May 9, 2024 • 38 mins
Hello, Campers!Join us at Camp Content as we delve into an engaging exploration of marketing with our guest Trey Robinson. Gain insights into current marketing trends, strategies for maintaining balance, and the impact of data and AI. We’ll tap into Trey’s expertise on customer relationships, social platforms, and adapting to digital shifts. This discussion is packed with wisdom, humor, and valuable industry perspectives.
Quotes
"Invest wisely in efficient channels and optimize media for lower costs. Strengthen customer relationships to boost interaction and drive lasting growth." - Trey Robinson
"Begin at the foundation of the marketing funnel with conversions to unravel the true impact on your business, climbing upwards for enriched insights and success." - Trey Robinson
Featured in the Episode
Trey Robinson
Website: https://storyamplify.com/
Linkedin: https://www.linkedin.com/in/trey-robinson/
Chapters
00:00 - Introduction
01:16 - Focused Marketer Juggling Family and Sports
04:23 - Adapting to Marketing Evolution
06:37 - Challenges, Money Management, and Success
12:33 - AI Empowering Subject Matter Experts
16:31 - Understanding Customer Value and Acquisition Costs
19:50 - Simplifying Marketing Data with Funnels
23:43 - LinkedIn, Newsletters, and Informed Sharing
26:10 - Algorithms, Content Length, and Flaws
30:15 - Impactful Content and Brand Metrics
33:49 - Musical Website Content and Austin Vibes
34:57 - High School Musician's Party Triumph
37:29 - Outro
Book a call with Molly:https://calendly.com/mollyruland/discovery
Molly Ruland: CEO & Founder
Matt Billman: Operations Manager
Powered by : Heartcast Media
http://www.heartcastmedia.com
Quotes
"Invest wisely in efficient channels and optimize media for lower costs. Strengthen customer relationships to boost interaction and drive lasting growth." - Trey Robinson
"Begin at the foundation of the marketing funnel with conversions to unravel the true impact on your business, climbing upwards for enriched insights and success." - Trey Robinson
Featured in the Episode
Trey Robinson
Website: https://storyamplify.com/
Linkedin: https://www.linkedin.com/in/trey-robinson/
Chapters
00:00 - Introduction
01:16 - Focused Marketer Juggling Family and Sports
04:23 - Adapting to Marketing Evolution
06:37 - Challenges, Money Management, and Success
12:33 - AI Empowering Subject Matter Experts
16:31 - Understanding Customer Value and Acquisition Costs
19:50 - Simplifying Marketing Data with Funnels
23:43 - LinkedIn, Newsletters, and Informed Sharing
26:10 - Algorithms, Content Length, and Flaws
30:15 - Impactful Content and Brand Metrics
33:49 - Musical Website Content and Austin Vibes
34:57 - High School Musician's Party Triumph
37:29 - Outro
Book a call with Molly:https://calendly.com/mollyruland/discovery
Molly Ruland: CEO & Founder
Matt Billman: Operations Manager
Powered by : Heartcast Media
http://www.heartcastmedia.com
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.