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June 18, 2024 23 mins

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Speaker 1 (00:00):
Wake that ass up in the morning. The Breakfast Club Morning.

Speaker 2 (00:05):
Everybody's dj NV just hilarious, charlamage to God. We are
the Breakfast Club. We got a special guest on the
line right now. We got the brother, Isaac Hayes, the
third welcome Brother.

Speaker 1 (00:15):
What's good? What's up?

Speaker 2 (00:16):
How you feeling?

Speaker 1 (00:18):
I am feeling excellent. How about you, guys?

Speaker 3 (00:20):
Blessed Black and Holly favored Isaac. Isaac is the founder
creator of fan Base. For people who might be new
to fan Base, I think just tell them what fan
base is.

Speaker 1 (00:31):
Fan Base is a social media platform that I found
in that allows anybody to have followers and subscribers on
the same page. We've raised about eleven million dollars in
three rounds, and we're raising seventeen million dollars right now
on start Engine for our latest round. So it's really
a successor to what I call with TikTok and Instagram are.

Speaker 3 (00:51):
What is the what is the benefit for like the
non creator to switch to fan Base. I understand there
the creative benefit of fan Base, but what's the fit
for a non creator to switch to fan Base versus
using other social media apps?

Speaker 1 (01:05):
Well, I think the first thing is that most everybody's
content is suppressed on all these platforms, and so there's
a change that's happening where people feel like they are stifled.
Even the average user just doesn't seem like they're getting
visibility for the content that they make. So we want
to make sure that, you know, we provide an opportunity
that nobody's content and suppressed. We don't run ads. I
just want to make sure that everybody has an opportunity

to see all their content. So it's just it's just
like any other social networks, free to download, free to use,
doesn't cost anything. So I look at it, like I said,
as a transition from all these platforms that you know,
shadow band, you you know, crush your content and don't
allow you to really connect with people.

Speaker 2 (01:41):
Now, I was going to ask that a lot of
people have been in the last couple of months really
been complaining about a lot of these social apps because
they're saying that they are suppressed that you know, you
could tell that they want them to pay for advertising
and it's not really getting this stuff out like that.
What's going to stop fan base from doing the same
thing later?

Speaker 1 (02:00):
Wrong? Well, I think the current platforms have to charge
you I mean, you got to think that Instagram is
now charging you three hundred and fifty dollars a month
just to get visibility, and that's because they run ads.
Ninety seven percent of their revenue comes from advertising, and
so I'm like, you know, we can't, we can't have
platforms like that. We don't run ads. And so since
we're a repshare platform that has subscription and love, love

is like digital currency, so you can tip somebody for
all their content on the platform. So it's really super easy.
You know, you give somebody a love, it's about half
a penny. Those add up and you can like stuff
for free. So we don't really have to worry about
suppressing content because again we don't run ads. I always
say that these platforms have to suppressure content because they
work against you, Like you know what I'm saying. So

why would Instagram let you reach a million people when
they're about charge target to reach a million people? So
that's why they suppressure content. And so for me, that's
one of the reasons why we don't do that.

Speaker 4 (02:52):
What do you mean when you say they charge you
three fifty a month Instagram?

Speaker 1 (02:55):
So Metaverified has this new program now where they're charging
you three hund in fifty dollars a month just to
be visible in the feed, like in the search and
all this other stuff. It's really tight on these platform
It's getting crazy right now, Like you know, it's time
for a change. Anyway, though, I think none of these
platforms can last forever. I think for us, especially why
I found it fan base, is that black culture is

so much a part of what makes social media popular,
and we don't own any of these platforms. Again, I've
said this before, like you know, this is a black founded,
but not black only app. So I take into care
consideration that black culture needs a place that it can
be global and not be stifled and exploited. And so
that's the reason why you know, I'm doing it a
little bit differently. We just it's time. It's time for

us to own some infrastructure. I'm just I'm over I'm
over everybody you know having disagreements or issues with TikTok
and Instagram, and those are always going to be problems
unless we own the infrastructure these platforms, which is why,
like I raised capital and built the platform to begin with.

Speaker 3 (03:52):
I agree with you, it's the stupidest thing in the
world when I see people say things like I think
Elon Musk is racist and I don't like Elon much,
but you're you're saying it on idiot, right.

Speaker 1 (04:02):
I mean, we can complain as much as we want to,
but until we change and transform our thinking about you know,
what we value. I think building building black wealth is
one of the things that you know, we have to
really focus on. And the fastest way to build wealth
moving in the future is technology. And so if you're
going to get mad at Elon Musky yell at him

on his platform, that doesn't make sense. So there has
to be alternatives. And we've never been here before. Again,
I say this all the time. Fan Base is really
one of the first of it's kind where we've never
seen a black founder start a social media platform from
the bottom up. I spent my own bread to build
this thing, we scaled it up, we raise capital, and
so now I want to get people an alternative because
we also have, you know, the ability that people own

this platform. We have over fifteen thousand investors that have
invested in fan Base have gone to start engine on
their own shares in the company, and we got to
build this black wealth or we're going to be customers
to our own creations. We will never have a seat
at the table at all.

Speaker 4 (04:56):
What is this seventeen million dollar reg what is it?

Speaker 1 (04:58):
Regga rais reggae? So well, I'm the first black man
to raise ten million dollars in reg CF. So regulation
A crowdfunding is where you go up to the next
level where you can raise up to seventy five million
dollars in a year. So right now we're raising seventeen
million dollars and the minimum to invest is three hundred
and ninety nine dollars. So when you hear about these
people that own part of these platforms, these already rich guys,

these angel investors that were part of Uber and PayPal
and Instagram and all these platforms that are you know,
enormously wealthy. They were rich to begin with. But with
equity crowdfunding, which is something extremely important, we have this
DEI attack that's going on right now. Equity crowdfunding allows
us to invest in ourselves, to work together to fund
our own companies. And so the regulation A that we're

doing on the Start Engine allows us to be able
to do that. So now the people own the platform,
the users are the people that own part of the platform,
and who better than to give you know, like I said,
ownership tos and the people that make the platform successful.
There's so many creators if I was a creator, an
average user, anybody. I think investing and understanding why we
need to be able to do this is something that
you know, we got to lock in and focus on.

So I tell everybody go to start engine dot com
slash fan base. If you want to invest, you'll have equity. Again,
we've already raised about one point three million in this
new seventeen million all around, but we're taking it to
seventeen million, and so we're gonna be able to you know,
build fan base enormously faster and better.

Speaker 2 (06:20):
Now, what should been some of your biggest challenges when
it came to fan base so far?

Speaker 1 (06:25):
Niggas Well, I'll say that I'll say this right, I
think that some of the biggest challenges is that he's
actually getting people to understand their content has value, Like
we're transitioning, Like think about all the content creators that
existed for the last ten years, and then stop and
think about costs and not Costuma's probably making about eight
hundred grand a month off subscriptions. He's like two years old, right,

But the generation before him that we're trying to get
brand deals and all this kind of stuff, they don't
understand that subscriptions are coming. You know, if you're not
paying attention and understanding that your content has value, you're
going to get lost in the shuffle, to be left
behind because someone like Kai and all the younger creators
that are coming forward, they're making money off subscriptions. They're
making millions of dollars off subscriptions. That anybody can do that.

You can do that, I can do that. You might
not have as many subscribers as Kai, but you can
still be on a platform where Coy's got millions of followers,
but he has people that also want to support his content.
And so I wanted to provide a global platform for
anybody to have that capability. And also with what we did.
What I did was I invented in that peer to
peer purchase subscription. I have to say this every time,
Like before fan Base, you cannot subscribe to a person

using Apple or Google the app story, you can only
buy a game, or you can only subscribe to like
Spotify or Netflix. But I made it so that you
can subscribe to people. And that changed everything. And then
Apple and Google changed their model because again black people
innovate any everything. They changed their model and they allow
the Instagram to do it and TikTok and x and
all these platforms. Now you can describe from your phone.

But that was done by this black man here in Atlanta,
Georgia to be able to do that. So I take
pride in being somebody that innovated the space on that way.

Speaker 4 (08:00):
This might be a random question.

Speaker 3 (08:01):
I don't know if you can ask you, Isaac, but
when I hear you say things like Kai Sinata is
making eight hundred grand a month, the first thing I
think about with all those content creators is I hope
they're paying their taxes. What are the They got to
pay taxes like everybody else.

Speaker 1 (08:14):
Right, of course, of course they gotta pay tax got
Coy's got solid management, I know, I mean, he's he's here,
has a great management team. I mean, he's you know,
he's making so much money. I absolutely you know know
that they do that. And also what happens with us
is we send out at fan base. We pay you
out the first severing of the month, but at the
end of the year, we send you you know how

much money you made, so you can follow with your taxes.
So it's not really an issue that you could just
send it over and say, hey, you know, let me
let me find my tax and let people know how
much money I made. But we do that for every
single person on the platform to make sure that you
are paying your taxes, because they will come get their money.
They will, they will, they will send us a letter
saying we're about to garnish this users. We get letters
from the irs like, YO, give us this money. So

it's it's crazy, but it actually does happen.

Speaker 4 (08:58):
So so with the money that you've raised so far,
where does that money go to?

Speaker 1 (09:02):
So what I what I explained to people right now
is is that when you see fan Base, nothing speaks
better for fan Base than the app itself. And so
fan Base has six content creation tools like six verticals
or content creation functionality. So we got stories, live posts,
long form video which is like YouTube, flicks which is

like short form video, and the audio chatrooms. And so
when you really see the app, you think that okay,
these guys are raised about ten or eleven million dollars
and it built something that most people would say would
cost fifty million to be able to build, and we
got staying power. I'm not gonna be unapologetic that a
lot of these companies that have been that have been
funded by venture capital vcs have actually coming and give

companies thirty five million dollars and they've blown the money
in eighteen months and had no product nowhere near as
close to fan base. And so what we do is
we spend our money wisely, we continue to scale the app.
We have other functionality and features that we're doing. We're
adding URTMP streaming, so just like Twitch and Rumble, you'll
be able to stream your video games and kick you'll

be able to do that. So we just keep adding
and building to the platform and we have almost seven
hundred thousand users. I know that people don't know that,
but this is really, like I said, a one of
a kind social media app that people don't understand what's
being done and how we're breaking the mold.

Speaker 2 (10:21):
Now, if people do want to log I'm trying to
get logg on my fan base right now. It wouldn't
let me log in. That happens all the time. But
I was going to ask you, so for people break
down what fan base is. If they don't know what
they can do with it, why would it benefit them
over other apps? So they get a better understanding.

Speaker 1 (10:36):
Well, first, the first thing I say is you can
create a fan base account and we file the patent
on a migration toil that allows you to copy all
your content from either Instagram or TikTok and paste it
over on your fan base page. So then now you
put your content into place where somebody can tip it.
Anybody up, any regular person can tip it. So on
fan Base you have followers and subscribers. And what's important

about that is as AI comes into play and more
people start to lose jobs, I think content creators in
IRL content, which is in real life content, is going
to be something that people are really going to rely on,
Like the gig economy is going to explode because people
can make you know, the Keith Leads of the world,
the people that discover that they have a talent or
a neck to be able to do this, and so

being in a position to already monetize from day one
if you so choose. If you just want to use
fan base as a platform where you connect with your
friends or have fun, you can do the exact same thing.
But I think we have to understand that content has
value and they're gonna be a lot of money. There's
gonna be a lot of money made in the next
few years. Again, people are going to become billionaires off subscriptions.
I know it sounds crazy, but I'm telling you right now,

there will be billionaires made off people subscribing to other
people's content, just like we subscribe to Netflix and so again,
creating generational black wealth and being able to do this
because again, we are we are left behind. We are
we are you know, I see these younger creators. I
see the Aiden Rosses who got equity and Kick. I
see all these these people that have equity in these companies,

Charlie Emilio, Bryce Hall, they have equity. But I don't
see that, you know, I don't see the academics as
equity and Rumble or I don't see Constana has equity
in Twitch and so again, I think for users to
be able to use the platform and then also become investors,
it's something that's extremely important.

Speaker 4 (12:17):
How many OW subscribers do you all have?

Speaker 1 (12:19):
No? Seven hundred thousand, said, give about seven hundred thousand,
seven hundred thousand users global. We're on iOS and Android
and one hundred and ninety countries and territories. We are
continuing to grow. We continue to scale every day, add
new functionality, add new add new things. With this seventeen
million dollar around, we're filing patents. We got to expand

our team. You know, our team is pretty small. They started.
We started with five people. Now we have about thirty
five people that work for fan Base, and we want
to double and triple that team to be able to
really scale and compete. At first, this is a startup.
People say, Okay, it's a startup, But now we're in
scale up mode where we really got to take this
app and turn it into the next you know, the
next Instagram, the next TikTok, and we'll continue to be

able to do that. And again I keep saying, there's
nobody out here in this space like this. There's no
you can't find a black founded social media app that's
for every single person on the planet, that allows you
to monetize, that doesn't suppressure content, that's really changing the game.
And really people are again these platforms are copying everything
that we do. So I'm just going to continue to
lead the charge and make sure that we do everything

we gotta do to continue to scale fan base.

Speaker 4 (13:23):
You know, I'm an investor in fan base.

Speaker 3 (13:25):
You know I gotta say that, right, So how do
people what is the process of investing in fan Base?

Speaker 1 (13:33):
So when you invest in fan base, you go to
start engine dot com slash fan base, right, and then
the minimum to invest is three hundred and ninety nine dollars.
That money sits an escro. You don't have it. We
don't have it. After there's a process where everybody does
a background check on the person investing, and then you'll
get an email saying do you run an invest in
fan Base? You'll get that email and then once you

click that, that money goes into a dispersement queue. And
as soon as we take that money and put it
in our account, you are investing in fans Base. And
so again, we have over fifteen thousand investors around the
world that have invested in this platform. I keep telling
people like, when these companies have these exits and you
hear you know, these platforms sell for billions and billions
of dollars, and regular people are going to be able

to exit fan Base eventually. Either we're going to go
public or we're gonna get acquired. That's the eventuality of
what we're going to do. So again, I want to
highlight on investing and how important this is because you me,
everybody has the ability to increase the value of fan
base by simply using the platform, but then you own
a piece of it. And we you know, again, we
have about one point eight trillion dollars of wealth, that

spending power that we have in the black community every year,
and we should take some of that money and start
investing in multiple companies and other companies that we can
fund through equity crowdfunding. Equity crowdfunding is going to be
something that I think the black community's going to focus
on a lot more because what happened with the Fearless Fund,
what's happening with DEI. They're trying to shut us down.
We in twenty twenty three, blacks, black black startups got

less than half of one percent of all venture cap
So think about that, less than half of one percent
of all venture capital went to black founders. So we
have to start funding our own businesses and look out
for ourselves. I'm over the whole plan of you know,
we're trying to beg to have a seat at the
table on Instagram when we make the platforms. I'm tired
of that. So again I encourage everybody to invest in

fan Base, use the platform. We're not gonna stop. We've
been going, like I said, for the last three years,
and so many other platforms have come and gone and failed,
but we're still here because we know what we're doing.
We're building community and we're making a change in what
we do with social media.

Speaker 4 (15:34):
So how do people invest if they wanted to right now?

Speaker 1 (15:37):
So go to start engine dot com slash fan base
and there will be you'll pull up on a fan
base page on start Engine and just click get equity
and that's it. You'll get equity in the platform. You'll
have some shares, you have some ownership. And remember, these
raises tend to go viral. I say this all the time.
There hasn't been a raise that I've done, but we've
reached our goal and everybody's like, is it too late
to invest. I'm like, nah, don't wait, We're going all

the way with this thing. So as soon as you
possibly can, because again, the raise is gonna close, we're
gonna go on to the next level and continue to
build the platform. So if you want to have, you know,
an opportunity to invest. Again, there's a lot of disposal income.
I'm not gonna tell you how to spend your money,
but I'm definitely telling you that, you know, three hundred
ninety nine dollars is the ability to have equity in
the platform. And there's another stat that I say all

the time when we think about this, when we're raising
seventeen million dollars, twenty eight thousand, five hundred people investing
six hundred dollars, and this platform has millions of listeners,
millions of viewers. Right, so twenty eight thousand, five hundred
people investing six hundred dollars, it's seventeen million, one hundred
thousand dollars. We reach our goal like that, and again,
with that kind of capital, we will catch Instagram, we

will catch TikTok, and then we will surpass them because
we're doing things that they're not doing yet. We're inventing
and creating things in social media that none of these
platforms have done so and we're not stopping. We're doing
it right here in a right here in Atlanta, Georgia.
So we're gonna keep pushing.

Speaker 3 (16:54):
Is there a minimum amount that you gotta invests?

Speaker 2 (17:00):
I don't know if you know.

Speaker 1 (17:00):
He said, well, how many suscribes is it?

Speaker 2 (17:02):
You just said some one hundred thousand?

Speaker 1 (17:03):
You just said three hundred.

Speaker 2 (17:04):
And ninety nine.

Speaker 3 (17:05):
Listen, man, Sometimes when a person is talking, people will
miss things. When you pose it as a question and
you say, what is the minimum amount?

Speaker 1 (17:12):
Tell us again, the minimum to invest is three hundred
and ninety nine dollars. That's right to invest. But listen again, man,
I thank you guys man for providing the platform. I
think it's extremely important because we are at a we
are at an inflection point in social media and technology,
and again we got to own these platforms. I'm just

you know, I can't stress enough. I see I saw
somebody else today they got they got their platform, you know,
they got their page taken down and their mad Instagram.
And why are we always begging to be on platforms
where they really utilize every dance We have, all our music,
all our skits, all the things that we have, but
we don't have equity in these platforms. And so we
can continue to really you know, beg to be included

in these platforms. We can build our own, but again
and be part of it for the entire planet fan
base for everybody to use on the planet globally, I
want everybody to join it. We got users in Africa,
we got users in England and Australia and in Asia,
all over the world, and I got to hop in
audio rooms and help people hear people talking in different
languages and having conversation and bringing the world together. Audio

chat is something that's phenomenal. And we even have something
called branded audio Chat that we filed a patent on.
So there's a lot of dope things that we're doing
that nobody else is doing. I'm gonna continue to do that.

Speaker 4 (18:27):
I agree with you, you know.

Speaker 3 (18:28):
You know they treat social media sites the way television
networks used to treat black people like they like, you know,
the Foxes and the CW's and the upns. They use
all the black content to build it up, and once
they get it to a certain point, they box us out.

Speaker 1 (18:44):
Look look what happened on two B. Look look what
I mean Ones two B. Black people put all their
movies on too B blew it up, and then they
switched it like that, they rebranded it. Now it's like
they switching. They got all that, they made enough money,
they built enough users up, so now they can go
run ads, make money and switch the entire nature of
the platform a whole rebrand or refresh. They're not gonna

start letting those black movies on there anymore. But black
culture is really the reason that blew too be up.
And again, we do it all the time. We think
it's funny. We think it's funny that we bling like,
oh my god, these Too B movies are so bad. Yeah,
but you're actually adding value to the company. And one,
you don't own it. And two, when they're ready for
you to go, they'll just switch it up and change
the programming and change the style of the app, and
then you out of there.

Speaker 4 (19:26):
Y'all read something like a two days ago.

Speaker 3 (19:29):
I think it said two B had more viewers last
month than Disney Plus and Paramount Plus.

Speaker 1 (19:34):
And yeah, I mean we did that, though we do
that all the time. I mean, what do you think
Instagram would be without Black Culture? How much you think
would be worth? How much you think TikTok would be
worth if we took all the dances, all the music,
all the skits. You know, if Funny Marco left and
Drew Ski and Kysannot and all these creators were no

longer part of these platforms that bring eyeballs to the
platform so that they can run ads. I mean, what
do you think you platform to be worth. They wouldn't
be worth anything. So again, we have to I recognize that,
and I think a lot of other people out there
recognize that too. So that's one of the reasons why
I'm just so adamant about making sure that people understand
that we got to start investing and they're gonna keep
stripping away DEI. You know, you know, the diversity acry

inclusion is under attack. So unless we start funding our
own businesses and investing in ourselves, you know what I'm saying,
we're gonna be left out. And so this is our shot. Again,
I tell everybody, we've never been here before. Don't think
about this, Like I tell anybody, download that app. Nothing
speaks better for fan base than the app itself. But
go to start engine. Look at everything we've accomplished, look
at everything that we've been able to do, and I'm

telling you'll see for yourself, like this is real. This
is a growing platform. Like I said, people like you,
Charlemagne that are investors, and so many other people that
are part of the platform continue to invest and be
a part of it, and we're gonna scale this thing.
Fan Base was when I first launched the app, we
were valued at twenty million dollars. Now fan base is
one hundred and sixty million dollar apps, so it's eight

times as valuable as it was when I first raised
capital twenty twenty. So I went from twenty million to
fifty million to eighty five million to one hundred and
sixty million, and so we can scale this thing to
a billion dollars. Again, I'm telling people like I even
tell people like Costs and not like Yo. I would
love to have cost and I have equity and family.
We elegine Costana have equity and fan base. He can
bring a million people over the fan base probably in

a couple of days, and fan maase be a billion
dollar platform. We should be leveraging our reach to bring
people to platforms that we own. Get some equity first,
because again Aiden Ross, Charlotte, Emilio, Brysol, they're getting equity
in these startups. Man, they're taking these companies in exiting. Meanwhile,
they're cutting checks to academics and they might cut checks
to cost not but the bigger players to have equity

in these platforms and make sure you got money. You
know what I'm saying that that the long game is
really the ownership. And when these platforms scale, tell.

Speaker 4 (21:45):
The people where to go again to invest in fan.

Speaker 1 (21:47):
Base, start engine, dot com slash fan base. Come on in.
We're raising seventeen million dollars on start Engine. The minimum
to invest is three hundred and ninety nine dollars. We
love to have you on the cap table, download the apps,
ye share with the friend. Remember this is you have
the ability to increase the value of the assets you
own by simply using it. So once you got shares
and fan Base, tell a friend, tell them to invest,

and then we raise the value of the platform and
scale this team to a billion dollar company, a ten
billion dollar company, one hundred billion dollar company, and we
exit again. I said, I can't wait to be standing
in a room full of twenty five thousand people that
invest in fan Base in twenty thirty possibly and we
exit the company. And this is the largest distribution of
black wealth ever And we can do this. This is
not this is not impossible, This is totally doable that

people can buy shares, we can raise the value of
this company, exit this company, and then we can do
it again for another company, and then then start up
in another business and keep doing this over and over
and over again. Before we didn't have an opportunity to
do this. The Jobs Act, which is what I used
to raise capital, has only been around since twenty fifteen,
and it really got popping in like twenty nineteen. So
that's the reason why, you know what I'm saying, I'm
so heavy on this, all right, my guy.

Speaker 2 (22:55):
Appreciate you, brother.

Speaker 1 (22:57):
Thank you, guys man, appreciate your.

Speaker 2 (22:59):
Third fan base. It is the breakfast Club. Good morning,
wake that ass up in the morning.

Speaker 1 (23:04):
The breakfast Club. M hm.

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Las Culturistas with Matt Rogers and Bowen Yang

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Music, radio and podcasts, all free. Listen online or download the iHeart App.


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