker 5 (12:33):
So, I love it. And one of the things that
we focus on is we understand people love one O
six in Park, right, and so the fact that it's
it doesn't work as a linear television show doesn't mean
one O six and Park is over because we can
bring one O six and Park back as a podcast,
we can bring one O six and Park back as
a digital experience, and we can just we are evolving
what one oh six and Park will look like in
(12:54):
twenty twenty five because it does have that very important role.
Speaker 1 (12:58):
It happened.
Speaker 8 (12:59):
I've heard, I've heard that you guys are trying to
figure out a show like that.
Speaker 5 (13:01):
Yes, and we've got we've got a number of really
exciting executions because it's also we're approaching the twenty fifth
anniversary of one oh six and Park as well.
Speaker 10 (13:09):
So so we've been a little bit ad free twenty
five years.
Speaker 5 (13:12):
You know, we we will, we will. You'll still be
some things that you guys will be really excited about,
and we look forward to coming back and talk to
you about one O six and more free. Yeah, noted
the so, but I think the other thing that that
Chloe shared that is so important is we at BET
exist to be in service of our community and our culture.
(13:33):
That's what we exist for.
Speaker 2 (13:35):
And we we we we.
Speaker 5 (13:37):
Understand that there's a broad ecosystem of different institutions and
individuals that make up our community in our culture, and
we are part of that broader landscape and that broader ecosystem,
and we play a supporting, complementary role to our community
and our ecosystem. And whether that's celebrating black excellence, whether
(13:57):
that's mobilizing our community around important that, whether that's coming
to the aid of our community post you know, in
the face of COVID. But to Chloe's very specific point,
one of the things that our team loves is to
be a platform that both celebrates our most successful artists
who are absolutely at the pinnacle of their careers, and
simultaneously to identify and support those emerging artists to give
(14:21):
them the platform because we were so many artists very
first time to be on television, right, so many artists
very first time to perform, the number of managers and
label executives who come up and say, you know, we
are so appreciative to be back at the BET Awards
because this is where our talent XYZ got their very
first break. That really resonates with our team.
Speaker 6 (14:42):
Does talent still appreciate BT?
Speaker 1 (14:45):
Talent does?
Speaker 5 (14:45):
Talent Talent does. What you'll have is the world is
absolutely changing, right The role that television plays, the role
that media plays is absolutely changing, and we all have
to accept that. And so for the BET Awards we have,
if you think about young artists right in twenty twenty four,
we had a huge array of young artists who are
(15:06):
out and you think about even all the young artists
who came out to celebrate Usher, So it is artists
absolutely value the platform and artists absolutely support the platform.
And what we do is then extend that from television
across digital, across streaming platforms, so that we can be
present and relevant everywhere that's important to our audience.
Speaker 3 (15:25):
Can you tell us some of the performers that you
guys have planned for the NAACP Awards.
Speaker 7 (15:30):
We will be revealing performers as we get closer. We're
going to we're doing the rollout now and it's very
intentional because we're trying to build the audience. The platforms
by which people consume information is shifting every month. You know,
as you know, we grew up listened to Tom Jordan
the morning show Breakfast Club to get over. Well, quite frankly,
that's going to be a podcast to take over Breakfast Club.
Speaker 1 (15:52):
And so we're one hundred and six. What's Happening Club
did not take over. Tom join us. Tom Joyner retired
on his own code No No, No, No audience.
Speaker 7 (16:07):
Tom Joyner was urban adult contemporary. He came to the
twenty five to fifty four of them, or we came
around eighteen to twenty four. And the Breakfast Club is
a podcast, not just the podcast with the number one
Black podcast.
Speaker 1 (16:17):
In the world, and do everything perfect, but somebody gonna
do it better later.
Speaker 7 (16:22):
Is that gonna be next month they come up? Or
is it gonna be next year? You're doing everything perfectly?
Speaker 1 (16:26):
Why do we do that as black people? I don't know.
You started as something to replace something? Why all of these.
Speaker 7 (16:36):
Things can't coexist when co exists? But I'm responding to
the tone, and the tone is we have legacy organizations,
We have media companies that have have been a.
Speaker 1 (16:46):
Flag part of our community.
Speaker 7 (16:48):
We have a show we're on now where the podcast
has been excellent. We had other shows that sunset. It
is a part of the ecosystem of who we are
as a community, and we should meet people where they
are who replaced the NAACP there, that's question are they ready?
That's what I mean when I say that, Like why
do we do that as a people?
Speaker 1 (17:06):
Like? Oh, just replace that?
Speaker 6 (17:07):
Like no, everything can coexistence.
Speaker 7 (17:09):
You and I we we absolutely agree, but the tone
set with something differently. Right, So if she is twenty
six and she can appreciate one oh six in park,
there's someone who's in ACP. But if an ACP is
not the right vehicle or voice for them, I support
them choosing the right vehicle voice because in a social
justice movement, it's not a competition. It's an opportunity for
our voices to be heard. In entertainment community, it's not
(17:32):
a competition. It's an opportunity for our voices, our culture
to be.
Speaker 1 (17:36):
To be experienced. And that's how we should be approaching
all of this.
Speaker 7 (17:39):
And so where BT right now is in an industry
that's shrinking overall. What Scott is doing is trying to
figure out, Okay, how do we continue to advance our culture.
Speaker 1 (17:48):
And our voice.
Speaker 7 (17:49):
We're INACP, we are in a political dynamic that has shifts.
It is our job, being the largest organizations in forty
seven states, to continue to evolve with that.
Speaker 1 (17:58):
We're not going anywhere. I don't want to refist club
to go anywhere. BT shouldn't go anywhere.
Speaker 7 (18:02):
We should all be leaning to our culture, our opportunity,
and our voice.
Speaker 6 (18:06):
Well, I agree these institutions shouldn't go anywhere, but I
do think they do have to evolve. Like I doubt absolutely,
I doubt I'll always be here as a host. I
doubt V'll always be here as a host. Right, people
like Lauren the Jestice will take over and everything. But
when it comes to the NAACP, are any of these
institutions whose job is to tell our own stories us?
Speaker 7 (18:24):
It's our job, right, and that's why we took over.
We saught the partnership with BTV on Park Paramount. We
have a joint venture with par of My TV. We
will have a soap operate air next month on the
twenty second on CBS Daytime. We're working, We're about to
launch our podcast. Is we have to evolve that our
revenue streams have to evolve. How we approach this. Organizations
(18:44):
should not be driven by personality. It should be driven
by mission and strategy. So we all have to.
Speaker 5 (18:50):
Evolve, absolutely, right, And I think to underscore that point,
so BT celebrating its forty fifth anniversary this year. Right,
you don't typically think of forty five year old media companies.
The reality is the ET has changed radically over that
forty five year period. It's had multiple leaders over that
forty five year period. It's gone from being primarily a
cable network to a cable network with streaming platforms, with studios,
(19:12):
with digital platforms. So this evolution, this idea of taking
all of the things that make BET magical but lensing
it through the wave consumers and our community is engaging
content media the world and evolving our business to reflect
(19:33):
that is what we do at BEET. And so the
b ET today is different from what BEET looked like
ten years ago, and the b ET ten years from
now will look very different from that. And I think
our success has been you know, we grew the BET
Awards ten percent last year.
Speaker 1 (19:48):
Right.
Speaker 5 (19:48):
People don't grow viewership of award shows, right, And we
do that because we're constantly evolving. We're constantly adapting and
adjusting what talent is relevant in this moment, what talent's
going to appeal today young person? And then simultaneously, what
other talent do you put in the show that's going
to appeal and too be to someone who's not as
young as that young person. So you can bring the
full community together.
Speaker 2 (20:08):
Let me ask you a question. The sports doesn't work well on.
Speaker 5 (20:11):
BT sports works well on linear television. The challenges sports
rights have gotten insanely expensive.
Speaker 3 (20:18):
Because I look at all these HBCU right a DJ,
the Howard Hampton games on CBS the other day, and
I'm watching a lot of these college games on TV,
and I always thought to myself, with all of HBCUs
and how it's been a spurgs or HBCUs, everybody supporting HBCUs.
Speaker 2 (20:31):
It was just always weird to me why.
Speaker 3 (20:32):
B ET didn't put their arm around and be like,
I need all those games here so people actually come there.
Speaker 5 (20:37):
It's a great question. And in fact, when be ET started,
b ET used to air HBCU games. I'm told that
there's footage of Bob Johnson running along the sidelines doing
live commentary HBCU games, So I'm trying to.
Speaker 1 (20:48):
Look for it.
Speaker 5 (20:48):
But the reality is, because of the evolution of college football.
That and because of the proliferation of access to sports
across all these platforms, that the demand, the viewership interest
in HBCU sports right now isn't high enough to kind
of support the investment. Having said that, the entry point
(21:10):
that we think is really exciting, that that we're really
focused on is you now have a bunch of brothers
who went off and played in the NFL have said,
we want to remedy this this dynamic where you know,
top black athletes feel like they have to go to
other schools to be competitive. We want to remedy that dynamic. Right,
So you saw, you know, you saw the recent announcements
(21:33):
about the brothers, right right right, Okay, there you go,
and so right there you go, so and that. So
now the opportunity is we take our footprint, our platform,
our relationships, and then we bring them to these luminaries
who are going back to these HBCUs and building those teams,
and then we focus on the stories and the people
(21:54):
and the journey and we get a broader community to
be excited about this and we actually use it to
build interest in HBCU football. And that we think is
the way to actually elevate interests in HBC HBCU football,
which will then allow us to bring more games.
Speaker 1 (22:09):
To the network.
Speaker 7 (22:10):
Are you still buying bt S guy? I remember that
there was a new report that came out and said
you in.
Speaker 2 (22:14):
A group of going on.
Speaker 5 (22:14):
So we never spoke to that as a business as
a corporate matter, so that's all been rumors and speculation,
and I am as a corporate matter, we don't speak
to rumors and speculations.
Speaker 9 (22:26):
But what I think is really cool about you know,
b ET and NAACP coming together is that you know,
to your point, even though it is a competitive field,
we can all uplift each other. And I think that's
what the two of your companies have done together because
we're constantly taught. Well, I was as a black woman
that okay, you can be here in this space, but
(22:48):
not too many or not too much.
Speaker 4 (22:50):
So I think, you know, moving forward, for.
Speaker 9 (22:52):
People like me and my generation, it is important for
us to see, hey, a lot of us can be
in this space. Like you don't have to blow out
someone else is light so another one can shine, but
all can be as successful and lift each other up.
Because I feel like what the world has done to
us for several years, our ancestors and past generations is
that they've continued to just put us down, push us down.
(23:13):
So it's like a lot of times we have to
get out of like the crabs in the bucket mentality
and uplift each other instead of bringing each other down.
Speaker 1 (23:21):
Just because.
Speaker 2 (23:24):
A beautiful articulation.
Speaker 10 (23:25):
Okay, right right now, Chloe's speaking of seeing and bringing
a date to the na A CP.
Speaker 4 (23:32):
Awards, my god mom and my manager.
Speaker 11 (23:35):
Okay, so we'll see them with Burna boy, You'll have
to ask him.
Speaker 8 (23:40):
You're here, he's not. Oh, oh, Burner is not nominated.
Now he's not nominated, but you look at you.
Speaker 10 (23:50):
She hes not on air, Chloe's on air, But I'm
speaking of support. And you know we were seeing you
out with him in Nigeria, So is that a new thing?
Speaker 4 (23:58):
Or Nigeria was so beautiful?
Speaker 2 (24:00):
I've heard What did you eat?
Speaker 1 (24:03):
Oh?
Speaker 9 (24:04):
I had some good food. I had pepper soup. I
had lots of spicy chicken. Okay, really, godh to do
the spicy chicken.
Speaker 4 (24:10):
Yeah, it was really good. I really had agree.
Speaker 8 (24:12):
What about the night life? We saw you in the
club with Burna.
Speaker 11 (24:14):
Yes, the night life it was so many lights, so many.
I know you like everything with you when you was
gonna I mean, now is burna boy?
Speaker 8 (24:29):
We want to know? Is that your boo? Is this
the thing y'all together?
Speaker 7 (24:31):
Do?
Speaker 8 (24:32):
Y'all go together real bad? Y'all just having fun?
Speaker 9 (24:34):
What is it?
Speaker 4 (24:35):
Well, I'm a grown woman, so you do. I had
a great time in Nigeria. I really did so.
Speaker 10 (24:44):
I guess I'm not gonna get an answer on if
you cared about the when you left there was the video.
People were like, oh my god, the Chloe time is over.
Now he's out with this random other girl.
Speaker 8 (24:53):
I didn't see that burna boy. Yeah, he was out
with a random money.
Speaker 7 (24:59):
The internet.
Speaker 10 (25:00):
But it's because we all were so heavily together. We
were like, oh shoot, we don't see her do this much.
Speaker 4 (25:05):
And then yeah, he's a grown man. It's like, I'm
a grown woman.
Speaker 1 (25:10):
You know. I could have imagine dating at twenty something
and being put.
Speaker 8 (25:14):
On the air, being so being super fans.
Speaker 2 (25:19):
When you were young, somebody video.
Speaker 10 (25:20):
Expecting the minute that you see her on that carpet,
they're going to be looking like because anybody, anybody that
she's with is always a thing.
Speaker 1 (25:28):
Anybody she's like, she's going to Bible study.
Speaker 2 (25:31):
I mean, you.
Speaker 8 (25:38):
Girl, you had told me you was in there studying
the Bible, I would have been like, you know what,
God is good?
Speaker 2 (25:42):
Okay, my girl, you can study anytime.
Speaker 1 (25:53):
I can't imagine her being grilled on live like that
another woman.
Speaker 8 (26:00):
First of all, no, no, no, okay, I don't ever
want you to feel like I'm going. But you know,
I got pin. I have the questions that I'd be
wanting to know because I gave you that. Look, he's
(26:23):
got My mom already got on me before.
Speaker 1 (26:25):
I love her. She don't let you know that.
Speaker 9 (26:27):
But no, honestly, I don't mind. I mean, I hate
to say this, but it's my life. I mean, it's
what I sign up for, so I can only expect it.
It's just about how I handle it, ye handle myself,
So I don't think it should ever be usiness towards
the people who ask me.
Speaker 10 (26:47):
And I think, as a woman watching you navigate it,
I'm always interested in how you deal with that because,
for instance, you hear about the nua A c P
Image Awards, but it's like, we want to know that,
so we have to ask. And being a person who's
not learning to be in the light of everything. I'm like,
how how do you deal with her life?
Speaker 8 (27:03):
Very I know you got a roster.
Speaker 2 (27:14):
Don't roster you like the phone is dry?
Speaker 8 (27:18):
Dry pack one thing?
Speaker 7 (27:19):
I was.
Speaker 8 (27:22):
Very dry. I am just I am a wife. All
I do is stay home. I just want to cook.
Speaker 10 (27:27):
You gotta got I mean, I'm domesticated.
Speaker 8 (27:33):
This radio has made me be quiet. Guess what you
get on her? Ready for that?
Speaker 4 (27:37):
I know it's preparing you for that person.
Speaker 8 (27:40):
I appreciate it.
Speaker 1 (27:41):
I question.
Speaker 2 (27:45):
Exist.
Speaker 8 (27:46):
This is ub A, C P and b T coming together,
this is the girls coming here.
Speaker 2 (27:49):
I do have to ask a question.
Speaker 3 (27:51):
Did you have security there because you seem too accessible
to everybody while you were.
Speaker 8 (27:55):
There in Nigeria.
Speaker 4 (27:56):
Yes, they were surrounding me, okay, sure, surrounding.
Speaker 2 (28:00):
Me okay because they I mean, you were just too accessible.
It was every time they posted video, I got scared.
I'm like, something's gonna happen bad. But you said security
was there?
Speaker 4 (28:08):
Oh yeah, all around? Cheated me so well out there,
just making sure I had a good time.
Speaker 3 (28:13):
Now back to the NAA Spicely ticket. Now, how are
these nominees chosen? How do you guys choose the nominees
and how do you guys go to Who's winning?
Speaker 6 (28:22):
And how do y'all expand the categories every year? Because
you know things change, right, You got social media personality
in that podcasts the category.
Speaker 1 (28:29):
So start with the last question.
Speaker 7 (28:30):
We recognized that that the industry is changing, so we
try to keep up and we add categories digital content, categories,
fashion design. Uh, there's a panel of close to five
hundred people, half industry, have non industry that's been selected
across the country, and those are the individuals that review
the materials and they nominate. Oftentimes I don't even know
(28:52):
what's being nominated until I finally get it. And then
there are multiple of the categories that have specialized committees,
like the literary category a bunch of professors and other
people who read a lot of books, right, And so
we have those special categories. And then once nominated, some
of the categories are voted on by the public, and
so it's by popular vote in some areas and then
(29:14):
in the other areas is by those who are critics
in the space.
Speaker 1 (29:17):
To ensure fairness in the outcome to.
Speaker 7 (29:20):
Celebrate the art is both the creativity but also what's popular,
and it's that mix that we try to stay right
there in the middle, because something can be really creative
and no one will want to watch it, and something
could be horrible that everyone's watching but have no artistic value.
So there is a mix that we try to balance
those two things out.
Speaker 4 (29:38):
Got you.
Speaker 3 (29:38):
I want to ask when it comes to documentaries, how
difficult is it to do documentaries for be ET right,
because of course we love New Edition.
Speaker 2 (29:44):
But movie though, yeah that was a movie.
Speaker 3 (29:47):
When I see stuff like everything shifting to Netflix and
taken out of movies, right, seeing a lot of things.
But when I see stuff like the Bob Marley movie, right,
I was like more people would have seen it and
appreciate it, probably on BEET or when I hear.
Speaker 6 (30:04):
I understand what it be is saying because like all
of these people like their great black icons.
Speaker 2 (30:10):
But so why not be on b T?
Speaker 1 (30:13):
Why does the b T get that program?
Speaker 5 (30:15):
So it all depends on what the show is, right,
so to the extent that someone is willing to pay
a huge number.
Speaker 1 (30:21):
Right.
Speaker 5 (30:21):
So for example, one of the one of the series
that was nominated in the n w a CP image
words say, I'm trying to bring back. One of the
things that was nominated was Fight Night right with Will
Packer's project. Yes, a ton of nominations, right, and it
has you know, with with Kevin and crew. And the
(30:43):
reality is that's a that's a it's an extraordinary project
with an amazing cast.
Speaker 1 (30:48):
You know, I started with the iHeart podcast, right, I
did not know that.
Speaker 6 (30:52):
I started Will produced the iHeart True crime podcast Fight Night,
and then evolved into That's amazing.
Speaker 5 (30:57):
That's amazing. I'm actually old enough to remember the Sydney
movie that it was that actually was based on that
same experience, you guys, wasn't Let's do it again, but
it was one of those back in the day. But
having said that, that's an amazing project that was filled
with extraordinary actors from our community, right, and amazing producers
(31:18):
and directors from our community.
Speaker 2 (31:20):
It was also.
Speaker 5 (31:23):
Pretty expensive to produce, and at the end of the day,
Peacock was willing to step up and make that commitment.
And our view at beet is our objective is not
to have everything. Our objective is actually to support our community,
and our role isn't to be the exclusive platform. Our
role is to be part of the landscape.
Speaker 1 (31:45):
Right.
Speaker 5 (31:46):
So Kevin has a huge relationship with Netflix. Obviously he
did this project with Peacock, and will have the new
Kevin Hart Little keV animated series on bet Plus coming
in March, right, which is about Kevin story growing up
in Philadelphia, and it's got Wanda Sykes and Dion Cole
and other folks in it. Right, his hilarious There you go.
(32:08):
So the reality is, our view is, no, no individual
consumes all of their media from a single platform. Those
days are over right. People are snacking here, snacking there, snacking.
And what we have to do is we have to
be a critical part of that ecosystem. And so again
using Lee Daniels as an example, Lee had Empire right
(32:30):
on Fox, and it was important that Lee had Empire
on Fox, and we had Misspat on bet Plus. And
that's the you know, our view is. And we have
Tyler Perry. We have the biggest relationship with Tyler Perry.
But Tyler also has movies on Amazon, He's got a
series on Netflix. And so our view is our role
is to be a part of the ecosystem and in
(32:51):
so doing actually allow everybody in the community to do better. Right,
there are times where I'll say to talent, they'll come
and pitch us on a thing and I'll say, okay,
we of this. If there isn't a home for it
somewhere else, we've got you. But if you can find
a home for it somewhere else, that's going to give
you even better economics than the market economics will give you.
We support you having that experience as well.
Speaker 6 (33:11):
So it's money the biggest issue that legacy institutions like
BT and and the relaty for your facing.
Speaker 7 (33:16):
Well, for us, we're not you know, scrilling and entertainment industry,
so that it's not as much about money. But understand,
the entertainment industry is driven by companies who are trying
to sell products, and so that's what finance, both documentaries
or short form reality shows. All of it is all
funded by corporate America. And so we will fool ourselves.
(33:37):
We think that BT can wake up what money say,
I'm going to do that project and there's no marketing
dollars behind them to support it because the revenue would
add up, BET would exist. So all of this, including
this show, is all driven by the marketing dollars or corporation.
Speaker 10 (33:49):
Do you think that that money's ever going to funnel
the way that you're mentioning, like you have these relationships.
They have the other relationships with like the netflixes, the Peacocks,
and sometimes they get behind things. But do you think
that there will ever be that like clear on of
exchange where they're supporting this stuff and you guys are
getting the dollars you need.
Speaker 5 (34:03):
Yeah, And I'll say this, the BET's business partners are
extraordinary partners to BT. They step up again and again
and again. I mean, we're not going to put numbers
out here, but the amount of money that we have
to invest in content is extraordinary a cost be ET
Linear and BT Plus, and we invest more money and
content in twenty twenty four to twenty twenty five than
(34:25):
we did ten years ago, fifteen years ago. The reality
is content's gotten a lot more expensive, right, let's call it.
And there are a lot more platforms that are now
pursuing our audience. And so the issue for us is
again having the most watched show in all of television
among BLAST households. That's a win, like no matter how
(34:45):
I cut that, that's an absolute win. Having thirteen nominations
for the twenty fifty six and NAACP Image Awards, that's
a win. And we're investing and we're supporting those things.
And I think the key is it's we need our
advertising partners to continue to support BT, and thank goodness,
they really do. They step up consistently. They step up
(35:08):
for the Image Awards, they step up for the BET Awards,
they step up for all of our partnerships. But the
reality is, you know, they're only one or two media
companies in the world. Forget about Legacy or new they
are only one or two media companies in the world
that are not don't have to work within financial parameters,
and so we have to work within financial parameters just
(35:28):
like anybody else, and we optimize our decisions around investments
and content. The Image Awards are such an important part
of our mission at BET, serving our community, serving our culture,
celebrating black excellence. But we don't just partner with the
NAASP around the Image Awards. We partner with the NAASP
across the year because it's role in our community.
Speaker 6 (35:50):
It just pisses me off there we get the crumbs
like like why is in paramount doing more?
Speaker 1 (35:55):
Just like like why does BT.
Speaker 2 (35:57):
Have to not have any money?
Speaker 5 (35:59):
Well, okay, I need to really clarify. B ET has
a lot of money. When you when you contrast it
b et has We invest more money in black content
than any other single company. Right, the differences an example,
(36:20):
like a peacock. They can decide they're going to make
one big swing in twenty twenty four and spend X
on that one project. We're bet right, We're not. We
can't make one project and expect everybody to say, oh,
thank you, we're satisfied. Right, We have to have consistent
content every single week across all of these platforms, so
we invest it differently. But having said that, we have
(36:43):
a lot of support from Paramount e et is thriving
and we are again to that point, thirteen nominations this year.
You know we last year we had you know, Primetime
Emmy nominations. We had a Tony nomination, we had a
Grammy nomination. So the business is really thriving. It's just
like any other business. You have to make really rational
(37:05):
decisions about how you allocate your resources. But Netflix has
sixty four nominations at the image of Wars. Right, Yes,
they have a budget that's fundamentally different things.
Speaker 7 (37:13):
Wouldn't they be leading the charge with black Well, their
business model is different. It is not reliant on a
marketing revenue. It's a subscription base, and so you have
to look at the business model of the platform. Like Amazon,
their model is capture and data and reselling data, So
they take loss on content for the purpose of capturing
(37:34):
data and consumer behavior so they can go ahead and
sell that data.
Speaker 2 (37:37):
So it's all.
Speaker 7 (37:38):
It all depends on the platform and with their business model,
will bet pleasant subscription based?
Speaker 1 (37:42):
It is?
Speaker 5 (37:42):
But to your point, the question is what constitutes black content?
In part, for Netflix, you can have sixty four nominations
I think that's the number, but you can have that
many nominations less because you're creating a lot of black content.
But across this huge universe of content that you're creating,
you're using black talent.
Speaker 1 (37:59):
Right. It can be a on side with.
Speaker 5 (38:00):
One person who's black, Right, it can be a movie
ensemble with one person who's black. They get a nomination
for that. Because they have such a huge volume of
content they're creating, they just have more shots.
Speaker 1 (38:09):
You know, at the basket.
Speaker 3 (38:10):
I also want to ask about comedy as well. You
see Netflix is heavy into comedy. You see a lot
of giving comedy deals to damn to every comedian, as
beet ever wanted to jump back into that space because
b Et was one of the huge originators, especially of
black comedy.
Speaker 5 (38:22):
That's right with Comicview, Did Deon Cole put you up
to this question, because he's been beating me.
Speaker 2 (38:25):
Up about this. No, but he's been up here recently,
but now he has yes.
Speaker 5 (38:28):
So the reality is we're always looking for the way
back into places, right. And we did a quick partnership
with Kevin Hart and Heartbeat where we did a test
run of bringing back Comicview. And part of the thing
is that really understanding how our community wants to consume content, right,
(38:52):
and also understanding some people will use certain content as
a loss leader for other things, right, and so, and
I'm not saying who be using as a loss leader,
but there are other platforms that are paying using content
as a lost leader for other things. So we're we
working with Dion right now to do a really fun
thing in stand up comedy. He'll be thrilled that you
put me on the spot and ask the question. But
we think comedy clearly works, right. We see it working
(39:15):
with the Miss Pat show. The series we have with Dion,
Average Joe is a thriller that has a comedic line
through it. We really see that our audience loves comedy.
Miss Pat in addition to her Miss Patch show, we
do Miss Pat settles it, which is her doing a
crazy court show, and so our audience is loving it.
We think in twenty twenty five, given the way the
world has changed, people need to laugh even more and
(39:37):
so they'll be an even greater demand for comedy. So
we're leaning into it in a big way.
Speaker 6 (39:41):
Have there been conversations Derek about changing the name of
the naacp s And some people think colored people is
a slur.
Speaker 7 (39:47):
No, as we said Ron and say we got all
the colors were on and say what don't we Yeah, no,
we have not. I mean we get caught up in semantics,
we lose focus and as Zo need to go to
the Semantha six we are The organization has been around
one hundred and sixteen years. That's significant when you talk
about this concept of a of a surplus mindset that
(40:09):
what we can do we can't stick together, we can
work together, we can prosper together. Oftentimes say what black
folks won't do, what we can't do, we haven't done.
We got to get away from that and not get
caught up in semantics. At the end of the day,
are we being effective? What our mission? But if democracy
work for all and ensuring opportunity for our community, that's
our focus.
Speaker 1 (40:29):
The semantics go out the door. Yeah, I asked that,
and I think it was. Was it last year?
Speaker 7 (40:32):
It was?
Speaker 1 (40:33):
It was one of the presidents.
Speaker 6 (40:34):
I forgot from which chapter the lap They were upset
because somebody used the word colored people somewhere.
Speaker 1 (40:40):
I have no idea.
Speaker 7 (40:41):
I don't see if you wonder every time I run
across some he asked the question because he's been saying,
y'all need to change the name.
Speaker 1 (40:45):
He's been saying that since like nineteen eighty two. What
does he see about the name that I haven't shut what.
Speaker 7 (40:54):
I'm just asking, right, at the end of the day,
the immature wars, it's the crown jewel of the show
for right. It gives us an opportunity for all of
us to come together and appreciate the culture we bring
to the right, and we do that energy generationally across
(41:14):
all of all of the platforms. That's right, and you
can the voting is now open to the public at
NAACP Image Awards dot it.
Speaker 1 (41:21):
That's right.
Speaker 2 (41:21):
We appreciate you guys. For joining us this morning.
Speaker 1 (41:23):
Yes, to stop dragging Clay around for no reason. She's busy,
she got things he could be doing.
Speaker 10 (41:27):
She's here from her Oh okay, okay, yes, okay, that's right.
Speaker 2 (41:31):
Yes do you want Yes?
Speaker 10 (41:33):
If you if you were now, says the host, I
think it would make so much sense because you're out
here outside.
Speaker 2 (41:37):
We don't know what y'all planning, putting presure on it.
They might have another host you, she says, you want
a host too?
Speaker 4 (41:43):
Or if I don't host, I can sing a little song.
Speaker 1 (41:46):
Listen.
Speaker 7 (41:46):
We've been rolling since they were eleven and twelve years old,
so y'all do this. We've been around with them a
long time, so get out our bis.
Speaker 1 (41:56):
Anthony engine. That's right.
Speaker 8 (41:58):
If it did two years Anthony and eight. So how
do you determine? Like is she come? You're looking at
me like you want to rap?
Speaker 5 (42:06):
I'm like you want to.
Speaker 7 (42:11):
When we announced the host, everybody will say, oh, that
is a great choice, good decision. The host is going
to come on with Scott and going to talk about
why that person is the host. So you're gonna say
this is the best thing that could.
Speaker 6 (42:22):
Have you go to feel about Chloe if it's not
you are you gonna feel the way?
Speaker 9 (42:26):
You know, I would feel good if I get a performance,
and then I won't feel hurt about the non host.
Speaker 5 (42:32):
You know what I will say is I think Chloe's
comment before somehow we diverted to burnaboy Chloe's comment, I thought.
I thought Chloe's comment about the power of the example
of collaboration and the importance of that to our community
(42:53):
was extraordinarily insightful and terribly timely, because I think in
our community this is twenty twenty five, we have a
lot of healing to do and a lot of kind
of reconnecting and a lot of collaborating required for us
to make progress with respect to the things that are important.
So I was extraordinarily impressed with that insight and the
(43:14):
thoughtfulness of that, and it creates more opportunities for wonderful things.
Speaker 1 (43:18):
To do with Chloe.
Speaker 2 (43:18):
Absolutely collaboration, Bedol, I know that's right, O. Chloe and
Burn the boy hosting the.
Speaker 1 (43:26):
That'd be a great collaboration and you won't can take
credit for it.
Speaker 8 (43:29):
He brought that back up. I did, right, Chloe.
Speaker 3 (43:32):
Dereck Johnson, Scott Mills, we appreciate you for joining US
check out the NAACP the fifty six NAACP Image Awards
February twenty second at eight pm, where y'all shooting is
at on.
Speaker 2 (43:42):
Bla la la.
Speaker 7 (43:45):
I do like the fact that CBS airs it, absolutely
yea because they just the second time they did that, right,
just be third.
Speaker 2 (43:52):
And it's the Breakfast Club. Good morning, wake that ass
up in the morning.
Speaker 1 (43:57):
The Breakfast Club
Wake that ass up in the morning.
Speaker 2 (00:02):
The Breakfast Club Morning.
Speaker 3 (00:05):
Everybody is DJ Envy Jess Hilarious, Charlamagne the guy. We
are the Breakfast Club Lawnla Rose is here with us
this morning, and we got some special.
Speaker 2 (00:13):
Guests in the building.
Speaker 3 (00:14):
We have Derek Johnson, the president of the nuable a
CP welcome here.
Speaker 2 (00:18):
We have Scott Mills, CEO of b E T Good morning,
thank you for having me.
Speaker 3 (00:22):
And we have a friend to the room, cousin to
the room, Chloe Balley. Ladies and gentlemen, welcome back.
Speaker 4 (00:26):
Hello.
Speaker 2 (00:27):
How you feeling. How's everybody?
Speaker 5 (00:28):
Fantastic?
Speaker 6 (00:29):
Cold?
Speaker 1 (00:30):
Cold?
Speaker 7 (00:30):
Oh you must not be from New York here, Hey,
I came up from Mississippi.
Speaker 2 (00:33):
Man.
Speaker 1 (00:34):
Oh yeah, that's what y'all based out of. No.
Speaker 7 (00:36):
No, I live in jack Hippy, but at the headquarters Baltimore. Yeah,
got you, Officer La and New York and Baltimore got you,
all right.
Speaker 3 (00:43):
So we're talking about the n double ACP Image Awards Live,
which goes down February twenty second. And you guys have
released some of the nominations this morning, and you're about
to tell us who's going to be the host.
Speaker 5 (00:55):
Actually, we're not yet disclosing.
Speaker 1 (00:56):
Okay, we're assume it is Chloe.
Speaker 8 (01:01):
That's right.
Speaker 1 (01:01):
You don't got to run the press right there you go.
Speaker 5 (01:03):
And it's hard to be both a nominee and the host.
Speaker 8 (01:05):
So that is correct the first for everything.
Speaker 2 (01:10):
Why are you?
Speaker 1 (01:12):
Why? People?
Speaker 9 (01:14):
Family are definitely family, you know growing up as well,
Sis and I we would go and sing a lot
of times at you know, the events in Florida several times.
Speaker 4 (01:23):
And things like that.
Speaker 9 (01:24):
And it was just really special to be a part
of this today with praise this the movie I did
with Will Packer winning last year.
Speaker 4 (01:30):
And you know.
Speaker 9 (01:32):
It was a surprise to me today as we were
announcing some of the nominations, I got another gradual know that,
oh God is good, grateful.
Speaker 1 (01:42):
I think the first time you all joined us in
a like eleven twelve.
Speaker 8 (01:46):
Yeah, yeah, Well, I think.
Speaker 10 (01:49):
It's important for you to be here with them, especially
putting your voice on it, because I think there's always
a conversation around like the war shows that we have
and whether people in level of celebrity supported or not.
So I think you being here in and you know,
being kind of like a face of it helps that
some too.
Speaker 8 (02:03):
Right are you are you at all?
Speaker 10 (02:05):
Like in working with the NAACP in these Image Awards,
are you at all getting out there for other award
shows and just kind of being a champion of that,
like in calling your friends and being like, hey, y'all
need to make sure y'all show up, Like what celebrities
are you like, Hey, make sure you show up, particularly Beyonce.
Speaker 2 (02:21):
Before her.
Speaker 8 (02:22):
You know, we getting there.
Speaker 4 (02:23):
Yeah.
Speaker 9 (02:23):
I think this one is really especially important because it
is honoring us in all of our blackness, and you know,
sometimes it's hard in this world and society today to
not feel valued or feel worthy enough. But definitely in
this space that the Image Awards, you know, we are
celebrating one another for not only our skin tone, but
(02:45):
also the incredible art that we put.
Speaker 4 (02:47):
Into the world.
Speaker 3 (02:48):
I was going to ask, is it very difficult to
get some of our celebrities, actors, actresses and sports.
Speaker 7 (02:53):
Actually, since we've partnered with BT, we have not had
a problem get a listeners. Our biggest issue is the
comp schedule because during the awards seasons and so many
things going on. You got the NBA All Star, you
got the Super Bowl. But in terms of securing a listens,
we have not had a problem.
Speaker 2 (03:09):
And how do we bring award shows back to where
it used to be?
Speaker 1 (03:11):
Right?
Speaker 2 (03:12):
I remember as a kid, money, money, money.
Speaker 3 (03:16):
Was growing up as a kid, That's what we look
We expired to watch, we expired to We wanted to
see the NAACP Awards, we wanted to see the BET Awards,
and some of our biggest moments culturally came from those events,
Soul train as well.
Speaker 2 (03:28):
How do we get back to that? Now you say money,
what does that money mean?
Speaker 7 (03:31):
I mean the the large marketing houses actually put an
instance on black culture in a way which is not
exploited for their product line, but theirs supportive for the
culture's sake. What we have seen over time is a
devaluing of shows like Soul Trainers love Soul Trained, but
the escalation of resources for the Grammys or the Oscars
(03:54):
or the Emmys. While there their viewership has been going down.
They're still investing in it. But then I say, your
viewership is down, Yeah, you don't invest, But if you invest,
people want to see black entertainment. People want to appreciate
the culture. It is not just in the US, it's globally.
Speaker 6 (04:11):
I agree with that, but you know, there are some
black people who think white ice is cold.
Speaker 5 (04:15):
There absolutely are. I mean, I think one of the
things that was interesting post you know, that very brief
moment of racial renaissance we had in this country post
murder of George Floyd about right right at that moment,
the post that when we were preparing to do the
Image Awards with the NAACP, I would get these calls
from journalists and they'd say.
Speaker 1 (04:35):
Is there still a need for the Image Awards? Haven't
aren't we beyond that?
Speaker 5 (04:39):
And I said, so white right right, And I said,
you know, first of all, I think it that suggestion
means you really don't understand why the Image Awards exist.
It is not it doesn't exist because we were excluded
from other places. First and foremost, it is about that
our community values being recognized and celebrated by our community,
and that has absolute value. But the second thing is
(05:02):
what we understand about this country is it's terribly fickle.
Right so today, oh yes, we're wonderfully popular, and you
want to include us in all of your awards shows,
but you know this is not going to sustain And
what the NAACP and the partnership with BEET we have
a consistent commitment to celebrating excellence in our community. And
that's really what our partnership for the Image Awards is
(05:24):
all about.
Speaker 6 (05:24):
You know, NAACP and BT, they are legacy brands, cultural institutions,
but what do they mean to people now?
Speaker 7 (05:31):
Well, in many cases with NAACP is all about advocacy.
Right now as we sit here, we have several million
people who've had their student loans canceled because of the
Advocate NACP. When the campaign kicked off, that was our campaign.
We white labeled. Many people use our messaging, our branding.
But more important, we recognize that the number one employee
of African Americans in this country will government, well through
(05:52):
the government, and there it was a bill pass on
Obama that will called public service student loan forgiveness that
were not was utilized.
Speaker 1 (06:00):
We advocated and.
Speaker 7 (06:01):
Got the Bide administration to change it so that more
people qualify to get all of their dead forgiven, it's
close to five plus billion dollars that has impacted black
households as a result of that.
Speaker 1 (06:12):
That's what the NAACP means.
Speaker 9 (06:13):
Well.
Speaker 7 (06:14):
More importantly, we cannot talk about what black folks think
White folks ice colder, and we don't support our black institutions,
So we talk about what is their value? What is
that relevance? Their relevance, and the value is what we
put into it, what we invest in it. And far
too many people with platforms talk about what we don't
have and don't invest in what we actually have.
Speaker 6 (06:32):
I think because organizations, especially like NAACP, we don't know
what they still do. So even you saying that just now,
do y'all do a.
Speaker 7 (06:39):
Good enough job of marketing that I don't know what
the rest of the club do, and talk about the
work that we do that you and I we can
talk about, because what happens in these scenarios it is
a better and struggle Natives talk about what we don't have,
what we can't do, as opposed to say, you know what,
let me check in to find out what they're doing
so we can promote this, so we can push this.
The value of the black vote is so in our
(07:00):
minds because we don't think is important enough. What every
decisions made is based through the black vote. And the
only way to get to the black vote if we
collectively put forth the strategy to turn it out in
ways in which it's not about the ninety days for
the election is right now, looking two years from now,
is right now. Looking in November, is right now looking
four years from now. And that's the power of organization
(07:21):
like the inn ACP. We have to start doing it
right now. Talk about what we're what we're going to do,
as opposed to talk about what we're not doing.
Speaker 10 (07:28):
Question for you guys, because even in planning this show
right so, BT works with the NAACP to have the
awards the programmer on the network. People always give you,
guys a lot of flat for what's on the network
and what's not saying that you need better shows or
whatever the case may be. But the awards show, the
image awards are it's always a good show. In my opinion,
how much do you get tired of the conversation of
BT doesn't have good stuff to watch, that's why we
(07:49):
don't watch it.
Speaker 5 (07:50):
Well, it's fascinating. I think they're always going to be
people who are critical. That's the reality of the situation.
Is really fun. This morning, before coming over, I listened
to your best of clip that you guys have online
and one of your featured guests was miss pat Right
and it was through Lee Daniels reaching out to be
Et to say I have this series that only be
(08:11):
Et can create. The only platform in the world that
can actually put this series out there is b ET.
It scares everyone else off. It's an important message, so
we looked at it. We love Lee Daniels. Lee greenlit
the series right, and it actually secured be ET's first
Primetime Emmy nomination because it was a really breakthrough show
and now everybody knows who Miss Pat is and she's
going on. We're actually in the fifth season of that show.
(08:34):
So and whether it's that or the nominations that we
receive for Dr from Detroit Right, fantastic show.
Speaker 2 (08:41):
Dr r.
Speaker 5 (08:42):
Kilpatrick is an amazing talent and the show is great
fun and the amazing work we do with Tyler Perry.
The reality is we have the biggest investment in black
focused content than any platform in the country, and even
with that, you're never going to be able to satisfy
every single audience. And so we recognize that they're going
(09:03):
to be things that people love, They're going to be
things that people wish for, They're going to be things
that you know, people keep on saying, bring back music
video shows. Music video shows don't work on linear television.
That's just the reality of it. So what we focus
on is what are the things that actually our audiences
are really consuming and enjoying. So Tyler Perry's Sisters, we're
going into the eighth season. It is the single most
(09:26):
watched show among Black people on all of television, not
all of cable, all of television fact, right, so more
than anything on broadcast television. So people say, oh, you know,
there'll be some people complain about BET, but the fact
that we have the single most watched show in black households,
so that is a long way of saying we are
(09:46):
always striving to be more inclusive. So we created our
streaming platform BET Plus to be able to create even
more content speak to diverse audiences. We think are tent
poles like the NAACP Image Awards, like the BET Awards,
which this where year is going to celebrate its twenty
fifth anniversary. If you can believe that, we think our
(10:06):
tent poles are those to their name. They are the
things that allow us to bring a huge cross section
of the community together to come and celebrate what's really
important to us as a community. One of the things
this year, over three million folks tuned in sorry, as
over three million folks moved in sorry tuned in to
the b ET Awards in twenty twenty four.
Speaker 1 (10:26):
And if you think.
Speaker 5 (10:27):
About that, it means it's the single largest gathering of
Black people for a black event in the country.
Speaker 1 (10:35):
Right.
Speaker 5 (10:35):
There's nothing else that three million blackfoot folks show up
for that is a specifically Black event. And so you
still have this opportunity to catalyze, mobilize, and engage our community.
And you just have to be very thoughtful and have
great partners like the NAACP as.
Speaker 10 (10:49):
Your host help you pick the theme of the year.
Our stories, our culture are excellence. Does the host have
any say in it?
Speaker 5 (10:55):
Well, that's actually let Derek speak to that first.
Speaker 2 (10:58):
Yeah.
Speaker 7 (10:58):
We every year we identify what what should be the
theme that resonated. We do focus groups to determine what's
the pulse of the Black community, and we also began
to look at the African diaspora, recognizing what we do
here set the tone across the globe. And so the
theme are Comms department. They spend a lot of times
doing some marketing research and we come up with our
(11:20):
theme every year as a result. What does BT me
and your generation cloy because you're twenty six, Yes, so.
Speaker 2 (11:26):
Can you put up a little bit.
Speaker 8 (11:29):
As far as Hello Hello?
Speaker 4 (11:32):
I think you know, for me growing up, you know,
I'm a music lover.
Speaker 9 (11:36):
I grew up loving One on six in Park, Like
I think I could speak for everyone in my generation,
you know.
Speaker 4 (11:42):
I know certain things go into a lot, but that
was like.
Speaker 9 (11:44):
The show for me to be inspired, to get excited,
Like that was it like I'd run home from school
and That's what I'd put on. So I was used
to seeing people who look like me, who were succeeding
in a field that I wanted to succeed in one day.
So ET has always had a special place in my heart,
especially think of all the groundbreaking performances, like you know
(12:06):
when Beyonce had her incredible performance on there. Yeah, you know,
I'm so grateful that I got to be on that
stage two three times.
Speaker 4 (12:14):
One of my favorite performances that I did on there
was on BET. It was like this surprise treatment mashup.
Speaker 9 (12:19):
So it's like, I feel like b ET gives a
platform for all black artists, whether they are at the
top of their game or whether they're rising. And I
think it's really special to have that support.
Speaker 1 (12:30):
So when you hit as Scott, what do you think? So?
Speaker 5 (12:33):
So, I love it. And one of the things that
we focus on is we understand people love one O
six in Park, right, and so the fact that it's
it doesn't work as a linear television show doesn't mean
one O six and Park is over because we can
bring one O six and Park back as a podcast,
we can bring one O six and Park back as
a digital experience, and we can just we are evolving
what one oh six and Park will look like in
(12:54):
twenty twenty five because it does have that very important role.
Speaker 1 (12:58):
It happened.
Speaker 8 (12:59):
I've heard, I've heard that you guys are trying to
figure out a show like that.
Speaker 5 (13:01):
Yes, and we've got we've got a number of really
exciting executions because it's also we're approaching the twenty fifth
anniversary of one oh six and Park as well.
Speaker 10 (13:09):
So so we've been a little bit ad free twenty
five years.
Speaker 5 (13:12):
You know, we we will, we will. You'll still be
some things that you guys will be really excited about,
and we look forward to coming back and talk to
you about one O six and more free. Yeah, noted
the so, but I think the other thing that that
Chloe shared that is so important is we at BET
exist to be in service of our community and our culture.
(13:33):
That's what we exist for.
Speaker 2 (13:35):
And we we we we.
Speaker 5 (13:37):
Understand that there's a broad ecosystem of different institutions and
individuals that make up our community in our culture, and
we are part of that broader landscape and that broader ecosystem,
and we play a supporting, complementary role to our community
and our ecosystem. And whether that's celebrating black excellence, whether
(13:57):
that's mobilizing our community around important that, whether that's coming
to the aid of our community post you know, in
the face of COVID. But to Chloe's very specific point,
one of the things that our team loves is to
be a platform that both celebrates our most successful artists
who are absolutely at the pinnacle of their careers, and
simultaneously to identify and support those emerging artists to give
(14:21):
them the platform because we were so many artists very
first time to be on television, right, so many artists
very first time to perform, the number of managers and
label executives who come up and say, you know, we
are so appreciative to be back at the BET Awards
because this is where our talent XYZ got their very
first break. That really resonates with our team.
Speaker 6 (14:42):
Does talent still appreciate BT?
Speaker 1 (14:45):
Talent does?
Speaker 5 (14:45):
Talent Talent does. What you'll have is the world is
absolutely changing, right The role that television plays, the role
that media plays is absolutely changing, and we all have
to accept that. And so for the BET Awards we have,
if you think about young artists right in twenty twenty four,
we had a huge array of young artists who are
(15:06):
out and you think about even all the young artists
who came out to celebrate Usher, So it is artists
absolutely value the platform and artists absolutely support the platform.
And what we do is then extend that from television
across digital, across streaming platforms, so that we can be
present and relevant everywhere that's important to our audience.
Speaker 3 (15:25):
Can you tell us some of the performers that you
guys have planned for the NAACP Awards.
Speaker 7 (15:30):
We will be revealing performers as we get closer. We're
going to we're doing the rollout now and it's very
intentional because we're trying to build the audience. The platforms
by which people consume information is shifting every month. You know,
as you know, we grew up listened to Tom Jordan
the morning show Breakfast Club to get over. Well, quite frankly,
that's going to be a podcast to take over Breakfast Club.
Speaker 1 (15:52):
And so we're one hundred and six. What's Happening Club
did not take over. Tom join us. Tom Joyner retired
on his own code No No, No, No audience.
Speaker 7 (16:07):
Tom Joyner was urban adult contemporary. He came to the
twenty five to fifty four of them, or we came
around eighteen to twenty four. And the Breakfast Club is
a podcast, not just the podcast with the number one
Black podcast.
Speaker 1 (16:17):
In the world, and do everything perfect, but somebody gonna
do it better later.
Speaker 7 (16:22):
Is that gonna be next month they come up? Or
is it gonna be next year? You're doing everything perfectly?
Speaker 1 (16:26):
Why do we do that as black people? I don't know.
You started as something to replace something? Why all of these.
Speaker 7 (16:36):
Things can't coexist when co exists? But I'm responding to
the tone, and the tone is we have legacy organizations,
We have media companies that have have been a.
Speaker 1 (16:46):
Flag part of our community.
Speaker 7 (16:48):
We have a show we're on now where the podcast
has been excellent. We had other shows that sunset. It
is a part of the ecosystem of who we are
as a community, and we should meet people where they
are who replaced the NAACP there, that's question are they ready?
That's what I mean when I say that, Like why
do we do that as a people?
Speaker 1 (17:06):
Like? Oh, just replace that?
Speaker 6 (17:07):
Like no, everything can coexistence.
Speaker 7 (17:09):
You and I we we absolutely agree, but the tone
set with something differently. Right, So if she is twenty
six and she can appreciate one oh six in park,
there's someone who's in ACP. But if an ACP is
not the right vehicle or voice for them, I support
them choosing the right vehicle voice because in a social
justice movement, it's not a competition. It's an opportunity for
our voices to be heard. In entertainment community, it's not
(17:32):
a competition. It's an opportunity for our voices, our culture
to be.
Speaker 1 (17:36):
To be experienced. And that's how we should be approaching
all of this.
Speaker 7 (17:39):
And so where BT right now is in an industry
that's shrinking overall. What Scott is doing is trying to
figure out, Okay, how do we continue to advance our culture.
Speaker 1 (17:48):
And our voice.
Speaker 7 (17:49):
We're INACP, we are in a political dynamic that has shifts.
It is our job, being the largest organizations in forty
seven states, to continue to evolve with that.
Speaker 1 (17:58):
We're not going anywhere. I don't want to refist club
to go anywhere. BT shouldn't go anywhere.
Speaker 7 (18:02):
We should all be leaning to our culture, our opportunity,
and our voice.
Speaker 6 (18:06):
Well, I agree these institutions shouldn't go anywhere, but I
do think they do have to evolve. Like I doubt absolutely,
I doubt I'll always be here as a host. I
doubt V'll always be here as a host. Right, people
like Lauren the Jestice will take over and everything. But
when it comes to the NAACP, are any of these
institutions whose job is to tell our own stories us?
Speaker 7 (18:24):
It's our job, right, and that's why we took over.
We saught the partnership with BTV on Park Paramount. We
have a joint venture with par of My TV. We
will have a soap operate air next month on the
twenty second on CBS Daytime. We're working, We're about to
launch our podcast. Is we have to evolve that our
revenue streams have to evolve. How we approach this. Organizations
(18:44):
should not be driven by personality. It should be driven
by mission and strategy. So we all have to.
Speaker 5 (18:50):
Evolve, absolutely, right, And I think to underscore that point,
so BT celebrating its forty fifth anniversary this year. Right,
you don't typically think of forty five year old media companies.
The reality is the ET has changed radically over that
forty five year period. It's had multiple leaders over that
forty five year period. It's gone from being primarily a
cable network to a cable network with streaming platforms, with studios,
(19:12):
with digital platforms. So this evolution, this idea of taking
all of the things that make BET magical but lensing
it through the wave consumers and our community is engaging
content media the world and evolving our business to reflect
(19:33):
that is what we do at BEET. And so the
b ET today is different from what BEET looked like
ten years ago, and the b ET ten years from
now will look very different from that. And I think
our success has been you know, we grew the BET
Awards ten percent last year.
Speaker 1 (19:48):
Right.
Speaker 5 (19:48):
People don't grow viewership of award shows, right, And we
do that because we're constantly evolving. We're constantly adapting and
adjusting what talent is relevant in this moment, what talent's
going to appeal today young person? And then simultaneously, what
other talent do you put in the show that's going
to appeal and too be to someone who's not as
young as that young person. So you can bring the
full community together.
Speaker 2 (20:08):
Let me ask you a question. The sports doesn't work well on.
Speaker 5 (20:11):
BT sports works well on linear television. The challenges sports
rights have gotten insanely expensive.
Speaker 3 (20:18):
Because I look at all these HBCU right a DJ,
the Howard Hampton games on CBS the other day, and
I'm watching a lot of these college games on TV,
and I always thought to myself, with all of HBCUs
and how it's been a spurgs or HBCUs, everybody supporting HBCUs.
Speaker 2 (20:31):
It was just always weird to me why.
Speaker 3 (20:32):
B ET didn't put their arm around and be like,
I need all those games here so people actually come there.
Speaker 5 (20:37):
It's a great question. And in fact, when be ET started,
b ET used to air HBCU games. I'm told that
there's footage of Bob Johnson running along the sidelines doing
live commentary HBCU games, So I'm trying to.
Speaker 1 (20:48):
Look for it.
Speaker 5 (20:48):
But the reality is, because of the evolution of college football.
That and because of the proliferation of access to sports
across all these platforms, that the demand, the viewership interest
in HBCU sports right now isn't high enough to kind
of support the investment. Having said that, the entry point
(21:10):
that we think is really exciting, that that we're really
focused on is you now have a bunch of brothers
who went off and played in the NFL have said,
we want to remedy this this dynamic where you know,
top black athletes feel like they have to go to
other schools to be competitive. We want to remedy that dynamic. Right,
So you saw, you know, you saw the recent announcements
(21:33):
about the brothers, right right right, Okay, there you go,
and so right there you go, so and that. So
now the opportunity is we take our footprint, our platform,
our relationships, and then we bring them to these luminaries
who are going back to these HBCUs and building those teams,
and then we focus on the stories and the people
(21:54):
and the journey and we get a broader community to
be excited about this and we actually use it to
build interest in HBCU football. And that we think is
the way to actually elevate interests in HBC HBCU football,
which will then allow us to bring more games.
Speaker 1 (22:09):
To the network.
Speaker 7 (22:10):
Are you still buying bt S guy? I remember that
there was a new report that came out and said
you in.
Speaker 2 (22:14):
A group of going on.
Speaker 5 (22:14):
So we never spoke to that as a business as
a corporate matter, so that's all been rumors and speculation,
and I am as a corporate matter, we don't speak
to rumors and speculations.
Speaker 9 (22:26):
But what I think is really cool about you know,
b ET and NAACP coming together is that you know,
to your point, even though it is a competitive field,
we can all uplift each other. And I think that's
what the two of your companies have done together because
we're constantly taught. Well, I was as a black woman
that okay, you can be here in this space, but
(22:48):
not too many or not too much.
Speaker 4 (22:50):
So I think, you know, moving forward, for.
Speaker 9 (22:52):
People like me and my generation, it is important for
us to see, hey, a lot of us can be
in this space. Like you don't have to blow out
someone else is light so another one can shine, but
all can be as successful and lift each other up.
Because I feel like what the world has done to
us for several years, our ancestors and past generations is
that they've continued to just put us down, push us down.
(23:13):
So it's like a lot of times we have to
get out of like the crabs in the bucket mentality
and uplift each other instead of bringing each other down.
Speaker 1 (23:21):
Just because.
Speaker 2 (23:24):
A beautiful articulation.
Speaker 10 (23:25):
Okay, right right now, Chloe's speaking of seeing and bringing
a date to the na A CP.
Speaker 4 (23:32):
Awards, my god mom and my manager.
Speaker 11 (23:35):
Okay, so we'll see them with Burna boy, You'll have
to ask him.
Speaker 8 (23:40):
You're here, he's not. Oh, oh, Burner is not nominated.
Now he's not nominated, but you look at you.
Speaker 10 (23:50):
She hes not on air, Chloe's on air, But I'm
speaking of support. And you know we were seeing you
out with him in Nigeria, So is that a new thing?
Speaker 4 (23:58):
Or Nigeria was so beautiful?
Speaker 2 (24:00):
I've heard What did you eat?
Speaker 1 (24:03):
Oh?
Speaker 9 (24:04):
I had some good food. I had pepper soup. I
had lots of spicy chicken. Okay, really, godh to do
the spicy chicken.
Speaker 4 (24:10):
Yeah, it was really good. I really had agree.
Speaker 8 (24:12):
What about the night life? We saw you in the
club with Burna.
Speaker 11 (24:14):
Yes, the night life it was so many lights, so many.
I know you like everything with you when you was
gonna I mean, now is burna boy?
Speaker 8 (24:29):
We want to know? Is that your boo? Is this
the thing y'all together?
Speaker 7 (24:31):
Do?
Speaker 8 (24:32):
Y'all go together real bad? Y'all just having fun?
Speaker 9 (24:34):
What is it?
Speaker 4 (24:35):
Well, I'm a grown woman, so you do. I had
a great time in Nigeria. I really did so.
Speaker 10 (24:44):
I guess I'm not gonna get an answer on if
you cared about the when you left there was the video.
People were like, oh my god, the Chloe time is over.
Now he's out with this random other girl.
Speaker 8 (24:53):
I didn't see that burna boy. Yeah, he was out
with a random money.
Speaker 7 (24:59):
The internet.
Speaker 10 (25:00):
But it's because we all were so heavily together. We
were like, oh shoot, we don't see her do this much.
Speaker 4 (25:05):
And then yeah, he's a grown man. It's like, I'm
a grown woman.
Speaker 1 (25:10):
You know. I could have imagine dating at twenty something
and being put.
Speaker 8 (25:14):
On the air, being so being super fans.
Speaker 2 (25:19):
When you were young, somebody video.
Speaker 10 (25:20):
Expecting the minute that you see her on that carpet,
they're going to be looking like because anybody, anybody that
she's with is always a thing.
Speaker 1 (25:28):
Anybody she's like, she's going to Bible study.
Speaker 2 (25:31):
I mean, you.
Speaker 8 (25:38):
Girl, you had told me you was in there studying
the Bible, I would have been like, you know what,
God is good?
Speaker 2 (25:42):
Okay, my girl, you can study anytime.
Speaker 1 (25:53):
I can't imagine her being grilled on live like that
another woman.
Speaker 8 (26:00):
First of all, no, no, no, okay, I don't ever
want you to feel like I'm going. But you know,
I got pin. I have the questions that I'd be
wanting to know because I gave you that. Look, he's
(26:23):
got My mom already got on me before.
Speaker 1 (26:25):
I love her. She don't let you know that.
Speaker 9 (26:27):
But no, honestly, I don't mind. I mean, I hate
to say this, but it's my life. I mean, it's
what I sign up for, so I can only expect it.
It's just about how I handle it, ye handle myself,
So I don't think it should ever be usiness towards
the people who ask me.
Speaker 10 (26:47):
And I think, as a woman watching you navigate it,
I'm always interested in how you deal with that because,
for instance, you hear about the nua A c P
Image Awards, but it's like, we want to know that,
so we have to ask. And being a person who's
not learning to be in the light of everything. I'm like,
how how do you deal with her life?
Speaker 8 (27:03):
Very I know you got a roster.
Speaker 2 (27:14):
Don't roster you like the phone is dry?
Speaker 8 (27:18):
Dry pack one thing?
Speaker 7 (27:19):
I was.
Speaker 8 (27:22):
Very dry. I am just I am a wife. All
I do is stay home. I just want to cook.
Speaker 10 (27:27):
You gotta got I mean, I'm domesticated.
Speaker 8 (27:33):
This radio has made me be quiet. Guess what you
get on her? Ready for that?
Speaker 4 (27:37):
I know it's preparing you for that person.
Speaker 8 (27:40):
I appreciate it.
Speaker 1 (27:41):
I question.
Speaker 2 (27:45):
Exist.
Speaker 8 (27:46):
This is ub A, C P and b T coming together,
this is the girls coming here.
Speaker 2 (27:49):
I do have to ask a question.
Speaker 3 (27:51):
Did you have security there because you seem too accessible
to everybody while you were.
Speaker 8 (27:55):
There in Nigeria.
Speaker 4 (27:56):
Yes, they were surrounding me, okay, sure, surrounding.
Speaker 2 (28:00):
Me okay because they I mean, you were just too accessible.
It was every time they posted video, I got scared.
I'm like, something's gonna happen bad. But you said security
was there?
Speaker 4 (28:08):
Oh yeah, all around? Cheated me so well out there,
just making sure I had a good time.
Speaker 3 (28:13):
Now back to the NAA Spicely ticket. Now, how are
these nominees chosen? How do you guys choose the nominees
and how do you guys go to Who's winning?
Speaker 6 (28:22):
And how do y'all expand the categories every year? Because
you know things change, right, You got social media personality
in that podcasts the category.
Speaker 1 (28:29):
So start with the last question.
Speaker 7 (28:30):
We recognized that that the industry is changing, so we
try to keep up and we add categories digital content, categories,
fashion design. Uh, there's a panel of close to five
hundred people, half industry, have non industry that's been selected
across the country, and those are the individuals that review
the materials and they nominate. Oftentimes I don't even know
(28:52):
what's being nominated until I finally get it. And then
there are multiple of the categories that have specialized committees,
like the literary category a bunch of professors and other
people who read a lot of books, right, And so
we have those special categories. And then once nominated, some
of the categories are voted on by the public, and
so it's by popular vote in some areas and then
(29:14):
in the other areas is by those who are critics
in the space.
Speaker 1 (29:17):
To ensure fairness in the outcome to.
Speaker 7 (29:20):
Celebrate the art is both the creativity but also what's popular,
and it's that mix that we try to stay right
there in the middle, because something can be really creative
and no one will want to watch it, and something
could be horrible that everyone's watching but have no artistic value.
So there is a mix that we try to balance
those two things out.
Speaker 4 (29:38):
Got you.
Speaker 3 (29:38):
I want to ask when it comes to documentaries, how
difficult is it to do documentaries for be ET right,
because of course we love New Edition.
Speaker 2 (29:44):
But movie though, yeah that was a movie.
Speaker 3 (29:47):
When I see stuff like everything shifting to Netflix and
taken out of movies, right, seeing a lot of things.
But when I see stuff like the Bob Marley movie, right,
I was like more people would have seen it and
appreciate it, probably on BEET or when I hear.
Speaker 6 (30:04):
I understand what it be is saying because like all
of these people like their great black icons.
Speaker 2 (30:10):
But so why not be on b T?
Speaker 1 (30:13):
Why does the b T get that program?
Speaker 5 (30:15):
So it all depends on what the show is, right,
so to the extent that someone is willing to pay
a huge number.
Speaker 1 (30:21):
Right.
Speaker 5 (30:21):
So for example, one of the one of the series
that was nominated in the n w a CP image
words say, I'm trying to bring back. One of the
things that was nominated was Fight Night right with Will
Packer's project. Yes, a ton of nominations, right, and it
has you know, with with Kevin and crew. And the
(30:43):
reality is that's a that's a it's an extraordinary project
with an amazing cast.
Speaker 1 (30:48):
You know, I started with the iHeart podcast, right, I
did not know that.
Speaker 6 (30:52):
I started Will produced the iHeart True crime podcast Fight Night,
and then evolved into That's amazing.
Speaker 5 (30:57):
That's amazing. I'm actually old enough to remember the Sydney
movie that it was that actually was based on that
same experience, you guys, wasn't Let's do it again, but
it was one of those back in the day. But
having said that, that's an amazing project that was filled
with extraordinary actors from our community, right, and amazing producers
(31:18):
and directors from our community.
Speaker 2 (31:20):
It was also.
Speaker 5 (31:23):
Pretty expensive to produce, and at the end of the day,
Peacock was willing to step up and make that commitment.
And our view at beet is our objective is not
to have everything. Our objective is actually to support our community,
and our role isn't to be the exclusive platform. Our
role is to be part of the landscape.
Speaker 1 (31:45):
Right.
Speaker 5 (31:46):
So Kevin has a huge relationship with Netflix. Obviously he
did this project with Peacock, and will have the new
Kevin Hart Little keV animated series on bet Plus coming
in March, right, which is about Kevin story growing up
in Philadelphia, and it's got Wanda Sykes and Dion Cole
and other folks in it. Right, his hilarious There you go.
(32:08):
So the reality is, our view is, no, no individual
consumes all of their media from a single platform. Those
days are over right. People are snacking here, snacking there, snacking.
And what we have to do is we have to
be a critical part of that ecosystem. And so again
using Lee Daniels as an example, Lee had Empire right
(32:30):
on Fox, and it was important that Lee had Empire
on Fox, and we had Misspat on bet Plus. And
that's the you know, our view is. And we have
Tyler Perry. We have the biggest relationship with Tyler Perry.
But Tyler also has movies on Amazon, He's got a
series on Netflix. And so our view is our role
is to be a part of the ecosystem and in
(32:51):
so doing actually allow everybody in the community to do better. Right,
there are times where I'll say to talent, they'll come
and pitch us on a thing and I'll say, okay,
we of this. If there isn't a home for it
somewhere else, we've got you. But if you can find
a home for it somewhere else, that's going to give
you even better economics than the market economics will give you.
We support you having that experience as well.
Speaker 6 (33:11):
So it's money the biggest issue that legacy institutions like
BT and and the relaty for your facing.
Speaker 7 (33:16):
Well, for us, we're not you know, scrilling and entertainment industry,
so that it's not as much about money. But understand,
the entertainment industry is driven by companies who are trying
to sell products, and so that's what finance, both documentaries
or short form reality shows. All of it is all
funded by corporate America. And so we will fool ourselves.
(33:37):
We think that BT can wake up what money say,
I'm going to do that project and there's no marketing
dollars behind them to support it because the revenue would
add up, BET would exist. So all of this, including
this show, is all driven by the marketing dollars or corporation.
Speaker 10 (33:49):
Do you think that that money's ever going to funnel
the way that you're mentioning, like you have these relationships.
They have the other relationships with like the netflixes, the Peacocks,
and sometimes they get behind things. But do you think
that there will ever be that like clear on of
exchange where they're supporting this stuff and you guys are
getting the dollars you need.
Speaker 5 (34:03):
Yeah, And I'll say this, the BET's business partners are
extraordinary partners to BT. They step up again and again
and again. I mean, we're not going to put numbers
out here, but the amount of money that we have
to invest in content is extraordinary a cost be ET
Linear and BT Plus, and we invest more money and
content in twenty twenty four to twenty twenty five than
(34:25):
we did ten years ago, fifteen years ago. The reality
is content's gotten a lot more expensive, right, let's call it.
And there are a lot more platforms that are now
pursuing our audience. And so the issue for us is
again having the most watched show in all of television
among BLAST households. That's a win, like no matter how
(34:45):
I cut that, that's an absolute win. Having thirteen nominations
for the twenty fifty six and NAACP Image Awards, that's
a win. And we're investing and we're supporting those things.
And I think the key is it's we need our
advertising partners to continue to support BT, and thank goodness,
they really do. They step up consistently. They step up
(35:08):
for the Image Awards, they step up for the BET Awards,
they step up for all of our partnerships. But the
reality is, you know, they're only one or two media
companies in the world. Forget about Legacy or new they
are only one or two media companies in the world
that are not don't have to work within financial parameters,
and so we have to work within financial parameters just
(35:28):
like anybody else, and we optimize our decisions around investments
and content. The Image Awards are such an important part
of our mission at BET, serving our community, serving our culture,
celebrating black excellence. But we don't just partner with the
NAASP around the Image Awards. We partner with the NAASP
across the year because it's role in our community.
Speaker 6 (35:50):
It just pisses me off there we get the crumbs
like like why is in paramount doing more?
Speaker 1 (35:55):
Just like like why does BT.
Speaker 2 (35:57):
Have to not have any money?
Speaker 5 (35:59):
Well, okay, I need to really clarify. B ET has
a lot of money. When you when you contrast it
b et has We invest more money in black content
than any other single company. Right, the differences an example,
(36:20):
like a peacock. They can decide they're going to make
one big swing in twenty twenty four and spend X
on that one project. We're bet right, We're not. We
can't make one project and expect everybody to say, oh,
thank you, we're satisfied. Right, We have to have consistent
content every single week across all of these platforms, so
we invest it differently. But having said that, we have
(36:43):
a lot of support from Paramount e et is thriving
and we are again to that point, thirteen nominations this year.
You know we last year we had you know, Primetime
Emmy nominations. We had a Tony nomination, we had a
Grammy nomination. So the business is really thriving. It's just
like any other business. You have to make really rational
(37:05):
decisions about how you allocate your resources. But Netflix has
sixty four nominations at the image of Wars. Right, Yes,
they have a budget that's fundamentally different things.
Speaker 7 (37:13):
Wouldn't they be leading the charge with black Well, their
business model is different. It is not reliant on a
marketing revenue. It's a subscription base, and so you have
to look at the business model of the platform. Like Amazon,
their model is capture and data and reselling data, So
they take loss on content for the purpose of capturing
(37:34):
data and consumer behavior so they can go ahead and
sell that data.
Speaker 2 (37:37):
So it's all.
Speaker 7 (37:38):
It all depends on the platform and with their business model,
will bet pleasant subscription based?
Speaker 1 (37:42):
It is?
Speaker 5 (37:42):
But to your point, the question is what constitutes black content?
In part, for Netflix, you can have sixty four nominations
I think that's the number, but you can have that
many nominations less because you're creating a lot of black content.
But across this huge universe of content that you're creating,
you're using black talent.
Speaker 1 (37:59):
Right. It can be a on side with.
Speaker 5 (38:00):
One person who's black, Right, it can be a movie
ensemble with one person who's black. They get a nomination
for that. Because they have such a huge volume of
content they're creating, they just have more shots.
Speaker 1 (38:09):
You know, at the basket.
Speaker 3 (38:10):
I also want to ask about comedy as well. You
see Netflix is heavy into comedy. You see a lot
of giving comedy deals to damn to every comedian, as
beet ever wanted to jump back into that space because
b Et was one of the huge originators, especially of
black comedy.
Speaker 5 (38:22):
That's right with Comicview, Did Deon Cole put you up
to this question, because he's been beating me.
Speaker 2 (38:25):
Up about this. No, but he's been up here recently,
but now he has yes.
Speaker 5 (38:28):
So the reality is we're always looking for the way
back into places, right. And we did a quick partnership
with Kevin Hart and Heartbeat where we did a test
run of bringing back Comicview. And part of the thing
is that really understanding how our community wants to consume content, right,
(38:52):
and also understanding some people will use certain content as
a loss leader for other things, right, and so, and
I'm not saying who be using as a loss leader,
but there are other platforms that are paying using content
as a lost leader for other things. So we're we
working with Dion right now to do a really fun
thing in stand up comedy. He'll be thrilled that you
put me on the spot and ask the question. But
we think comedy clearly works, right. We see it working
(39:15):
with the Miss Pat show. The series we have with Dion,
Average Joe is a thriller that has a comedic line
through it. We really see that our audience loves comedy.
Miss Pat in addition to her Miss Patch show, we
do Miss Pat settles it, which is her doing a
crazy court show, and so our audience is loving it.
We think in twenty twenty five, given the way the
world has changed, people need to laugh even more and
(39:37):
so they'll be an even greater demand for comedy. So
we're leaning into it in a big way.
Speaker 6 (39:41):
Have there been conversations Derek about changing the name of
the naacp s And some people think colored people is
a slur.
Speaker 7 (39:47):
No, as we said Ron and say we got all
the colors were on and say what don't we Yeah, no,
we have not. I mean we get caught up in semantics,
we lose focus and as Zo need to go to
the Semantha six we are The organization has been around
one hundred and sixteen years. That's significant when you talk
about this concept of a of a surplus mindset that
(40:09):
what we can do we can't stick together, we can
work together, we can prosper together. Oftentimes say what black
folks won't do, what we can't do, we haven't done.
We got to get away from that and not get
caught up in semantics. At the end of the day,
are we being effective? What our mission? But if democracy
work for all and ensuring opportunity for our community, that's
our focus.
Speaker 1 (40:29):
The semantics go out the door. Yeah, I asked that,
and I think it was. Was it last year?
Speaker 7 (40:32):
It was?
Speaker 1 (40:33):
It was one of the presidents.
Speaker 6 (40:34):
I forgot from which chapter the lap They were upset
because somebody used the word colored people somewhere.
Speaker 1 (40:40):
I have no idea.
Speaker 7 (40:41):
I don't see if you wonder every time I run
across some he asked the question because he's been saying,
y'all need to change the name.
Speaker 1 (40:45):
He's been saying that since like nineteen eighty two. What
does he see about the name that I haven't shut what.
Speaker 7 (40:54):
I'm just asking, right, at the end of the day,
the immature wars, it's the crown jewel of the show
for right. It gives us an opportunity for all of
us to come together and appreciate the culture we bring
to the right, and we do that energy generationally across
(41:14):
all of all of the platforms. That's right, and you
can the voting is now open to the public at
NAACP Image Awards dot it.
Speaker 1 (41:21):
That's right.
Speaker 2 (41:21):
We appreciate you guys. For joining us this morning.
Speaker 1 (41:23):
Yes, to stop dragging Clay around for no reason. She's busy,
she got things he could be doing.
Speaker 10 (41:27):
She's here from her Oh okay, okay, yes, okay, that's right.
Speaker 2 (41:31):
Yes do you want Yes?
Speaker 10 (41:33):
If you if you were now, says the host, I
think it would make so much sense because you're out
here outside.
Speaker 2 (41:37):
We don't know what y'all planning, putting presure on it.
They might have another host you, she says, you want
a host too?
Speaker 4 (41:43):
Or if I don't host, I can sing a little song.
Speaker 1 (41:46):
Listen.
Speaker 7 (41:46):
We've been rolling since they were eleven and twelve years old,
so y'all do this. We've been around with them a
long time, so get out our bis.
Speaker 1 (41:56):
Anthony engine. That's right.
Speaker 8 (41:58):
If it did two years Anthony and eight. So how
do you determine? Like is she come? You're looking at
me like you want to rap?
Speaker 5 (42:06):
I'm like you want to.
Speaker 7 (42:11):
When we announced the host, everybody will say, oh, that
is a great choice, good decision. The host is going
to come on with Scott and going to talk about
why that person is the host. So you're gonna say
this is the best thing that could.
Speaker 6 (42:22):
Have you go to feel about Chloe if it's not
you are you gonna feel the way?
Speaker 9 (42:26):
You know, I would feel good if I get a performance,
and then I won't feel hurt about the non host.
Speaker 5 (42:32):
You know what I will say is I think Chloe's
comment before somehow we diverted to burnaboy Chloe's comment, I thought.
I thought Chloe's comment about the power of the example
of collaboration and the importance of that to our community
(42:53):
was extraordinarily insightful and terribly timely, because I think in
our community this is twenty twenty five, we have a
lot of healing to do and a lot of kind
of reconnecting and a lot of collaborating required for us
to make progress with respect to the things that are important.
So I was extraordinarily impressed with that insight and the
(43:14):
thoughtfulness of that, and it creates more opportunities for wonderful things.
Speaker 1 (43:18):
To do with Chloe.
Speaker 2 (43:18):
Absolutely collaboration, Bedol, I know that's right, O. Chloe and
Burn the boy hosting the.
Speaker 1 (43:26):
That'd be a great collaboration and you won't can take
credit for it.
Speaker 8 (43:29):
He brought that back up. I did, right, Chloe.
Speaker 3 (43:32):
Dereck Johnson, Scott Mills, we appreciate you for joining US
check out the NAACP the fifty six NAACP Image Awards
February twenty second at eight pm, where y'all shooting is
at on.
Speaker 2 (43:42):
Bla la la.
Speaker 7 (43:45):
I do like the fact that CBS airs it, absolutely
yea because they just the second time they did that, right,
just be third.
Speaker 2 (43:52):
And it's the Breakfast Club. Good morning, wake that ass
up in the morning.
Speaker 1 (43:57):
The Breakfast Club
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