Default Profitable
Are you an aspiring entrepreneur or a seasoned business owner looking to sharpen your skills and grow your business? The Default Profitable podcast delivers powerful lessons from real bootstrapped business owners who have navigated the ups and downs of starting, running, and scaling their ventures. Join Matt Nettleton and tap into a wealth of knowledge and firsthand experiences, learn to avoid common pitfalls, and stay ahead of industry trends. Whether you’re launching your first venture or optimizing an established one, each episode provides actionable insights and fosters a community of support, helping you achieve sustained, profitable success.
Episodes
In this episode we chat with Chanda Coston, a Navy vet turned business strategist who's all about helping women over 40 ditch the chaos and build businesses that actually fit their lives—think structure meets soul, with programs like Build to Blueprint and The Momentum Mastery Collective.
Have you ever wondered if it's too late to pivot after the kids are (mostly) grown? What does it take to swap a steady government gig for coachin...
In this episode of Default Profitable, We sit down with Dave Gulas to unpack his shift from two decades in pharma sales to launching EZDC 3PL, a warehousing and fulfillment powerhouse for e-commerce brands. We dive into the raw realities of starting up – from spotting gaps in customer service to navigating pivots, building an online presence, and why resilience beats any perfect plan when you're bootstrapping a business in a crowde...
In this episode of Default Profitable, host Matt Nettleton sits down with Jim Effner, a 36-year veteran of the financial services and life insurance industry. Jim shares his journey from building a massive Northwestern Mutual operation with 400 people and five buildings to founding P2P Group, a lean sales training firm laser-focused on boosting productivity in financial services. They dive into the challenges of scaling down, the e...
Welcome aboard another episode of Default Profitable, where we get real about the strategies that turn businesses into consistent cash machines. This time, I sat down with Mikkel Thorup, the expat expert who's bootstrapped his way from a tough school experience to running a 32-person team at ExpatMoney.com. We dive into his wild backstory—getting labeled with a learning disability as a kid, ditching public education early, and turn...
Hey folks, buckle up for a no-nonsense chat with Danny Bobrow, who's turned a string of "you're fired" moments into a powerhouse career helping dentists crush it in marketing and beyond. We dive into his wild ride starting back in '89, when dental marketing was basically a swear word, and how he built a niche empire by spotting what pros really needed—solid leads, killer phone skills, and a bigger purpose like linking oral health t...
Dive into this episode of Default Profitable where I chat with Mark Shriner, a globe-trotting entrepreneur who's turned his Asia-Pacific expertise into a thriving consulting gig and now leads Breeze Docs, an AI-powered platform that's revolutionizing how businesses tackle RFPs and security questionnaires. We cover everything from his wild ride building businesses across Asia to the hard-knock lessons of going solo, like pricing you...
Have you ever wondered what it's like to bootstrap a supplement line as a kid, then pivot to lingerie exports and construction gigs? What does it take to bounce back from near-bankruptcies and turn those lessons into an 8-phase blueprint that guarantees launches in 120 days? How can you snag SBA loans, nail competitive edges, and start cash-positive with pre-booked clients? And hey, Azgari's got that squirrel brain from her dad, st...
In this episode of Default Profitable, Matt sits down with George Turkette, the guy behind Turchetti's, Indy's own USDA-certified wholesale salumeria cranking out top-notch charcuterie. We get into his wild ride from being a broke line cook in downtown restaurants to accidentally launching a business after a chance meeting – maybe with a little wine involved. George opens up about ditching the restaurant grind, navigating heavy r...
What does it take to turn your passion into a thriving business? In this episode of the Default Profitable podcast, host Matt Nettleton sits down with Jason Barnaby, the dynamic founder of Firestarters Inc., to explore the rollercoaster journey of entrepreneurship. From his days as a ski bum in Colorado to running a coffee shop in Poland and founding a business fueled by his love for sales and people development, Jason shares the g...
In this episode of the Default Profitable Podcast, I sit down with Matt Hunckler, a serial entrepreneur who's turned bruises and breakthroughs into a thriving tech community powerhouse. We dive into his journey from digitizing vinyl records in high school to founding Powderkeg, chatting about the gritty realities of starting service businesses, navigating pivots, and scaling tech ecosystems right here in Indiana. It's all about tho...
Matt Nettleton, Host of Default Profitable: Bootstrapped Businesses Don't Need a Plan—Just Guts and Adjustments
In this milestone episode of Default Profitable, host Matt Nettleton takes a solo dive into the podcast's journey after 150 episodes, reflecting on the raw realities of bootstrapped businesses. Drawing from interviews with 143 Indianapolis entrepreneurs—from a lasagna chef turned commercial kitchen owner to a freight gian...
In this episode of Default Profitable, I sit down with Ashley Beck Cuellar, a sales powerhouse who's traded 17 years of slinging automotive direct mail for building her own coaching empire. We dive into the wild ride of leaving a cushy gig at Perk Marketing, the eye-opening realities of entrepreneurship, and why having an outside sales coach isn't just nice—it's a game-changer for ditching robotic pitches and selling like a real hu...
In this episode of Default Profitable, I sit down with Mike Hurley, a lifelong Indianapolis resident who's turned his sales and marketing savvy into a thriving digital agency called WarmUp. We dive into his journey from side hustle to full-time venture, including the tough pivot after losing a co-founder during COVID, and how he's navigated the wild ride of entrepreneurship—balancing failures, funding, and finding profitability in ...
In this episode of Default Profitable, host Matt Nettleton chats with Josh Brammer, a seasoned marketing veteran turned business coach, about the gritty realities of starting, running, and scaling creative businesses. Drawing from his experience managing four agencies, selling one, and now guiding solopreneurs through Lantern, Josh shares candid insights on entrepreneurial pitfalls, the importance of clarity over vague ideas, and w...
In this episode of the Default Profitable Podcast, host Matt Nettleton chats with longtime acquaintance Chris Theisen about the rollercoaster of building a marketing business in Indianapolis. They dive into Chris's 15-year evolution from social and digital marketing roles to founding Bullpen Consulting in early 2024, sparked by a corporate layoff. Key topics include navigating the shift from employee to owner, blending sales strate...
In this episode of Default Profitable, host Matt Nettleton chats with Patrick O'Donnell, a serial entrepreneur who traded a stable corporate career in sales leadership for the unpredictable world of small business ownership. Patrick opens up about his transition from large public companies to launching a fractional sales leadership practice with Sales Xceleration in 2018 and co-owning Barringer's Tavern, a historic spot in South In...
In this episode of Default Profitable, host Matt Nettleton chats with Chris Wilkey about the evolution of professional selling, drawing from Chris's eclectic career path that spans software sales, running a digital marketing agency and wedding DJ business, to leading Ball State's Center for Professional Selling. They dive into the misconceptions of sales as mere persuasion, the value of sales education in higher ed, lessons from en...
In this episode of Default Profitable, host Matt Nettleton chats with Daniel Herndon about the raw realities of launching, pivoting, and scaling a business. From his roots in a touring rock band to becoming a sought-after brand strategist, Daniel shares his journey of turning side hustles into sustainable ventures, emphasizing how charging upfront, embracing uncertainty, and focusing on problem-solving over titles can lead to long-...
In this episode of Default Profitable, host Matt Nettleton chats with Shane Nichols, a seasoned media sales veteran turned author, about his journey from traditional sales roles in newspapers, magazines, radio, TV, and college sports sponsorships to launching a side hustle based on innovative B2B prospecting strategies. Shane shares how post-COVID challenges at Ball State University inspired him to dive deep into modern marketing t...
Join host Matt Nettleton as he sits down with Eric Dunaway, an assistant professor of economics at Wabash College. They delve into the unique approach Wabash takes towards business education, emphasizing real-world experience over traditional classroom learning. Eric shares insights on the importance of critical thinking, the role of randomness in decision-making, and how poker can teach valuable business lessons.
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